• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Consumer Behavior

    Consumer Behavior Courses Online

    Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Consumer Behavior Course Catalog

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Electrical Properties and Semiconductors

      Skills you'll gain: Semiconductors, Basic Electrical Systems, Electronic Components, Electrical Engineering, Electronics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      38 reviews

      Intermediate · Course · 1 - 3 Months

    • F

      Fundação Instituto de Administração

      Hábitos do Consumidor

      Skills you'll gain: Consumer Behaviour, Target Market, Strategic Marketing, Marketing Psychology, Marketing Strategies, Customer Retention, Customer Insights, Market Analysis, Sociology, Culture, Economics, Policy, and Social Studies

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      K

      Kennesaw State University

      The Good, Bad, and Ugly of Marketing - Jagdish Sheth

      Skills you'll gain: Marketing Effectiveness, Marketing, Strategic Marketing, Stakeholder Management, Marketing Strategies, Business Marketing, Internal Communications, Corporate Sustainability, Value Propositions, Customer Insights, Consumer Behaviour, Customer Relationship Building

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      X

      Xbox

      Market Research and Competitive Analysis

      Skills you'll gain: Competitive Analysis, Market Research, Consumer Behaviour, Market Analysis, Target Market, Market Opportunities, User Research, Product Strategy, Customer Insights, Data Analysis, Data Collection, Data-Driven Decision-Making, Business Strategy, Innovation, Critical Thinking

      4.6
      Rating, 4.6 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      L

      L&T EduTech

      Design of Digital Circuits with VHDL Programming

      Skills you'll gain: Field-Programmable Gate Array (FPGA), Electronics Engineering, Hardware Design, Electronic Hardware, Embedded Systems, Computer Engineering, Verification And Validation, Simulation and Simulation Software, Integrated Development Environments, Simulations

      4.5
      Rating, 4.5 out of 5 stars
      ·
      11 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      C

      Coursera Instructor Network

      GenAI for Customer Communication

      Skills you'll gain: AI Personalization, Customer Engagement, Data-Driven Decision-Making, Customer experience strategy (CX), Customer Service, Customer experience improvement, Customer Communications Management, Customer Relationship Management (CRM) Software, Customer Inquiries, Personalized Service, Customer Insights, Customer Analysis, Customer Retention, Business Analytics, ChatGPT, Generative AI Agents, User Feedback, Client Support, Analytics, Automation

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      N

      Northeastern University

      Future Healthcare Payment Models

      Skills you'll gain: Care Management, Healthcare Industry Knowledge, Health Policy, Payment Systems, Value Engineering, Health Care Administration, Medicare, Health Care, Performance Measurement, Primary Care, Cost Management, Insurance, Risk Management, Stakeholder Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      54 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      L

      LearnKartS

      Kafka Fundamentals

      Skills you'll gain: Apache Kafka, Real Time Data, Data Pipelines, Big Data, Data Processing, Distributed Computing, Scalability, Software Installation, Performance Tuning, System Configuration

      3.9
      Rating, 3.9 out of 5 stars
      ·
      27 reviews

      Intermediate · Course · 1 - 4 Weeks

    • T

      The Hong Kong University of Science and Technology

      Understanding China, 1700-2000: A Data Analytic Approach, Part 2

      Skills you'll gain: Social Sciences, Big Data, Sociology, Demography, Anthropology, Economics, Data Analysis, Analytics, Cultural Diversity, World History, Statistical Analysis, Quantitative Research

      4.5
      Rating, 4.5 out of 5 stars
      ·
      60 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      R

      Rutgers the State University of New Jersey

      Supply Chain Excellence Capstone

      Skills you'll gain: Financial Statement Analysis, Supply Chain Management, Financial Analysis, Supply Chain Planning, Process Mapping, System Implementation, Cost Management, Logistics, Product Strategy, Business Strategy, Organizational Change, IT Management, Inventory Management System, Information Systems, Forecasting, Complex Problem Solving, Solution Design

      4.8
      Rating, 4.8 out of 5 stars
      ·
      15 reviews

      Advanced · Course · 1 - 4 Weeks

    • T

      The Hong Kong University of Science and Technology

      Social Science Approaches to the Study of Chinese Society Part 1

      Skills you'll gain: Social Sciences, Science and Research, Surveys, Qualitative Research, Research, Research Methodologies, Sociology, Political Sciences, Experimentation, Anthropology, Economics, Demography

      4.7
      Rating, 4.7 out of 5 stars
      ·
      50 reviews

      Beginner · Course · 1 - 3 Months

    • A

      Amazon Ads

      Campaign Planning and Optimization

      Skills you'll gain: Advertising Campaigns, Campaign Management, Advertising, Media Planning, Online Advertising, Promotions and Campaigns, Marketing Planning, Digital Advertising, Paid media, Content Performance Analysis, Advertising Sales, Keyword Research, Brand Awareness, Performance Reporting, Target Audience, Customer Insights, Consumer Behaviour, Data-Driven Decision-Making, Goal Setting

      Beginner · Course · 1 - 4 Weeks

    Consumer Behavior learners also search

    Industrial
    Product Design
    Industrial Design
    Industrial Engineering
    Machine Design
    Innovation
    Service Design
    CAD
    1…484950…76

    In summary, here are 10 of our most popular consumer behavior courses

    • Electrical Properties and Semiconductors: Arizona State University
    • Hábitos do Consumidor: Fundação Instituto de Administração
    • The Good, Bad, and Ugly of Marketing - Jagdish Sheth: Kennesaw State University
    • Market Research and Competitive Analysis: Xbox
    • Design of Digital Circuits with VHDL Programming: L&T EduTech
    • GenAI for Customer Communication: Coursera Instructor Network
    • Future Healthcare Payment Models: Northeastern University
    • Kafka Fundamentals: LearnKartS
    • Understanding China, 1700-2000: A Data Analytic Approach, Part 2: The Hong Kong University of Science and Technology
    • Supply Chain Excellence Capstone: Rutgers the State University of New Jersey

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok