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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • Status: Free
      Free
      A

      American Museum of Natural History

      Ecology: Ecosystem Dynamics and Conservation

      Skills you'll gain: Environment, Systems Thinking, Environmental Science, Natural Resource Management, Environmental Resource Management, Environmental Issue, Biology, Mathematical Modeling, Scientific Methods

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.3K reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of Illinois Urbana-Champaign

      Digital Media and Marketing Strategies

      Skills you'll gain: Digital Media Strategy, Online Advertising, Digital Marketing, Content Marketing, Marketing Strategies, Social Media Marketing, Marketing Effectiveness, Social Media, Shared Media, Paid media, Integrated Marketing Communications, Risk Management, Search Engine Optimization, Customer Relationship Management, Owned Media, Key Performance Indicators (KPIs)

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      3.1K reviews

      Beginner · Course · 1 - 4 Weeks

    • B

      Berklee

      Electronic Music Production

      Skills you'll gain: Musical Composition, File Management, Music Performance, Music, Media Production, Music Theory, Instrumental Music, Performing Arts, Creativity, Peer Review, Automation, Electronic Media, Design Software, Editing, Patch Management, Software Installation, System Requirements

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.3K reviews

      Intermediate · Specialization · 3 - 6 Months

    • U

      Universidad de Palermo

      Management de Eventos

      Skills you'll gain: Event Management, Event Planning, Advertising, Hospitality, Resource Allocation, Stakeholder Management, Dashboard, Marketing Communications, Communication Strategies, Organizational Skills, Target Audience, Program Evaluation, Scheduling, Budgeting

      4.3
      Rating, 4.3 out of 5 stars
      ·
      29 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Michigan

      Introduction to Thermodynamics: Transferring Energy from Here to There

      Skills you'll gain: Mechanical Engineering, Thermal Management, HVAC, Engineering, Energy and Utilities, Physics, Engineering Analysis, Plant Operations and Management, Process Analysis, Environmental Science

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.4K reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Illinois Urbana-Champaign

      Global Marketing: Building Iconic Brands

      Skills you'll gain: Global Marketing, Consumer Behaviour, Marketing Planning, Strategic Marketing, Marketing, Marketing Strategies, Promotional Strategies, Brand Awareness, Market Analysis, Brand Management, Cultural Diversity, Product Marketing

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      113 reviews

      Beginner · Course · 1 - 3 Months

    • H

      HEC Paris

      Investment Management in an Evolving and Volatile World by HEC Paris and AXA Investment Managers

      Skills you'll gain: Investment Management, Portfolio Management, Investments, Asset Management, Wealth Management, Financial Market, Finance, Risk Management, Financial Regulation, Performance Analysis, Risk Analysis, Microsoft Excel

      4.6
      Rating, 4.6 out of 5 stars
      ·
      779 reviews

      Intermediate · Course · 1 - 4 Weeks

    • F

      Fundação Instituto de Administração

      Macroeconomics for Business Management

      Skills you'll gain: International Finance, Business Economics, Economics, Market Dynamics, Business Planning, Business Strategy, Supply And Demand, Investments

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      430 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      U

      University of California, Irvine

      Project Management

      Skills you'll gain: Project Schedules, Project Planning, Stakeholder Management, Communication Planning, Project Implementation, Earned Value Management, Agile Methodology, Agile Project Management, Work Breakdown Structure, Stakeholder Communications, Project Scoping, Program Management, Project Management, Conflict Management, Project Coordination, Resource Planning, Milestones (Project Management), Resource Utilization, Resource Management, Project Controls

      4.8
      Rating, 4.8 out of 5 stars
      ·
      13 reviews

      Beginner · Specialization · 3 - 6 Months

    • R

      Rice University

      Engineering Project Management: Scope, Time and Cost Management

      Skills you'll gain: Project Scoping, Cost Management, Scope Management, Project Estimation, Project Schedules, Earned Value Management, Scheduling, Work Breakdown Structure, Requirements Management, Timelines, Change Management, Budget Management, Project Management, Project Documentation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.4K reviews

      Beginner · Course · 1 - 3 Months

    • M

      Meta

      Version Control

      Skills you'll gain: Version Control, Unix Commands, Git (Version Control System), GitHub, Linux Commands, Command-Line Interface, Software Versioning, Collaborative Software, File Management, Software Development Tools, Software Development

      4.6
      Rating, 4.6 out of 5 stars
      ·
      3.6K reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      IE Business School

      Comunicaciones integradas de marketing: Publicidad, Relaciones Públicas, Marketing Digital y más

      Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising, Brand Loyalty, Brand Management, Marketing, Brand Strategy, Public Relations, Marketing Planning, Marketing Budgets, Social Media Marketing, Digital Marketing, Search Engine Optimization, Communication Strategies, Crisis Management, Consumer Behaviour

      4.8
      Rating, 4.8 out of 5 stars
      ·
      699 reviews

      Beginner · Course · 1 - 4 Weeks

    Brand Management learners also search

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    In summary, here are 10 of our most popular brand management courses

    • Ecology: Ecosystem Dynamics and Conservation: American Museum of Natural History
    • Digital Media and Marketing Strategies: University of Illinois Urbana-Champaign
    • Electronic Music Production: Berklee
    • Management de Eventos: Universidad de Palermo
    • Introduction to Thermodynamics: Transferring Energy from Here to There: University of Michigan
    • Global Marketing: Building Iconic Brands: University of Illinois Urbana-Champaign
    • Investment Management in an Evolving and Volatile World by HEC Paris and AXA Investment Managers: HEC Paris
    • Macroeconomics for Business Management: Fundação Instituto de Administração
    • Project Management: University of California, Irvine
    • Engineering Project Management: Scope, Time and Cost Management: Rice University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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