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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • I

      IE Business School

      Estrategia de marketing

      Skills you'll gain: Marketing Planning, Consumer Behaviour, Survey Creation, Product Management, Market Research, Marketing Strategies, Product Lifecycle Management, Marketing Strategy and Techniques, Data Analysis, Marketing Communications, Marketing, Business Planning, Data Collection, Product Strategy, Target Market, Market Analysis, Value Propositions, Strategic Marketing, Marketing Management, Product Marketing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • M

      Macquarie University

      Excel Power Tools for Data Analysis

      Skills you'll gain: Power BI, Data Analysis Expressions (DAX), Data Visualization Software, Data Modeling, Microsoft Excel, Interactive Data Visualization, Pivot Tables And Charts, Data Transformation, Dashboard, Data Manipulation, Data Analysis Software, Microsoft Power Platform, Data Import/Export, Data Cleansing

      4.9
      Rating, 4.9 out of 5 stars
      ·
      1.2K reviews

      Intermediate · Course · 1 - 3 Months

    • I

      IESE Business School

      Introducción a la Contabilidad Financiera

      Skills you'll gain: Financial Statement Analysis, Income Statement, Financial Statements, Balance Sheet, Financial Accounting, Accrual Accounting, General Accounting, Financial Analysis, Financial Reporting, Cash Flows

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.3K reviews

      Beginner · Course · 1 - 4 Weeks

    • T

      The State University of New York

      Data Analytics in Sports Law and Team Management

      Skills you'll gain: Event Management, Performance Analysis, Facility Operations, Business Analytics, Law, Regulation, and Compliance, Data-Driven Decision-Making, Analytics, Data Analysis, Team Performance Management, Team Management, Health Technology, Data Ethics, Trend Analysis, Contract Negotiation

      4.9
      Rating, 4.9 out of 5 stars
      ·
      21 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      University of Pennsylvania

      English for Media Literacy

      Skills you'll gain: Advertising, English Language, Media and Communications, Online Advertising, Vocabulary, Literacy, Cultural Diversity, Journalism, Persuasive Communication, Facebook

      4.9
      Rating, 4.9 out of 5 stars
      ·
      2.1K reviews

      Mixed · Course · 1 - 3 Months

    • G

      Google Cloud

      Modernizing Data Lakes and Data Warehouses with Google Cloud

      Skills you'll gain: Data Lakes, Data Warehousing, Cloud Engineering, Google Cloud Platform, Data Infrastructure, Cloud Storage, Data Pipelines, Big Data, Data Processing, Data Transformation, SQL, Scalability

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.9K reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of California, Davis

      Visual Analytics with Tableau

      Skills you'll gain: Data Mapping, Data Visualization Software, Tableau Software, Graphing, Histogram, Scatter Plots, Tree Maps, Data Visualization, Statistical Visualization, Interactive Data Visualization, Data Presentation, Geospatial Mapping, Heat Maps, Pivot Tables And Charts, Data Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.8K reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      IIMA - IIM Ahmedabad

      Pre-MBA Statistics

      Skills you'll gain: Sampling (Statistics), Probability, Statistical Hypothesis Testing, Statistics, Data Literacy, Probability Distribution, Statistical Methods, Statistical Inference, Estimation, Descriptive Statistics, Data Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      279 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Illinois Urbana-Champaign

      Global Challenges in Business

      Skills you'll gain: Global Marketing, Virtual Teams, Diversity Marketing, Cultural Sensitivity, Cultural Diversity, Intercultural Competence, Consumer Behaviour, Business Strategy, Diversity and Inclusion, Marketing Planning, Culture, Team Management, Marketing, Strategic Marketing, International Relations, Advertising, Negotiation, Leadership and Management, Diversity Awareness, Strategic Decision-Making

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      502 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: AI skills
      AI skills
      M

      Microsoft

      Microsoft UX Design

      Skills you'll gain: Storyboarding, User Research, Information Architecture, User Experience Design, Design Thinking, Prototyping, Usability Testing, User Experience, Persona (User Experience), Wireframing, Design Research, User Interface and User Experience (UI/UX) Design, Interaction Design, Web Content Accessibility Guidelines, Human Centered Design, Figma (Design Software), Usability, User Interface (UI) Design, User Centered Design, Design

      4.6
      Rating, 4.6 out of 5 stars
      ·
      373 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • S

      Stanford University

      Introduction to Clinical Data

      Skills you'll gain: Feature Engineering, Data Ethics, Clinical Research, Clinical Data Management, Health Informatics, Medical Records, Unstructured Data, Health Care, Data Mining, Electronic Medical Record, Data Collection, Data Manipulation, Text Mining, Health Disparities, Data Processing, Medical Imaging

      4.6
      Rating, 4.6 out of 5 stars
      ·
      431 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      E

      Eindhoven University of Technology

      Process Mining: Data science in Action

      Skills you'll gain: Process Analysis, Process Improvement, Business Process Management, Data Mining, Business Process Modeling, Process Optimization, Data Processing, Performance Analysis, Big Data, Real Time Data, Data Science, Verification And Validation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.2K reviews

      Intermediate · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Estrategia de marketing: IE Business School
    • Excel Power Tools for Data Analysis: Macquarie University
    • Introducción a la Contabilidad Financiera: IESE Business School
    • Data Analytics in Sports Law and Team Management: The State University of New York
    • English for Media Literacy: University of Pennsylvania
    • Modernizing Data Lakes and Data Warehouses with Google Cloud: Google Cloud
    • Visual Analytics with Tableau: University of California, Davis
    • Pre-MBA Statistics: IIMA - IIM Ahmedabad
    • Global Challenges in Business: University of Illinois Urbana-Champaign
    • Microsoft UX Design: Microsoft

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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