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    • Consumer Behavior

    Consumer Behavior Courses Online

    Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

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    Explore the Consumer Behavior Course Catalog

    • F

      Fundação Instituto de Administração

      CRM, Dados e o Futuro Centrado no Cliente

      Skills you'll gain: Customer Relationship Management, Customer Data Management, Data-Driven Decision-Making, Sales Management, Customer Engagement, Big Data, Customer Insights, Customer experience strategy (CX), Business Analytics, Target Market, Business Metrics, Analytics, Consumer Behaviour, Artificial Intelligence

      4.6
      Rating, 4.6 out of 5 stars
      ·
      47 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      U

      University of Rochester

      The Power of Markets II: Market Structure and Firm Behavior

      Skills you'll gain: Production Process, Economics, Cost Control, Business Economics, Market Dynamics, Operating Cost, Market Analysis, Supply And Demand, Profit and Loss (P&L) Management, Competitive Analysis, Resource Allocation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      124 reviews

      Intermediate · Course · 1 - 4 Weeks

    • C

      Corporate Finance Institute

      Economics for Capital Markets

      Skills you'll gain: Financial Trading, Financial Market, Market Data, Economics, Capital Markets, Market Dynamics, Financial Policy, Market Trend, Banking, Investment Management, Forecasting

      4.8
      Rating, 4.8 out of 5 stars
      ·
      12 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      Universitat Autònoma de Barcelona

      Sustainable high-end tourism

      Skills you'll gain: Service Design, Hospitality, Hospitality Management, Customer Insights, Customer experience strategy (CX), Corporate Sustainability, Consumer Behaviour, Environmental Social And Corporate Governance (ESG), Marketing Strategy and Techniques, Innovation, Communication

      4.6
      Rating, 4.6 out of 5 stars
      ·
      27 reviews

      Intermediate · Course · 1 - 3 Months

    • T

      Tecnológico de Monterrey

      ¿Cómo funcionan las marcas?

      Skills you'll gain: Brand Management, Branding, Brand Strategy, Brand Awareness, Brand Loyalty, Marketing Management, Consumer Behaviour, Internal Communications, Marketing and Public Relations, Target Audience

      4.9
      Rating, 4.9 out of 5 stars
      ·
      125 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of California, Irvine

      External Communications Channels

      Skills you'll gain: Corporate Communications, Media Relations, Strategic Communication, Target Audience, Public Relations, Social Media, Stakeholder Communications, Customer Communications Management, Marketing Communications, Branding, Brand Management, Communication Strategies, Social Media Strategy, Stakeholder Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      22 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      P

      Peking University

      人群与网络

      Skills you'll gain: Game Theory, Graph Theory, Network Analysis, Market Dynamics, Social Sciences, Web Analytics and SEO, Computational Thinking, Information Technology, Sociology, Political Sciences, Economics, Behavioral Economics, Probability

      4.7
      Rating, 4.7 out of 5 stars
      ·
      114 reviews

      Mixed · Course · 3 - 6 Months

    • E

      EIT Digital

      Privacy in the USA

      Skills you'll gain: Court Systems, Telecommunications, Law, Regulation, and Compliance, Information Privacy, Personally Identifiable Information, Legal Research, Data Ethics, Case Law, Federal Information Security Management Act, Policy Development

      4.3
      Rating, 4.3 out of 5 stars
      ·
      49 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      U

      University of Maryland, College Park

      Advanced Digital Marketing

      Skills you'll gain: Customer Retention, Customer Analysis, Marketing Budgets, Loyalty Programs, Customer Acquisition Management, Competitive Analysis, Customer Insights, Customer Relationship Management, Brand Loyalty, Marketing Channel, Online Advertising, Digital Marketing, Marketing Analytics, Social Media Campaigns, Digital Advertising, Business-To-Consumer, Data-Driven Decision-Making, AI Personalization, Marketing Strategies, Customer Engagement

      4.4
      Rating, 4.4 out of 5 stars
      ·
      10 reviews

      Intermediate · Specialization · 1 - 3 Months

    • E

      Emory University

      AI's Existing Impact

      Skills you'll gain: AI Personalization, Personalized Service, Customer experience improvement, Marketing Psychology, ChatGPT, Customer Engagement, Consumer Behaviour, MarTech, Customer Insights, Customer Service, Artificial Intelligence, Automation, Marketing, Marketing Analytics, Data Ethics, Technology Strategies, Return On Investment, Social Media Content, Algorithms, Business Ethics

      Intermediate · Course · 1 - 3 Months

    • I

      IESE Business School

      Análisis de situaciones de negocio

      Skills you'll gain: Business, Financial Analysis, People Management, Strategic Decision-Making, Marketing Management, Corporate Strategy, Decision Making, Financial Statement Analysis, Business Analysis, Business Administration, Strategic Thinking, Complex Problem Solving, Brand Management, Leadership and Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      152 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      E

      ESSEC Business School

      Grande Distribution et RSE : Comprendre et Agir

      Skills you'll gain: Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Environmental Issue, Public Health, Business Ethics, Sustainability Reporting, Environment and Resource Management, Consumer Behaviour, Waste Minimization, Packaging and Labeling, Pollution Prevention

      4.9
      Rating, 4.9 out of 5 stars
      ·
      17 reviews

      Beginner · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular consumer behavior courses

    • CRM, Dados e o Futuro Centrado no Cliente: Fundação Instituto de Administração
    • The Power of Markets II: Market Structure and Firm Behavior: University of Rochester
    • Economics for Capital Markets: Corporate Finance Institute
    • Sustainable high-end tourism: Universitat Autònoma de Barcelona
    • ¿Cómo funcionan las marcas?: Tecnológico de Monterrey
    • External Communications Channels: University of California, Irvine
    • 人群与网络 : Peking University
    • Privacy in the USA: EIT Digital
    • Advanced Digital Marketing: University of Maryland, College Park
    • AI's Existing Impact: Emory University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Consumer Behavior

    In marketing, consumer behavior is the study of how - and why - individuals and groups make purchasing decisions. These are the fundamental questions of the field of market research, as these important insights can drive business decisions into what products and services to sell as well as the best ways to sell them. And, while these questions aren’t new, researchers today have new tools to gain valuable insights into consumer behavior.

    The migration of so much of our buying behavior to online platforms, from product research to comparison shopping to purchase and post-purchase reviewing, has created vast amounts of information for data analysis. Sophisticated customer analytics can harness this data to describe consumer shopping habits in great detail - and, when combined with regression analysis and other statistical techniques, predictive analytics can be created to forecast and influence future purchasing decisions.

    The field of behavioral economics has also revolutionized the study of consumer behavior. This relatively new discipline combines economics with psychological insights into cognitive biases to better understand economic behaviors ranging from the decisions of individuals to global investment patterns. The emerging subfield of consumer neuroscience focuses on explaining buying behavior, creating opportunities for so-called neuromarketing approaches that leverage these insights to create more effective branding and advertising.‎

    The study of consumer behavior is the principal concern of market research analysts, who are responsible for understanding what products people want, who will buy them at what price, and what type of marketing strategy can reach them most effectively. While traditional market research approaches have relied heavily on consumer focus groups and surveys, the new world of marketing analytics is increasingly demanding a strong understanding of digital marketing tools and data analysis techniques as well.

    According to the Bureau of Labor Statistics, market research analysts made a median annual salary of $63,790 as of 2019. These jobs are projected to grow much faster than the average across all occupations, as more and more industries and companies seek to gain a competitive edge by using data-driven market research approaches to better understand consumer behavior.‎

    Yes, you can. Coursera offers a number of courses and Specializations on consumer behavior and related topics, including cutting-edge customer analytics and neuromarketing approaches. These courses are offered by top-ranked business schools from all over the world, including the University of Pennsylvania, Copenhagen Business School, and IE Business School. By learning online with Coursera, you can get a high-quality education remotely at a significantly lower cost than on-campus students - a combination that makes for an easy purchasing decision for a growing number of students as well as mid-career professionals.‎

    The skills or experience you may need to already have before starting to learn consumer behavior include having a basic understanding of marketing strategies, the ability to grasp basic supply and demand concepts, and some knowledge about data analytics (consumer browsing and buying patterns, for example). You may also want to know a bit about how to develop spreadsheet modules to analyze data, evaluate risk, and optimize business decisions.‎

    The kind of person who is best suited to learn consumer behavior is one who is interested in understanding, analyzing, and dissecting customer browsing and buying patterns to use for business purposes. A person who may benefit from learning consumer behavior is interested in what psychologists call “heuristics,” which are the mental shortcuts we take to make the choices we do daily. Someone who would be best suited to learn consumer behavior may want to research, extract, organize, and describe data to support business decisions, product launches, and product sales. In addition, the type of person who may be well suited to learn consumer behavior is interested in the emerging fields of consumer neuroscience and neuromarketing and how it is used in businesses. A person who works, or plans to work in a corporate setting, or who plans to be an entrepreneur or product designer may be well suited to learn about consumer behavior and what makes consumers tick.‎

    Learning consumer behavior may be right for you if you want to continue on a career path in sales, if you want to understand the consumer decision-making process, or if you need to make managerial decisions by analyzing how consumers make choices. If you need to develop product marketing strategies such as viral marketing, develop a brand’s visual identity and benefits to customers, or learn to derive customer insights from sets of data, learning about consumer behavior may be right for you. In addition, if you would like to work in a global setting where you explore international markets and industries for new ideas or expansion, learning about consumer behavior may be beneficial for you.‎

    Online Consumer Behavior courses offer a convenient and flexible way to enhance your knowledge or learn new Consumer Behavior skills. Choose from a wide range of Consumer Behavior courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Consumer Behavior, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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