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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • Status: New
      New
      D

      Dubai College of Tourism

      Hotel Front Office Operations

      Skills you'll gain: Front Office, Telephone Skills, Hotel Operations, Guest Relations, Revenue Management, Greeting Customers, Office Procedures, Hospitality, Administrative Support and Clerical Tasks, Verbal Communication Skills, Upselling, Interpersonal Communications, Communication Strategies, Property Management Systems, Active Listening, Cross Selling, Customer Relationship Building, Prioritization

      4.9
      Rating, 4.9 out of 5 stars
      ·
      17 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Introduction to Data Analysis using Microsoft Excel

      Skills you'll gain: Microsoft Excel, Excel Formulas, Spreadsheet Software, Pivot Tables And Charts, Data Analysis, Data Manipulation, Data Mining

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4K reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • I

      Indian School of Business

      Trading Strategies in Emerging Markets

      Skills you'll gain: Financial Statements, Peer Review, Financial Statement Analysis, Financial Trading, Balance Sheet, Portfolio Management, Data Collection, Market Liquidity, Market Data, Investment Management, Financial Analysis, Performance Analysis, Financial Market, Market Dynamics, Project Design, Market Analysis, Business Planning, Securities Trading, Performance Measurement, Technical Analysis

      4.2
      Rating, 4.2 out of 5 stars
      ·
      2.7K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Toronto

      GIS, Mapping, and Spatial Analysis

      Skills you'll gain: ArcGIS, Spatial Data Analysis, Spatial Analysis, Geographic Information Systems, Geospatial Mapping, GIS Software, Data Mapping, Data Visualization, Metadata Management, Query Languages, Global Positioning Systems, Quantitative Research, Data Compilation, Data Modeling, Typography, Data Manipulation, Data Processing, Data Storytelling, Design Elements And Principles, Image Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: AI skills
      AI skills
      M

      Microsoft

      Microsoft Cloud Support Associate

      Skills you'll gain: Microsoft 365, Network Security, Cloud Management, Microsoft Azure, Business Software, Computer Hardware, Virtual Machines, Identity and Access Management, Cybersecurity, Network Troubleshooting, Desktop Support, Virtual Private Networks (VPN), Azure Active Directory, Technical Support, Hardware Troubleshooting, Hardware Architecture, Generative AI, System Monitoring, Virtualization and Virtual Machines, Disaster Recovery

      4.7
      Rating, 4.7 out of 5 stars
      ·
      993 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • I

      IESE Business School

      Claves de la Dirección de Empresas

      Skills you'll gain: Strategic Marketing, Financial Statement Analysis, Income Statement, Financial Statements, People Management, Balance Sheet, Financial Data, Financial Accounting, Product Marketing, Leadership Development, Marketing, Accrual Accounting, Marketing Strategy and Techniques, Working Capital, General Accounting, Financial Analysis, Team Management, Organizational Leadership, Business, Strategic Decision-Making

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.4K reviews

      Beginner · Specialization · 3 - 6 Months

    • T

      The University of Sydney

      Academic Skills for University Success

      Skills you'll gain: Critical Thinking, Creative Problem-Solving, Problem Solving, Editing, Research, Creative Thinking, Public Speaking, Proofreading, Deductive Reasoning, Brainstorming, Information Management, Analytical Skills, Cognitive flexibility, Ethical Standards And Conduct, English Language, Writing, Verbal Communication Skills, Higher Education, Digital Communications, Communication

      4.9
      Rating, 4.9 out of 5 stars
      ·
      7.5K reviews

      Beginner · Specialization · 3 - 6 Months

    • B

      Berklee

      Songwriting: Writing, Arranging, and Producing Music

      Skills you'll gain: File Management, Music Theory, Musical Composition, Music, Peer Review, Instrumental Music, Storytelling, Music Performance, Creativity, Performing Arts, Automation, Writing, Editing, Software Installation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • I

      IBM

      Developing Mobile Apps with React Native

      Skills you'll gain: React Native, Flutter (Software), Mobile Development, React Redux, React.js, Front-End Web Development, JavaScript Frameworks, Ajax, Cross Platform Development, Javascript, Apple iOS, UI Components, Data Structures, Back-End Web Development, Debugging, iOS Development, User Story, Full-Stack Web Development, Web Applications, Android Development

      4.4
      Rating, 4.4 out of 5 stars
      ·
      802 reviews

      Beginner · Specialization · 3 - 6 Months

    • K

      Kennesaw State University

      Managing Cybersecurity

      Skills you'll gain: Network Security, Incident Response, Network Administration, Vulnerability Management, Cybersecurity, Contingency Planning, Cyber Governance, Cyber Attacks, Disaster Recovery, Computer Security Incident Management, Cyber Security Policies, Security Management, Firewall, Network Monitoring, General Networking, Cyber Security Strategy, Crisis Management, Vulnerability Assessments, Cyber Security Assessment, Risk Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Colorado Boulder

      Advanced Business Analytics

      Skills you'll gain: Data Storytelling, Data Presentation, Data Governance, Data Visualization, Predictive Analytics, Analytics, Business Analytics, Data Storage, Data Management, Big Data, Risk Analysis, Databases, Data Modeling, Business Analysis, Business Intelligence, Data Visualization Software, Data Analysis, Decision Making, Data Cleansing, Predictive Modeling

      4.6
      Rating, 4.6 out of 5 stars
      ·
      5.2K reviews

      Intermediate · Specialization · 3 - 6 Months

    • G

      Google Cloud

      Architecting with Google Kubernetes Engine

      Skills you'll gain: Kubernetes, Identity and Access Management, Cloud-Native Computing, Google Cloud Platform, CI/CD, Containerization, Application Deployment, Cloud Management, Scalability, Cloud Computing, Cloud Infrastructure, Load Balancing, Continuous Integration, DevOps, Continuous Delivery, YAML, Data Storage, Cloud Security, Cloud Services, Application Performance Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      5.1K reviews

      Beginner · Specialization · 3 - 6 Months

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…474849…684

    In summary, here are 10 of our most popular brand management courses

    • Hotel Front Office Operations: Dubai College of Tourism
    • Introduction to Data Analysis using Microsoft Excel: Coursera Project Network
    • Trading Strategies in Emerging Markets: Indian School of Business
    • GIS, Mapping, and Spatial Analysis: University of Toronto
    • Microsoft Cloud Support Associate: Microsoft
    • Claves de la Dirección de Empresas: IESE Business School
    • Academic Skills for University Success: The University of Sydney
    • Songwriting: Writing, Arranging, and Producing Music: Berklee
    • Developing Mobile Apps with React Native: IBM
    • Managing Cybersecurity: Kennesaw State University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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