Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

University of Amsterdam
Skills you'll gain: Statistical Analysis, Research, Research Reports, Data Analysis, Research Design, Data Collection, Research Methodologies, Surveys, Qualitative Research, Experimentation, Descriptive Statistics, Survey Creation
Beginner · Course · 1 - 3 Months

SkillsBooster Academy
Skills you'll gain: Prompt Engineering, Marketing Strategies, Artificial Intelligence and Machine Learning (AI/ML), Strategic Marketing, Marketing Analytics, Artificial Intelligence, Generative AI, Agentic systems, Content Development and Management, Digital Marketing, Content Creation, Automation, Business Ethics, Customer experience improvement, Machine Learning, Natural Language Processing, Content Management, Creativity, Ethical Standards And Conduct, Interactive Data Visualization
Beginner · Course · 1 - 3 Months

University of North Texas
Skills you'll gain: Consumer Behaviour, Strategic Marketing, Marketing Strategies, Marketing, Marketing Management, Market Research, Customer Analysis, Market Analysis, Market Opportunities, Business Strategy, Business Marketing, Business, Target Market, Competitive Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Video Editing, Video Production, Marketing Materials, Content Creation, Marketing Design, Marketing, Storytelling, Multimedia, Branding, Generative AI, Artificial Intelligence
Intermediate · Guided Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Quantitative Research, Qualitative Research, Marketing Analytics, Market Analysis, Market Research, Survey Creation, Exploratory Data Analysis, Marketing Strategies, Sampling (Statistics), Strategic Marketing, Marketing Management, Data Collection, Market Intelligence, Business Research, Forecasting, Strategic Decision-Making, Data Analysis, Predictive Modeling, Analysis, Marketing
Beginner · Specialization · 3 - 6 Months

Fundação Instituto de Administração
Skills you'll gain: Marketing Automation, Digital Transformation, Marketing Strategies, Marketing Analytics, Marketing, Innovation, Digital Marketing, Data-Driven Decision-Making, Business Transformation, Brand Management, Customer experience strategy (CX), Consumer Behaviour
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Marketing Strategies, Customer experience strategy (CX), Strategic Marketing, Marketing, Digital Marketing, Customer Analysis, Communication Planning, Marketing Management, Integrated Marketing Communications, Marketing Effectiveness, Consumer Behaviour, Customer Insights, Target Market, Marketing Analytics, Digital Transformation, Sales Strategy, Digital Advertising, Sales Process, Marketing Strategy and Techniques, Digital Communications
Beginner · Specialization · 3 - 6 Months

IE Business School
Skills you'll gain: Strategic Marketing, Marketing Planning, Marketing Strategy and Techniques, Marketing Effectiveness, Marketing, Customer Analysis, Business Strategy, Marketing Management, Integrated Marketing Communications, Target Market, Consumer Behaviour, Needs Assessment, Value Propositions, Market Dynamics, Market Analysis, Plan Execution, Customer Engagement
Beginner · Course · 1 - 4 Weeks

Yonsei University
Skills you'll gain: Peer Review, Innovation, Promotional Strategies, Marketing Management, Global Marketing, Marketing, Product Knowledge, Product Promotion, Company, Product, and Service Knowledge, Strategic Marketing, Competitive Analysis, Market Analysis, Benchmarking, Product Management, New Business Development, Brand Strategy, Growth Strategies, Case Studies, Branding
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Marketing Analytics, Analytics, Marketing, Data Analysis, Resource Utilization, Marketing Effectiveness, Registration, Statistical Methods, Digital Marketing, Social Media Marketing
Intermediate · Course · 1 - 4 Weeks

Universidad de Palermo
Skills you'll gain: Sales Management, Marketing Effectiveness, Marketing Budgets, Marketing Analytics, Business Metrics, Business Operations, Marketing, Business Marketing, Sales, B2B Sales, Sales Strategy, Business, Performance Measurement, Digital Marketing, Return On Investment, Customer Relationship Building, Business Management, Financial Forecasting, Promotional Strategies, Cross-Functional Collaboration
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Social Media Marketing, Social Media Content, Marketing Budgets, Social Media, Marketing Materials, Organizational Skills, Graphic and Visual Design, Brand Awareness, Branding
Beginner · Guided Project · Less Than 2 Hours