• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Consumer Behavior

    Consumer Behavior Courses Online

    Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Consumer Behavior Course Catalog

    • C

      Coursera Project Network

      Machine Learning in Retail

      Skills you'll gain: Customer Analysis, Unsupervised Learning, Customer Insights, Marketing Analytics, Applied Machine Learning, Data Analysis, Web Analytics, Scikit Learn (Machine Learning Library), Retail Store Operations, Machine Learning, Histogram, Decision Tree Learning, Pandas (Python Package), Jupyter, Matplotlib

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6 reviews

      Intermediate · Course · 1 - 4 Weeks

    • N

      National Taiwan University

      服務模式的體驗、設計與創新:從痛點到賣點 (Experience, Design, and Innovation of Service Models: from Pain Points to Selling Points)

      Skills you'll gain: Revenue Management, Service Design, Customer experience improvement, Financial Services, Market Dynamics, Innovation, Product Design, Platform As A Service (PaaS), Business Modeling, Business Strategy, Consumer Behaviour

      4.8
      Rating, 4.8 out of 5 stars
      ·
      149 reviews

      Beginner · Course · 1 - 3 Months

    • A

      Amazon Web Services

      Skills for Working as an AWS Cloud Consultant

      Skills you'll gain: Professional Networking, Leadership Development, Relationship Building, Consulting, Amazon Web Services, Business Relationship Management, Project Management, Brand Management, Brand Awareness, Analysis, Active Listening, Interviewing Skills

      4.8
      Rating, 4.8 out of 5 stars
      ·
      58 reviews

      Beginner · Course · 1 - 4 Weeks

    • N

      National Taiwan University

      行銷典範轉移: 變動中的消費世界 (Marketing in a changing world)

      Skills you'll gain: Brand Management, Marketing, Branding, Customer Relationship Management, Marketing Strategies, Market Dynamics, Customer Data Management, Customer Engagement, Consumer Behaviour, Target Market, Market Analysis, Customer Insights, Marketing Analytics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      126 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Search and Display Advertising

      Skills you'll gain: Google Ads, Online Advertising, Pay Per Click Advertising, Digital Advertising, Contextual Advertising, Search Engine Marketing, Keyword Research, Search Engine Optimization, Advertising Campaigns, Advertising, Web Analytics and SEO, Automation, A/B Testing, Consumer Behaviour

      4.5
      Rating, 4.5 out of 5 stars
      ·
      96 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Virginia Darden School Foundation

      Advertising in the Age of Generative AI

      Skills you'll gain: Branding, Brand Awareness, Brand Strategy, Marketing Design, Advertising, Brand Management, Brand Loyalty, Marketing Psychology, Generative AI Agents, Digital Advertising

      4.7
      Rating, 4.7 out of 5 stars
      ·
      27 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      Universitat Autònoma de Barcelona

      Archaeology and Heritage of Africa

      Skills you'll gain: Ancient History, Art History, Cultural Responsiveness, World History, Anthropology, Culture, Scientific Methods, Research, Research Methodologies, Surveys, Community Development, Cultural Diversity, Environmental Science, Data Collection

      4.7
      Rating, 4.7 out of 5 stars
      ·
      28 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      Interactive Brokers

      Business and Consumer Activity and Confidence (US)

      Skills you'll gain: Financial Trading, Market Dynamics, Business Economics, Market Trend, Market Intelligence, Consumer Behaviour, Economics, Financial Market, Supply And Demand, Investments, Financial Data, Forecasting

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      G

      Goldman Sachs

      Fundamentos de las Ventas y el Marketing con Goldman Sachs 10,000 Women

      Skills you'll gain: Marketing Effectiveness, Marketing, Sales Process, Marketing Strategies, Business Marketing, Sales Strategy, Marketing Planning, Value Propositions, Sales, Digital Marketing, Marketing Analytics, Brand Management, Business Metrics, Goal Setting

      4.8
      Rating, 4.8 out of 5 stars
      ·
      164 reviews

      Mixed · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Wireshark for Beginners: TCP IP Protocol Fundamentals

      Skills you'll gain: TCP/IP, Network Protocols, Network Monitoring, OSI Models, Network Security, Web Servers, Network Analysis

      4.4
      Rating, 4.4 out of 5 stars
      ·
      30 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      R

      Rutgers the State University of New Jersey

      Operations Excellence

      Skills you'll gain: Supply Chain Management, Supply Chain, Manufacturing Operations, Operations Management, Business Operations, Inventory Management System, Operational Efficiency, Operational Analysis, Logistics, Internal Communications, Performance Analysis, Working Capital, Process Improvement, Financial Analysis, Continuous Improvement Process, Lean Six Sigma, Complex Problem Solving

      4.8
      Rating, 4.8 out of 5 stars
      ·
      24 reviews

      Advanced · Course · 1 - 4 Weeks

    • T

      The Hong Kong University of Science and Technology

      Understanding China, 1700-2000: A Data Analytic Approach, Part 1

      Skills you'll gain: Social Sciences, Socioeconomics, World History, Sociology, Data Analysis, Big Data, Research, Economics, Political Sciences, Culture, Education and Training

      4.6
      Rating, 4.6 out of 5 stars
      ·
      125 reviews

      Mixed · Course · 1 - 3 Months

    Consumer Behavior learners also search

    Industrial
    Product Design
    Industrial Design
    Industrial Engineering
    Machine Design
    Innovation
    Service Design
    CAD
    1…464748…76

    In summary, here are 10 of our most popular consumer behavior courses

    • Machine Learning in Retail: Coursera Project Network
    • 服務模式的體驗、設計與創新:從痛點到賣點 (Experience, Design, and Innovation of Service Models: from Pain Points to Selling Points): National Taiwan University
    • Skills for Working as an AWS Cloud Consultant: Amazon Web Services
    • 行銷典範轉移: 變動中的消費世界 (Marketing in a changing world): National Taiwan University
    • Search and Display Advertising: University of Colorado Boulder
    • Advertising in the Age of Generative AI : University of Virginia Darden School Foundation
    • Archaeology and Heritage of Africa: Universitat Autònoma de Barcelona
    • Business and Consumer Activity and Confidence (US): Interactive Brokers
    • Fundamentos de las Ventas y el Marketing con Goldman Sachs 10,000 Women: Goldman Sachs
    • Wireshark for Beginners: TCP IP Protocol Fundamentals: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok