What skills can I learn in marketing analytics courses on Coursera?

Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including: Fundamental and advanced techniques in data analysis and statistical modeling Tools and technologies for measuring and improving marketing effectiveness Strategies for translating data insights into actionable marketing tactics Understanding of consumer behavior and market trends through data Skills to use popular analytics software like Google Analytics and Tableau

Do I need prior experience in marketing or analytics to start these courses?

Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds: No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling. Intermediate courses cater to those with some understanding of marketing principles and basic analytics. Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.

What certifications and credentials can I earn through marketing analytics courses on Coursera?

Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile: Certificates of completion for individual courses demonstrating mastery of specific topics Professional certificates that prepare learners for analytics roles in marketing departments Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements

What career opportunities are available with skills in marketing analytics?

Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to: Serve as Marketing Analysts who support data-driven decision making Work as Customer Insight Analysts to optimize customer engagement strategies Become Digital Marketing Managers who use data to shape online marketing efforts Excel as Business Intelligence Analysts who influence policy and strategic directions Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.

How can I purchase marketing analytics training courses for my team?

Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.

Top Marketing Analytics Courses - Learn Marketing Analytics Online

Explore the Marketing Analytics Course Catalog

Google Cloud
Introduction to Data Analytics in Google Cloud
Skills you'll gain: Cloud Infrastructure, Data Management, Data Governance, Cloud Computing, Google Cloud Platform, Cloud Services, Big Data, Cloud Storage, Data Analysis, Data Warehousing
4.5
Rating, 4.5 out of 5 stars
113 reviews
Beginner · Course · 1 - 4 Weeks
Microsoft
Extract, Transform and Load Data in Power BI
Skills you'll gain: Extract, Transform, Load, Power BI, Data Validation, Data Transformation, Data Cleansing, Data Storage, Data Quality, Data Analysis, Data Integration, Data Storage Technologies, Business Intelligence
4.6
Rating, 4.6 out of 5 stars
845 reviews
Beginner · Course · 1 - 4 Weeks
IBM
Product Management: An Introduction
Skills you'll gain: Product Lifecycle Management, Product Management, Project Management, Product Development, Product Strategy, Portfolio Management, New Product Development, Value Propositions, Product Roadmaps, Stakeholder Management, Market Research
4.6
Rating, 4.6 out of 5 stars
785 reviews
Beginner · Course · 1 - 3 Months
Google Cloud
Introduction to Data Analytics on Google Cloud
Skills you'll gain: Data-Driven Decision-Making, Looker (Software), Data Storytelling, Data Presentation, Big Data, Data Analysis, Google Cloud Platform, Analytics, Business Intelligence, Data Storage, Data Visualization Software, Dashboard, SQL
4.6
Rating, 4.6 out of 5 stars
10 reviews
Beginner · Course · 1 - 3 Months
Status: Free
University of London
Foundations of Data Science: K-Means Clustering in Python
Skills you'll gain: Data Visualization, Matplotlib, Probability & Statistics, Data Science, Unsupervised Learning, Statistics, NumPy, Python Programming, Pandas (Python Package), Data Analysis, Machine Learning Algorithms, Descriptive Statistics, Data Manipulation
4.6
Rating, 4.6 out of 5 stars
716 reviews
Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Introduction to Business Analytics with R
Skills you'll gain: Tidyverse (R Package), Data Processing, Business Analytics, Data Wrangling, Data Transformation, Business Intelligence, Data Manipulation, R Programming, Business Process, Exploratory Data Analysis, Data Visualization, Data Analysis, Statistical Programming, Data-Driven Decision-Making, Data Import/Export
Build toward a degree
4.6
Rating, 4.6 out of 5 stars
284 reviews
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Accounting Data Analytics
Skills you'll gain: Machine Learning Algorithms, Jupyter, Tableau Software, Matplotlib, Data Visualization Software, Unsupervised Learning, Pandas (Python Package), Scikit Learn (Machine Learning Library), Data Manipulation, Machine Learning, Excel Macros, Text Mining, Applied Machine Learning, Time Series Analysis and Forecasting, Data Processing, Analytics, SQL, Supervised Learning, Accounting and Finance Software, Specialized Accounting
Build toward a degree
4.7
Rating, 4.7 out of 5 stars
564 reviews
Intermediate · Specialization · 3 - 6 Months
Status: Free
The State University of New York
Practical Time Series Analysis
Skills you'll gain: Time Series Analysis and Forecasting, Forecasting, R Programming, Statistical Analysis, Data Analysis, Data Visualization, Mathematical Modeling, Statistical Modeling, Predictive Modeling, Correlation Analysis, Regression Analysis, Descriptive Statistics, Statistical Inference, Software Installation
4.6
Rating, 4.6 out of 5 stars
1.7K reviews
Intermediate · Course · 1 - 3 Months
University of California San Diego
Graph Analytics for Big Data
Skills you'll gain: Graph Theory, Database Design, Big Data, Network Analysis, Analytics, Data Management, Data Structures, Query Languages, Scalability, Unsupervised Learning, Distributed Computing, Algorithms
4.3
Rating, 4.3 out of 5 stars
1.3K reviews
Mixed · Course · 1 - 3 Months
Status: Free
Coursera Project Network
Develop a Company Website with Wix
Skills you'll gain: Event Management, Blogs, Content Development and Management, Content Management, Web Design and Development, User Accounts, Brand Management
4.6
Rating, 4.6 out of 5 stars
1.2K reviews
Beginner · Guided Project · Less Than 2 Hours
Duke University
Managing Big Data with MySQL
Skills you'll gain: Database Design, MySQL, Relational Databases, SQL, Data Modeling, Databases, Business Analytics, Big Data, Business Analysis, Data Analysis, Data Management
4.7
Rating, 4.7 out of 5 stars
4.1K reviews
Mixed · Course · 1 - 3 Months
Status: Free
University of Leeds
Exploratory Data Analysis
Skills you'll gain: Exploratory Data Analysis, Data Cleansing, Statistical Modeling, Statistics, Data Analysis, Statistical Inference, R Programming, Descriptive Statistics, Box Plots, Data Visualization Software, Histogram, Probability, Simulations
4.6
Rating, 4.6 out of 5 stars
9 reviews
Intermediate · Course · 1 - 4 Weeks