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    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

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    Explore the Marketing Strategy Course Catalog

    • U

      University of Pennsylvania

      Wharton Business and Financial Modeling Capstone

      Skills you'll gain: Portfolio Management, Financial Modeling, Presentations, Microsoft PowerPoint, Investment Management, Business Modeling, Data Modeling, Business Analytics, Risk Modeling, Microsoft Excel, Financial Analysis, Regression Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      498 reviews

      Mixed · Course · 1 - 3 Months

    • G

      Google Cloud

      Managing Machine Learning Projects with Google Cloud

      Skills you'll gain: Data Ethics, Google Cloud Platform, Applied Machine Learning, Technical Management, IT Management, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Data Strategy, Business Ethics, Data Governance, Innovation, Feasibility Studies, Business Analysis, Project Management Life Cycle

      4.6
      Rating, 4.6 out of 5 stars
      ·
      3.7K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      F

      Fundação Instituto de Administração

      Budgeting essentials and development

      Skills you'll gain: Budget Management, Budgeting, Financial Management, Cost Control, Performance Management, Business Strategy, Variance Analysis, Cross-Functional Collaboration, Resource Allocation, Financial Reporting, Forecasting

      4.5
      Rating, 4.5 out of 5 stars
      ·
      290 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      I

      Insper

      Gestão de Operações

      Skills you'll gain: Operations Management, Quality Management, Process Management, Business Operations, Inventory Management System, Manufacturing Operations, Quality Improvement, Operational Analysis, Process Analysis, Production Management, Operational Efficiency, Production Process, Continuous Improvement Process, Performance Measurement, Business Strategy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      573 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Create a Project Management Tracker using Microsoft Excel

      Skills you'll gain: Microsoft Excel, Project Management Software, Collaborative Software, Spreadsheet Software, Project Coordination, Productivity Software, Data Validation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      810 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • G

      Google Cloud

      How Google does Machine Learning

      Skills you'll gain: Google Cloud Platform, Machine Learning, Data Strategy, MLOps (Machine Learning Operations), Artificial Intelligence and Machine Learning (AI/ML), Applied Machine Learning, Development Environment, Data Ethics, Image Analysis, Computer Vision, Jupyter

      4.6
      Rating, 4.6 out of 5 stars
      ·
      7.3K reviews

      Beginner · Course · 1 - 3 Months

    • Y

      Yonsei University

      International Hospitality & Healthcare Services Marketing

      Skills you'll gain: Hospitality Management, Hospitality, Customer Service, Customer experience strategy (CX), Healthcare Industry Knowledge, Expectation Management, Product Marketing, Service Management, Innovation, Customer experience improvement, Revenue Management, Marketing Psychology, Business Marketing, Facility Management, Health Care, Capacity Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      538 reviews

      Mixed · Course · 1 - 4 Weeks

    • U

      University of California, Irvine

      Fundamentals of Management

      Skills you'll gain: Goal Setting, Professional Networking, Business Management, Staff Management, Leadership and Management, Operations Management, People Management, Business Administration, Business Planning, Customer Service, Organizational Leadership, Organizational Strategy, Leadership, Change Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      3.9K reviews

      Mixed · Course · 1 - 4 Weeks

    • U

      University of Illinois Urbana-Champaign

      Operations Management: Organization and Analysis

      Skills you'll gain: Operations Management, Organizational Strategy, Manufacturing Operations, Operational Analysis, Business Operations, Supply Chain, Inventory Management System, Process Analysis, Decision Making, Strategic Decision-Making, Business Strategy, Process Design, Cost Benefit Analysis, Demand Planning, Capacity Management, Service Level

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.2K reviews

      Intermediate · Course · 1 - 4 Weeks

    • I

      IE Business School

      Globalization, Economic Growth and Stability

      Skills you'll gain: Financial Policy, International Finance, Public Policies, Economics, Economic Development, Economics, Policy, and Social Studies, Market Opportunities, Business Economics, International Relations, Tax, Global Marketing, Policy Analysis, Socioeconomics, Demography, Business Risk Management, Crisis Management, Fiscal Management, Supply And Demand, Analysis, Financial Systems

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.3K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free
      Free
      U

      Universiteit Leiden

      International Law In Action: Investigating and Prosecuting International Crimes

      Skills you'll gain: Court Systems, Legal Proceedings, Adjudication, Legal Strategy, Criminal Investigation and Forensics, Political Sciences, International Relations, Litigation and Civil Justice, Appeals, Case Law, Policty Analysis, Research, and Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      702 reviews

      Mixed · Course · 1 - 3 Months

    • I

      IE Business School

      The "Who" of the Marketing Strategy:Segmentation & Targeting

      Skills you'll gain: Strategic Marketing, Marketing Planning, Marketing Strategy and Techniques, Marketing Effectiveness, Customer Analysis, Business Strategy, Marketing Management, Integrated Marketing Communications, Target Market, Consumer Behaviour, Needs Assessment, Value Propositions, Market Dynamics, Market Analysis, Plan Execution, Customer Engagement

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing strategy courses

    • Wharton Business and Financial Modeling Capstone: University of Pennsylvania
    • Managing Machine Learning Projects with Google Cloud: Google Cloud
    • Budgeting essentials and development: Fundação Instituto de Administração
    • Gestão de Operações: Insper
    • Create a Project Management Tracker using Microsoft Excel: Coursera Project Network
    • How Google does Machine Learning: Google Cloud
    • International Hospitality & Healthcare Services Marketing: Yonsei University
    • Fundamentals of Management: University of California, Irvine
    • Operations Management: Organization and Analysis: University of Illinois Urbana-Champaign
    • Globalization, Economic Growth and Stability: IE Business School

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Strategy

    Marketing strategy is the overarching plan of a company to sell its products or services and enhance the perception of its brand. Developing a marketing strategy requires understanding your customers through market research, conducting market analysis to segment the market and position your value proposition, and then developing a communications and marketing plan to reach your target customers effectively. Appropriate marketing strategies may vary widely depending on the product or service you’re selling, but it’s a vitally important part of any successful business.

    Traditionally, developing a market strategy relied on in-person focus groups and surveys for market research and channels like print and television advertising to reach customers. However, the internet and today’s world of e-commerce has created a new digital marketing landscape that many companies are exploring. Your target customers’ online shopping habits, social media activities, and internet searches create a vast amount of data that can be harnessed with marketing analytics to yield important insights for market research. And emerging online channels like content marketing and social media marketing give you new ways to reach your customers in ways that are often more engaging and effective than traditional media.

    At the end of the day, however, marketing strategy still relies on the tried-and-true maxim of “know your customer.” Regardless of who your customers are and how you decide to reach them, a good marketing strategy will focus on presenting them with products and services that meet their needs in a way they can understand and connect with.‎

    A strong understanding of all aspects of marketing strategy is essential for a career as a marketing and advertising manager. These experts are responsible for overseeing market research, identifying target customer segments, developing marketing plans to reach them effectively, and managing teams of graphic designers, content writers, and other marketing professionals to create and run the campaign. It’s a job that requires both creativity, strategic thinking, and management skills, and it has only become more complex with the advent of digital marketing and e-commerce.

    According to the Bureau of Labor Statistics (BLS), marketing managers received a median annual wage of $135,900 in 2019, and these jobs are expected to grow faster than average over the next decade. Unsurprisingly, BLS also notes that “managers who can navigate the digital world should have the best prospects,” underscoring the importance of a digital marketing background for today’s top professionals in the field.‎

    Yes! Coursera offers a wealth of opportunities to learn online about marketing, including marketing strategy and related topics in content marketing, marketing analytics, and other important areas of digital marketing. You can take courses and Specializations spanning multiple courses from top-ranked schools like University of California, Davis, University of Pennsylvania, IE Business School, and University of Virginia. And, since you can view course materials and complete assignments on a flexible schedule, learning on Coursera is a great way to build marketing strategy skills for the digital era while maintaining your existing work or family life.‎

    A background in sales or any other experiences interacting with consumers can be helpful before you start studying marketing strategy. A basic understanding of profit, revenue, and quantitative or qualitative data analysis can help you move through your lessons faster. Because lots of businesses are increasingly reliant on online marketing, knowledge of social media platforms and advertising tools such as Google Ads is also helpful.‎

    People who are best suited for roles in marketing strategy are persuasive and creative. They're able to think of the world from the consumer's perspective and come up with messaging that inspires others to take action. An analytic mindset is also useful, as the field requires you to adopt an organized, tactical approach to challenges and measure progress by looking at specific metrics.‎

    Consumer behavior and psychology are topics that relate to marketing strategy, and studying them can help you better understand what motivates a target audience. You can also study topics such as business management, brand development, and nonprofits to gain a better understanding of how successful businesses and organizations thrive with the right marketing strategy.‎

    People with a background in marketing strategy can find jobs with advertising agencies or in the marketing department of a large business. Startups and political campaigns may also hire marketing strategists to ensure that target audiences are receptive to messaging. Some strategists work remotely, while others work in-house in an office setting.‎

    Learning about marketing strategy is right for you if you're passionate about bringing attention to a brand. This might include a business that you currently work for or a business that you plan to start. If you enjoy carefully laying out strategies and experimenting with persuasive messages, this could be the right topic for you to study.‎

    Online Marketing Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Marketing Strategy skills. Choose from a wide range of Marketing Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Marketing Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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