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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • I

      IE Business School

      Channel Management and Retailing

      Skills you'll gain: Marketing Channel, Merchandising, Conflict Management, Market Opportunities, Retail Sales, E-Commerce, Market Dynamics, Vendor Relationship Management, Growth Strategies, Cross-Channel Marketing, Supply Chain Planning, Promotional Strategies, Company, Product, and Service Knowledge, Strategic Partnership, Consumer Behaviour, Customer experience strategy (CX)

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.1K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      N

      Northeastern University

      Analytics in Healthcare Management and Administration

      Skills you'll gain: Performance Improvement, Process Analysis, Health Care Administration, Process Mapping, Health Systems, Health Informatics, Business Analytics, Clinical Trials, Systems Thinking, Quality Improvement, Change Management, Analytics, Health Care, Care Coordination, Patient Coordination, Complex Problem Solving, Decision Making, Artificial Intelligence and Machine Learning (AI/ML)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      28 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Business Operations Support in Google Sheets

      Skills you'll gain: Google Sheets, Data-Driven Decision-Making, Business Operations, Resource Allocation, Spreadsheet Software, Automation, Project Controls, Workflow Management, Data Management, Data Validation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      196 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • U

      University of Virginia

      Agile Meets Design Thinking

      Skills you'll gain: Agile Product Development, User Story, Design Thinking, Product Improvement, Agile Methodology, Product Design, Product Development, User Centered Design, User Research, Persona Development, Innovation, Discussion Facilitation, Testability

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.5K reviews

      Beginner · Course · 1 - 4 Weeks

    • V

      Vanderbilt University

      Microsoft 365 Copilot for Leaders

      Skills you'll gain: Prompt Engineering, Microsoft Copilot, ChatGPT, Ideation, Verification And Validation, Data Validation, Succession Planning, Microsoft 365, Target Audience, Business Writing, Generative AI, Microsoft Teams, Leadership, Meeting Facilitation, Organizational Leadership, Productivity Software, Complex Problem Solving, Strategic Communication, Business Leadership, Proposal Writing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.1K reviews

      Beginner · Specialization · 1 - 3 Months

    • C

      Case Western Reserve University

      Inspired Leadership

      Skills you'll gain: Employee Coaching, Coaching, Negotiation, Emotional Intelligence, Empathy, Leadership Development, Compassion, Leadership, Organizational Change, Organizational Development, Organizational Leadership, Empowerment, Culture Transformation, Strategic Leadership, People Development, Active Listening, Personal Development, Drive Engagement, Professional Development, Leadership and Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.6K reviews

      Intermediate · Specialization · 3 - 6 Months

    • U

      University of California San Diego

      Drug Discovery

      Skills you'll gain: Pharmaceuticals, Pharmacology, Clinical Research, Bioinformatics, New Product Development, Medical Science and Research, Regulatory Affairs, Molecular Biology, Market Opportunities, Innovation, Chemistry

      4.6
      Rating, 4.6 out of 5 stars
      ·
      3.8K reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Colorado Boulder

      Everyday Excel, Part 1

      Skills you'll gain: Data Import/Export, Microsoft Excel, Data Visualization, Data Management, Excel Macros, Excel Formulas, Data Validation, Microsoft Word, Microsoft PowerPoint

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.5K reviews

      Beginner · Course · 1 - 3 Months

    • E

      Emory University

      Consulting Tools and Tips

      Skills you'll gain: Management Consulting, Business Consulting, Benchmarking, Microsoft Excel, Business Research, Analysis, Market Research, Competitive Analysis, Market Analysis, Data Modeling, Supply Chain, Interviewing Skills, Trend Analysis, Business Strategy

      4.9
      Rating, 4.9 out of 5 stars
      ·
      296 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Michigan

      Financial Technology (Fintech) Innovations

      Skills you'll gain: Payment Systems, Payment Processing, FinTech, Blockchain, Mobile Banking, Fundraising and Crowdsourcing, Credit/Debit Card Processing, Emerging Technologies, Investment Management, Wealth Management, Payment Processing and Collection, Asset Management, Point of Sale, Fundraising, Banking, Capital Markets, Consumer Lending, Financial Trading, Market Dynamics, Digital Assets

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.7K reviews

      Beginner · Specialization · 3 - 6 Months

    • T

      Tableau Learning Partner

      Tableau Business Intelligence Analyst

      Skills you'll gain: Data Storytelling, Exploratory Data Analysis, Requirements Elicitation, Ad Hoc Reporting, Data Governance, Data Ethics, Tableau Software, Business Analysis, Data Literacy, Data Visualization Software, Data Warehousing, Business Metrics, Dashboard, Statistical Visualization, Extract, Transform, Load, Data Analysis, Spatial Data Analysis, Data Quality, Data Presentation, Interactive Data Visualization

      4.7
      Rating, 4.7 out of 5 stars
      ·
      944 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • U

      University of Illinois Urbana-Champaign

      Microeconomics Principles

      Skills you'll gain: Supply And Demand, Economics, Market Dynamics, Business Economics, Policy Analysis, Business, Behavioral Economics, Public Policies, Business Operations, Price Negotiation, Socioeconomics, Consumer Behaviour, Economics, Policy, and Social Studies, Business Strategy, Market Research, Competitive Analysis, Resource Allocation, Revenue Management, Decision Making, Market Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.2K reviews

      Beginner · Specialization · 1 - 3 Months

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…444546…684

    In summary, here are 10 of our most popular brand management courses

    • Channel Management and Retailing : IE Business School
    • Analytics in Healthcare Management and Administration: Northeastern University
    • Business Operations Support in Google Sheets: Coursera Project Network
    • Agile Meets Design Thinking: University of Virginia
    • Microsoft 365 Copilot for Leaders: Vanderbilt University
    • Inspired Leadership: Case Western Reserve University
    • Drug Discovery : University of California San Diego
    • Everyday Excel, Part 1: University of Colorado Boulder
    • Consulting Tools and Tips: Emory University
    • Financial Technology (Fintech) Innovations: University of Michigan

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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