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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • U

      University of Toronto

      Communication Strategies for a Virtual Age

      Skills you'll gain: Meeting Facilitation, Presentations, Persuasive Communication, Communication, Collaboration, Team Building, Interpersonal Communications, Business Communication, Virtual Teams, Public Speaking, Non-Verbal Communication, Telecommuting

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.3K reviews

      Beginner · Course · 1 - 4 Weeks

    • B

      Berklee

      Music Business

      Skills you'll gain: Entrepreneurship, Contract Negotiation, Intellectual Property, Music, Lawsuits, Team Building, Design Thinking, Music History, Creativity, Ideation, Innovation, Creative Problem-Solving, Creative Thinking, Product Development, Legal Proceedings, Law, Regulation, and Compliance, Musical Composition, Revenue Management, Revenue Recognition, Regulation and Legal Compliance

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      U

      Universidad Nacional Autónoma de México

      Introducción a Data Science: Programación Estadística con R

      Skills you'll gain: R Programming, Statistical Programming, Ggplot2, Data Manipulation, Simulations, Statistical Software, Data Science, Data Visualization, Graphing, Programming Principles, Data Import/Export, Scripting, Data Structures, Software Installation, Package and Software Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      8.5K reviews

      Beginner · Course · 1 - 3 Months

    • C

      Case Western Reserve University

      Inspired Leadership

      Skills you'll gain: Employee Coaching, Coaching, Negotiation, Emotional Intelligence, Empathy, Leadership Development, Compassion, Leadership, Organizational Change, Organizational Development, Organizational Leadership, Empowerment, Culture Transformation, Strategic Leadership, People Development, Active Listening, Personal Development, Drive Engagement, Professional Development, Leadership and Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.6K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free
      Free
      S

      Stanford University

      Understanding Einstein: The Special Theory of Relativity

      Skills you'll gain: Physics, Timelines, Verification And Validation, Scientific Methods, Research, Mechanics, Mathematical Modeling, Systems Of Measurement

      4.9
      Rating, 4.9 out of 5 stars
      ·
      3.1K reviews

      Beginner · Course · 1 - 3 Months

    • U

      Universidade de São Paulo

      Marketing Digital

      Skills you'll gain: Search Engine Marketing, Digital Marketing, Email Marketing, Google Ads, Marketing Strategies, Search Engine Optimization, Google Analytics, Online Advertising, A/B Testing, Pay Per Click Advertising, Advertising Campaigns, Web Analytics, Digital Advertising, Facebook, Campaign Management, Marketing Analytics, Return On Investment, Performance Measurement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.3K reviews

      Beginner · Course · 1 - 3 Months

    • M

      Meta

      Programming with JavaScript

      Skills you'll gain: Jest (JavaScript Testing Framework), Web Development Tools, Javascript, Unit Testing, Web Applications, Programming Principles, Object Oriented Programming (OOP), Scripting Languages, Event-Driven Programming, Node.JS, Scripting, JSON, Computer Programming, Test Case, Data Structures, Debugging, Package and Software Management, Program Development, Development Environment, Functional Design

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4.7K reviews

      Beginner · Course · 1 - 3 Months

    • I

      IE Business School

      Channel Management and Retailing

      Skills you'll gain: Marketing Channel, Merchandising, Conflict Management, Market Opportunities, Retail Sales, E-Commerce, Market Dynamics, Vendor Relationship Management, Growth Strategies, Cross-Channel Marketing, Supply Chain Planning, Promotional Strategies, Company, Product, and Service Knowledge, Strategic Partnership, Consumer Behaviour, Customer experience strategy (CX)

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.1K reviews

      Beginner · Course · 1 - 4 Weeks

    • V

      Vanderbilt University

      Microsoft 365 Copilot for Leaders

      Skills you'll gain: Prompt Engineering, Microsoft Copilot, ChatGPT, Ideation, Verification And Validation, Data Validation, Succession Planning, Microsoft 365, Target Audience, Business Writing, Generative AI, Microsoft Teams, Leadership, Meeting Facilitation, Organizational Leadership, Productivity Software, Complex Problem Solving, Strategic Communication, Business Leadership, Proposal Writing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.1K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: New
      New
      P

      Packt

      Certified Associate in Project Management (CAPM)

      Skills you'll gain: Stakeholder Engagement, Product Roadmaps, Project Management Institute (PMI) Methodology, Project Management, Quality Management, Agile Methodology, Requirements Elicitation, Agile Project Management, Requirements Analysis, Business Analysis, Project Management Life Cycle, Project Risk Management, People Management, Work Breakdown Structure, Project Planning, User Requirements Documents, Team Building, Business Requirements, Product Management, Business Ethics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      10 reviews

      Intermediate · Specialization · 1 - 3 Months

    • M

      Macquarie University

      Adapting: Career Development

      Skills you'll gain: Stress Management, Resilience, Personal Development, Time Management, Intercultural Competence, Cultural Diversity, Productivity, Professional Development, Cultural Sensitivity, Adaptability, Self-Awareness, Business Ethics, Business Writing, Leadership Development, Cognitive flexibility, Diversity Awareness, Diversity and Inclusion, Lifelong Learning, Communication, Proactivity

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.7K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Pennsylvania

      Accounting Analytics

      Skills you'll gain: Financial Data, Financial Analysis, Financial Statement Analysis, Financial Forecasting, Business Analytics, Predictive Analytics, Analytics, Forecasting, Financial Statements, Accounting, Business Metrics, Performance Analysis, Anomaly Detection, Return On Investment, Key Performance Indicators (KPIs), Business Strategy

      4.5
      Rating, 4.5 out of 5 stars
      ·
      3K reviews

      Mixed · Course · 1 - 4 Weeks

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…434445…684

    In summary, here are 10 of our most popular brand management courses

    • Communication Strategies for a Virtual Age: University of Toronto
    • Music Business: Berklee
    • Introducción a Data Science: Programación Estadística con R: Universidad Nacional Autónoma de México
    • Inspired Leadership: Case Western Reserve University
    • Understanding Einstein: The Special Theory of Relativity: Stanford University
    • Marketing Digital: Universidade de São Paulo
    • Programming with JavaScript: Meta
    • Channel Management and Retailing : IE Business School
    • Microsoft 365 Copilot for Leaders: Vanderbilt University
    • Certified Associate in Project Management (CAPM): Packt

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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