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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • U

      University of Pennsylvania

      Entrepreneurship 1: Developing the Opportunity

      Skills you'll gain: Entrepreneurship, Market Opportunities, Product Development, Ideation, Target Market, New Product Development, Competitive Analysis, Innovation, Business Planning, Strategic Thinking, Business Analysis, Analysis, Business Development, Needs Assessment, Customer Insights, Technology Strategies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.3K reviews

      Mixed · Course · 1 - 3 Months

    • M

      Meta

      Meta Marketing Science Certification Prep

      Skills you'll gain: Marketing Analytics, Bayesian Statistics, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, A/B Testing, Target Audience, Marketing Strategies, Marketing Planning, Statistical Inference, Sampling (Statistics), Data Collection, Data Modeling, Statistics, Advertising Campaigns, Campaign Management, Marketing, Analytics, Google Analytics, Data Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.7K reviews

      Intermediate · Specialization · 3 - 6 Months

    • G

      Google

      Google Marketing Digital e E-Commerce

      Skills you'll gain: Email Marketing, Paid media, Target Audience, Data Storytelling, Social Media Marketing, Social Media Strategy, Content Creation, Search Engine Optimization, Marketing Budgets, Order Fulfillment, Media Planning, Search Engine Marketing, Google Ads, Social Media Management, Social Media Campaigns, Customer Retention, Customer Relationship Management, Online Advertising, Customer experience strategy (CX), Campaign Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.5K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • U

      University of Colorado Boulder

      Everyday Excel

      Skills you'll gain: Data Import/Export, Microsoft Excel, Regression Analysis, Data Validation, Data Visualization, Depreciation, Data Management, Excel Macros, Excel Formulas, Statistical Modeling, Financial Analysis, Cash Flows, Predictive Modeling, Financial Modeling, Analysis, Microsoft Word, Business Mathematics, Mathematical Modeling, Complex Problem Solving, Financial Forecasting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.9K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of California, Davis

      Fundamentals of GIS

      Skills you'll gain: ArcGIS, GIS Software, Spatial Data Analysis, Data Sharing, Spatial Analysis, Geographic Information Systems, Geospatial Mapping, Metadata Management, Data Quality, Data Mapping, File Management, Data Presentation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.8K reviews

      Beginner · Course · 1 - 4 Weeks

    • K

      Kotter

      The Science of Change

      Skills you'll gain: Organizational Change, Change Management, Culture Transformation, Business Transformation, Organizational Development, Organizational Leadership, Business Leadership, Organizational Structure, Leadership and Management, Organizational Effectiveness, Overcoming Obstacles, Organizational Strategy, Systems Thinking, Strategic Leadership, People Management, Industrial and Organizational Psychology, Innovation, Leadership, Goal Setting, Drive Engagement

      4.6
      Rating, 4.6 out of 5 stars
      ·
      35 reviews

      Beginner · Specialization · 1 - 3 Months

    • I

      IE Business School

      Implementación del Marketing Mix

      Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Product Lifecycle Management, Customer experience strategy (CX), Advertising, Brand Strategy, Brand Management, Brand Loyalty, Branding, Revenue Management, Retail Management, Marketing Channel, Strategic Marketing, Marketing Psychology, Market Dynamics, Marketing Management, Peer Review, Presentations, Supply Chain Planning, Retail Sales

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.8K reviews

      Beginner · Specialization · 3 - 6 Months

    • S

      SkillUp EdTech

      Certified Project Manager

      Skills you'll gain: Stakeholder Engagement, Project Management Life Cycle, Resource Management, Risk Management, Earned Value Management, Stakeholder Management, Project Risk Management, Team Motivation, Project Schedules, Resource Planning, Project Management Institute (PMI) Methodology, Stakeholder Communications, Project Management, Negotiation, Project Planning, Resource Allocation, Leadership and Management, Leadership, Scheduling, Cost Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      724 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      M

      MedCerts

      Medical Office Procedures and Administration Fundamentals

      Skills you'll gain: Medical Privacy, Medical Records, Healthcare Ethics, Medical Office Procedures, Conflict Management, Health Information Management and Medical Records, Health Information Management, Electronic Medical Record, Patient Registration, Patient Coordination, Cultural Responsiveness, Medical History Documentation, Practice Management Software, Patient Education And Counseling, Care Coordination, Cultural Diversity, Cultural Sensitivity, Professionalism, Health Informatics, Professional Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      751 reviews

      Beginner · Specialization · 1 - 3 Months

    • U

      University of Illinois Urbana-Champaign

      Innovation: From Creativity to Entrepreneurship

      Skills you'll gain: Strategic Decision-Making, Innovation, Creativity, Team Management, Creative Thinking, Value Propositions, Entrepreneurship, Creative Problem-Solving, Technology Strategies, Ideation, Presentations, Business Modeling, Go To Market Strategy, Business Planning, Collaboration, New Business Development, Open Mindset, New Product Development, Market Opportunities, Organizational Strategy

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • B

      Berklee

      Music Production

      Skills you'll gain: Music, Musical Composition, Post-Production, Peer Review, Media Production, Active Listening, Music Performance, Constructive Feedback, Performing Arts, Editing, Instrumental Music, Music Theory, Timelines, Creativity, File Management, Self-Awareness

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      Universidad Nacional Autónoma de México

      Habilidades Gerenciales

      Skills you'll gain: Delegation Skills, Supervision, Organizational Skills, Management Training And Development, Creative Thinking, Organizational Strategy, Cognitive flexibility, People Management, Creative Problem-Solving, Team Leadership, Leadership, Business Planning, Brainstorming, Problem Solving, Quality Management, Time Management, Team Management, Office Management, Team Building, Leadership and Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.3K reviews

      Beginner · Specialization · 3 - 6 Months

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…424344…684

    In summary, here are 10 of our most popular brand management courses

    • Entrepreneurship 1: Developing the Opportunity: University of Pennsylvania
    • Meta Marketing Science Certification Prep: Meta
    • Google Marketing Digital e E-Commerce: Google
    • Everyday Excel: University of Colorado Boulder
    • Fundamentals of GIS: University of California, Davis
    • The Science of Change: Kotter
    • Implementación del Marketing Mix: IE Business School
    • Certified Project Manager: SkillUp EdTech
    • Medical Office Procedures and Administration Fundamentals: MedCerts
    • Innovation: From Creativity to Entrepreneurship: University of Illinois Urbana-Champaign

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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