Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: A/B Testing, Sampling (Statistics), Statistical Inference, Estimation, Statistical Analysis, Analytics, Probability & Statistics, Data Analysis, Correlation Analysis, Descriptive Statistics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Cloud Computing Architecture, Amazon Elastic Compute Cloud, Data Visualization Software, Cloud Storage, Dashboard, Scalability, Data Strategy, Data Integration, Real Time Data, Data Storage
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Facebook, System Configuration
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Gemini, Artificial Intelligence and Machine Learning (AI/ML), Customer Insights, Applied Machine Learning, Customer Analysis, Generative AI, Data Integration, Predictive Analytics, Customer Data Management, Time Series Analysis and Forecasting, Marketing Strategies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Apache Mahout, NoSQL, Big Data, Databases, Real Time Data, Scalability, Distributed Computing, Data Persistence, Database Architecture and Administration, Model Evaluation, Data Integrity, Unstructured Data, Machine Learning Algorithms, Classification Algorithms
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Looker (Software), Business Intelligence, Data Analysis Expressions (DAX), Dashboard, Ad Hoc Analysis, SQL, Data Analysis, Google Cloud Platform
Intermediate · Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Google Gemini, Generative AI, Google Cloud Platform, SQL, Artificial Intelligence and Machine Learning (AI/ML), Big Data, Predictive Modeling, Customer Relationship Management
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Marketing Budgets, Budget Management, Advertising, Paid media, Social Media Content, Social Media Campaigns, Social Media, Content Performance Analysis, Customer Insights, Business Strategy, User Research, Business Analysis
Intermediate · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Looker (Software), Data-Driven Decision-Making, Data Visualization Software, Dashboard, Data Analysis, Analytics, Google Cloud Platform, Big Data, SQL, Business Analytics, Cloud Storage, Query Languages, Data Warehousing, Relational Databases
Beginner · Course · 1 - 3 Months

Skills you'll gain: Model Evaluation, Model Deployment, Data Preprocessing, Performance Tuning
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data Security
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Looker (Software), Data-Driven Decision-Making, Data Analysis, Data Transformation, Google Cloud Platform, Analytics, Big Data, Data Visualization Software, Business Intelligence, Data Warehousing, Cloud Storage, SQL, Data Storage, Solution Architecture
Beginner · Course · 1 - 3 Months