• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Pearson

    Data Science Fundamentals Part 2: Unit 2

    Skills you'll gain: A/B Testing, Sampling (Statistics), Statistical Inference, Estimation, Statistical Analysis, Analytics, Probability & Statistics, Data Analysis, Correlation Analysis, Descriptive Statistics

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Orchestrating Data Pipelines and Advanced Data Strategies

    Skills you'll gain: Cloud Computing Architecture, Amazon Elastic Compute Cloud, Data Visualization Software, Cloud Storage, Dashboard, Scalability, Data Strategy, Data Integration, Real Time Data, Data Storage

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Как создавать группу в Facebook

    Skills you'll gain: Facebook, System Configuration

    Beginner · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Gemini for Data Scientists and Analysts - 한국어

    Skills you'll gain: Gemini, Artificial Intelligence and Machine Learning (AI/ML), Customer Insights, Applied Machine Learning, Customer Analysis, Generative AI, Data Integration, Predictive Analytics, Customer Data Management, Time Series Analysis and Forecasting, Marketing Strategies

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    NoSQL Databases: Analyze & Implement Scalable Systems

    Skills you'll gain: Apache Mahout, NoSQL, Big Data, Databases, Real Time Data, Scalability, Distributed Computing, Data Persistence, Database Architecture and Administration, Model Evaluation, Data Integrity, Unstructured Data, Machine Learning Algorithms, Classification Algorithms

    Mixed · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Answering Complex Questions Using Native Derived Tables with LookML

    Skills you'll gain: Looker (Software), Business Intelligence, Data Analysis Expressions (DAX), Dashboard, Ad Hoc Analysis, SQL, Data Analysis, Google Cloud Platform

    Intermediate · Project · Less Than 2 Hours

  • G

    Google Cloud

    Work with Gemini Models in BigQuery - Deutsch

    Skills you'll gain: Google Gemini, Generative AI, Google Cloud Platform, SQL, Artificial Intelligence and Machine Learning (AI/ML), Big Data, Predictive Modeling, Customer Relationship Management

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Richte dein Budget und deine Werbung auf Facebook ein

    Skills you'll gain: Facebook, Marketing Budgets, Budget Management, Advertising, Paid media, Social Media Content, Social Media Campaigns, Social Media, Content Performance Analysis, Customer Insights, Business Strategy, User Research, Business Analysis

    Intermediate · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Pengantar Analisis Data di Google Cloud

    Skills you'll gain: Looker (Software), Data-Driven Decision-Making, Data Visualization Software, Dashboard, Data Analysis, Analytics, Google Cloud Platform, Big Data, SQL, Business Analytics, Cloud Storage, Query Languages, Data Warehousing, Relational Databases

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Building, Evaluating, and Operationalizing ML Models

    Skills you'll gain: Model Evaluation, Model Deployment, Data Preprocessing, Performance Tuning

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Boltnew AI - From Code to App

    Skills you'll gain: Data Security

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Introdução à análise de dados no Google Cloud

    Skills you'll gain: Looker (Software), Data-Driven Decision-Making, Data Analysis, Data Transformation, Google Cloud Platform, Analytics, Big Data, Data Visualization Software, Business Intelligence, Data Warehousing, Cloud Storage, SQL, Data Storage, Solution Architecture

    Beginner · Course · 1 - 3 Months

Searches related to marketing analytics

marketing analytics foundation
marketing analytics with meta
marketing analytics: data predictions and dashboards
marketing analytics: know your customers
marketing analytics specialization
marketing analytics free
marketing analytics – university of virginia
marketing analytics wharton
1…414415416…424

In summary, here are 10 of our most popular marketing analytics courses

  • Data Science Fundamentals Part 2: Unit 2: Pearson
  • Orchestrating Data Pipelines and Advanced Data Strategies: Packt
  • Как создавать группу в Facebook: Coursera
  • Gemini for Data Scientists and Analysts - 한국어: Google Cloud
  • NoSQL Databases: Analyze & Implement Scalable Systems: EDUCBA
  • Answering Complex Questions Using Native Derived Tables with LookML: Google Cloud
  • Work with Gemini Models in BigQuery - Deutsch: Google Cloud
  • Richte dein Budget und deine Werbung auf Facebook ein: Coursera
  • Pengantar Analisis Data di Google Cloud: Google Cloud
  • Building, Evaluating, and Operationalizing ML Models: Packt

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok