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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • C

      California Institute of the Arts

      UX Design Fundamentals

      Skills you'll gain: User Experience Design, User Interface (UI) Design, User Centered Design, Interaction Design, Prototyping, Wireframing, User Research, Human Computer Interaction, User Flows, Mockups, Information Architecture, Ideation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.2K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      Universidade de São Paulo

      Criação de Startups: Como desenvolver negócios inovadores

      Skills you'll gain: Market Analysis, Entrepreneurship, Market Opportunities, User Feedback, Business Modeling, User Research, New Product Development, Product Development, Digital Marketing, Innovation, Business Development, Business Strategies, User Experience, Process Validation, Growth Strategies, Business Operations, Investments, Presentations

      4.8
      Rating, 4.8 out of 5 stars
      ·
      614 reviews

      Beginner · Course · 1 - 3 Months

    • Q

      Queen Mary University of London

      Market Research

      Skills you'll gain: Qualitative Research, Proposal Development, Market Research, Research Reports, Data Collection, Research Design, Research Methodologies, Data Analysis, Statistical Hypothesis Testing, Survey Creation, Statistical Analysis, Surveys, Correlation Analysis, Quantitative Research, Research, Science and Research, Market Analysis, Focus Group, Regression Analysis, Content Performance Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      435 reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Illinois Urbana-Champaign

      Financial Analysis - Skills for Success

      Skills you'll gain: Financial Statements, Financial Statement Analysis, Financial Forecasting, Financial Accounting, Variance Analysis, Financial Analysis, Income Statement, Balance Sheet, Performance Measurement, Management Accounting, Return On Investment, Revenue Forecasting, Cash Flow Forecasting, Financial Management, Cost Management, Financial Data, Budgeting, Finance, Accounting, Business Valuation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      413 reviews

      Beginner · Specialization · 1 - 3 Months

    • T

      Tecnológico de Monterrey

      Introducción a las redes sociales. Sus objetivos y métricas.

      Skills you'll gain: Social Media, Social Media Strategy, Social Media Management, Social Media Content, Social Media Campaigns, Digital Media Strategy, Marketing, Global Marketing, Content Performance Analysis, Customer Engagement, Consumer Behaviour

      4.4
      Rating, 4.4 out of 5 stars
      ·
      2.6K reviews

      Beginner · Course · 1 - 3 Months

    • I

      Interactive Brokers

      Practical Guide to Trading

      Skills you'll gain: Derivatives, Equities, Futures Exchange, Risk Analysis, Financial Trading, International Finance, Investments, Securities Trading, Financial Market, Risk Management, Financial Statement Analysis, Financial Analysis, Market Analysis, Analysis, Capital Markets, Tax, Balance Sheet, Financial Regulations, Market Data, Technical Analysis

      4.4
      Rating, 4.4 out of 5 stars
      ·
      751 reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Toronto

      Plant Bioinformatic Methods

      Skills you'll gain: Bioinformatics, Network Analysis, Research Reports, Molecular Biology, Molecular, Cellular, and Microbiology, Biology, Analysis, Data Analysis, Data Synthesis, Big Data, Statistical Methods, Data Visualization Software, Data Analysis Software, Data Mining, Experimentation, Scientific Visualization, Life Sciences, Interactive Data Visualization, Statistical Analysis, Databases

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • G

      Google Cloud

      Creating Business Value with Data and Looker

      Skills you'll gain: Looker (Software), Dashboard, Data Governance, Digital Transformation, Real Time Data, Google Cloud Platform, Data Modeling, Data Management, Data Warehousing, Data Visualization Software, Data Analysis, Data Sharing, Big Data, Cloud Storage, Analytics, Business Intelligence, Data Presentation, Data Processing, Database Design, Performance Tuning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.3K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Build a Full Website using WordPress

      Skills you'll gain: WordPress, Content Management Systems, Web Content, Web Design and Development, Web Design, Blogs, Content Development and Management, Social Media

      4.4
      Rating, 4.4 out of 5 stars
      ·
      4.2K reviews

      Advanced · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      U

      University of Pennsylvania

      Microeconomics: The Power of Markets

      Skills you'll gain: Supply And Demand, Economics, Market Dynamics, Market Analysis, Resource Allocation, Policy Analysis, Tax, Consumer Behaviour, Decision Making

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.6K reviews

      Mixed · Course · 1 - 3 Months

    • I

      IESE Business School

      Marketing estratégico: claves para competir con éxito

      Skills you'll gain: Strategic Marketing, Product Marketing, Marketing, Marketing Strategy and Techniques, Value Propositions, Target Market, Promotional Strategies, Branding, Market Analysis, Marketing Channel, Customer experience strategy (CX), Product Development, Market Dynamics, Customer Insights, Brand Awareness, Consumer Behaviour

      4.8
      Rating, 4.8 out of 5 stars
      ·
      682 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of California San Diego

      Drug Commercialization

      Skills you'll gain: Commercialization, Pharmacotherapy, Pharmacology, Intellectual Property, Clinical Trials, Portfolio Management, Strategic Partnership, Regulatory Affairs, Product Marketing, Go To Market Strategy, Business Strategy, Marketing Strategies, Market Dynamics, Business Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.3K reviews

      Beginner · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • UX Design Fundamentals: California Institute of the Arts
    • Criação de Startups: Como desenvolver negócios inovadores: Universidade de São Paulo
    • Market Research: Queen Mary University of London
    • Financial Analysis - Skills for Success: University of Illinois Urbana-Champaign
    • Introducción a las redes sociales. Sus objetivos y métricas. : Tecnológico de Monterrey
    • Practical Guide to Trading: Interactive Brokers
    • Plant Bioinformatic Methods: University of Toronto
    • Creating Business Value with Data and Looker: Google Cloud
    • Build a Full Website using WordPress: Coursera Project Network
    • Microeconomics: The Power of Markets: University of Pennsylvania

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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