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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • G

      Google Cloud

      From Data to Insights with Google Cloud

      Skills you'll gain: Looker (Software), Dashboard, SQL, Data Transformation, Big Data, Google Cloud Platform, Applied Machine Learning, Data Cleansing, Machine Learning, Cloud Infrastructure, Data Import/Export, Artificial Intelligence and Machine Learning (AI/ML), Data Analysis, Data Access, Data Warehousing, Supervised Learning, Database Architecture and Administration, Data Visualization Software, Predictive Modeling, Deep Learning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      4.7K reviews

      Beginner · Specialization · 3 - 6 Months

    • S

      Salesforce

      Salesforce Sales Operations

      Skills you'll gain: Sales Pipelines, Sales Process, Sales Operations, Customer Success Management, Order Management, Sales Management, Salesforce, Dashboard, Sales, Sales Development, Customer Relationship Management (CRM) Software, Lead Generation, Request For Quotation (RFQ), Sales Support, Sales Enablement, Customer Relationship Management, Product Knowledge, B2B Sales, Campaign Management, Data Visualization

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.9K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • M

      Microsoft

      Work Smarter with Microsoft Excel

      Skills you'll gain: Microsoft Excel, Excel Formulas, Data Visualization, Spreadsheet Software, Microsoft 365, Productivity Software, Data Import/Export, Data Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.8K reviews

      Beginner · Course · 1 - 3 Months

    • U

      University at Buffalo

      Digital Manufacturing & Design Technology

      Skills you'll gain: Model Based Systems Engineering, Systems Engineering, Product Lifecycle Management, Intrusion Detection and Prevention, Security Controls, Performance Measurement, Control Systems, Continuous Monitoring, Anomaly Detection, Machine Controls, Incident Response, Digital Transformation, Vulnerability Assessments, Process Analysis, Data Sharing, Manufacturing Processes, Manufacturing Operations, Product Design, Manufacturing and Production, Constructive Feedback

      4.6
      Rating, 4.6 out of 5 stars
      ·
      6.9K reviews

      Beginner · Specialization · 3 - 6 Months

    • I

      IBM

      NoSQL, Big Data, and Spark Foundations

      Skills you'll gain: NoSQL, Apache Hadoop, Apache Spark, MongoDB, PySpark, Apache Hive, Databases, Apache Cassandra, Big Data, Machine Learning, Generative AI, IBM Cloud, Applied Machine Learning, Kubernetes, Supervised Learning, Distributed Computing, Docker (Software), Database Management, Data Pipelines, Scalability

      4.5
      Rating, 4.5 out of 5 stars
      ·
      756 reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of California San Diego

      Introduction to Discrete Mathematics for Computer Science

      Skills you'll gain: Graph Theory, Logical Reasoning, Combinatorics, Computational Logic, Deductive Reasoning, Cryptography, Probability, Key Management, Computational Thinking, Encryption, Network Analysis, Public Key Cryptography Standards (PKCS), Algorithms, Theoretical Computer Science, Python Programming, Data Structures, Cybersecurity, Arithmetic, Computer Programming, Mathematical Modeling

      4.5
      Rating, 4.5 out of 5 stars
      ·
      3.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • S

      Starweaver

      Customer Relationship Management

      Skills you'll gain: Customer Relationship Management, Loyalty Programs, Customer experience strategy (CX), Customer Data Management, Customer Insights, Customer Engagement, Customer Service, Customer Retention, Customer experience improvement, Personalized Service, Marketing Strategies, Data-Driven Decision-Making, Technology Strategies, Business Technologies, Automation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      205 reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      IBM

      Introduction to Software Engineering

      Skills you'll gain: Software Development Life Cycle, Development Environment, Software Engineering, Software Development Tools, Software Development Methodologies, Software Architecture, Software Design, Programming Principles, Unified Modeling Language, Agile Methodology, Software Development, Scrum (Software Development), Application Development, Back-End Web Development, Front-End Web Development, Computer Programming, Python Programming, Git (Version Control System)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.2K reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Illinois Urbana-Champaign

      Introduction to Sustainability

      Skills you'll gain: Environmental Policy, Environment, Water Resources, Demography, Energy and Utilities, Environmental Science, Environmental Resource Management, Socioeconomics, Policy Analysis, Natural Resource Management, Systems Thinking, Social Sciences, Trend Analysis, Economics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.6K reviews

      Mixed · Course · 1 - 3 Months

    • M

      Microsoft

      Work Smarter with Microsoft Word

      Skills you'll gain: Microsoft Word, Microsoft 365, Productivity Software, Proofreading, Document Management, Technical Documentation, Microsoft Windows, Presentations, Writing, Editing, Data Entry, Data Visualization, Grammar

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2K reviews

      Beginner · Course · 1 - 3 Months

    • I

      IBM

      Introduction to Data Engineering

      Skills you'll gain: Data Store, Extract, Transform, Load, Data Architecture, Data Pipelines, Big Data, Data Warehousing, Data Governance, Apache Hadoop, Relational Databases, Apache Spark, Data Lakes, Databases, SQL, NoSQL, Data Security

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.2K reviews

      Beginner · Course · 1 - 4 Weeks

    • A

      Arizona State University

      Business English

      Skills you'll gain: Meeting Facilitation, Sales Presentations, Brainstorming, Purchasing, Business Writing, English Language, Business Communication, Marketing Materials, Business Planning, Negotiation, Selling Techniques, Management Reporting, Marketing Communications, Business Correspondence, Marketing Planning, Active Listening, Advertising, Business Marketing, Telephone Skills, Promotional Strategies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.4K reviews

      Intermediate · Specialization · 3 - 6 Months

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…414243…684

    In summary, here are 10 of our most popular brand management courses

    • From Data to Insights with Google Cloud: Google Cloud
    • Salesforce Sales Operations: Salesforce
    • Work Smarter with Microsoft Excel: Microsoft
    • Digital Manufacturing & Design Technology: University at Buffalo
    • NoSQL, Big Data, and Spark Foundations: IBM
    • Introduction to Discrete Mathematics for Computer Science: University of California San Diego
    • Customer Relationship Management: Starweaver
    • Introduction to Software Engineering: IBM
    • Introduction to Sustainability: University of Illinois Urbana-Champaign
    • Work Smarter with Microsoft Word: Microsoft

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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