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    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

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    Explore the Marketing Strategy Course Catalog

    • Status: AI skills
      AI skills
      M

      Microsoft

      Microsoft UX Design

      Skills you'll gain: Storyboarding, User Research, Information Architecture, User Experience Design, Design Thinking, Prototyping, Usability Testing, User Experience, Persona (User Experience), Wireframing, Design Research, User Interface and User Experience (UI/UX) Design, Interaction Design, Web Content Accessibility Guidelines, Human Centered Design, Figma (Design Software), Usability, User Interface (UI) Design, User Centered Design, Design

      4.6
      Rating, 4.6 out of 5 stars
      ·
      372 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • R

      Rice University

      Organizational Leadership in Diversity, Equity & Inclusion

      Skills you'll gain: Diversity Equity and Inclusion Initiatives, Diversity Programs, Diversity and Inclusion, Diversity Awareness, Intercultural Competence, Diversity Training, Human Resource Strategy, Employee Retention, Demography, Benchmarking, Social Justice, Cultural Diversity, Human Resources, Recruitment Strategies, Peer Review, Organizational Development, Workforce Development, Organizational Effectiveness, Program Evaluation, Organizational Change

      4.8
      Rating, 4.8 out of 5 stars
      ·
      314 reviews

      Intermediate · Specialization · 3 - 6 Months

    • G

      Google

      Marketing digital e e-commerce do Google

      Skills you'll gain: Data Storytelling, Email Marketing, Google Ads, Digital Advertising, Social Media Marketing, Search Engine Optimization, Google Analytics, Customer Retention, Digital Marketing, Marketing Budgets, Loyalty Programs, Order Fulfillment, Search Engine Marketing, Web Analytics, Marketing Analytics, Media Planning, Content Creation, A/B Testing, Online Advertising, Copywriting

      4.9
      Rating, 4.9 out of 5 stars
      ·
      309 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • C

      Columbia University

      Construction Finance

      Skills you'll gain: Project Finance, Construction Management, Real Estate, Cash Flows, Financial Modeling, Risk Management, Finance, Project Management, Lean Methodologies, Financial Analysis, Capital Budgeting, Commercial Real Estate, Business Mathematics, Strategic Partnership, Return On Investment

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.1K reviews

      Beginner · Course · 1 - 3 Months

    • L

      Lund University

      European Business Law

      Skills you'll gain: Intellectual Property, Legal Writing, Labor Law, Arbitration, Environmental Laws, Case Law, Legal Research, Tax Laws, Regulation and Legal Compliance, Law, Regulation, and Compliance, Commercial Laws, Legal Strategy, Business, International Relations, Compliance Management, Business Strategy, European History, Competitive Analysis, Regulatory Compliance, Business Economics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.8K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      D

      Digital Marketing Institute

      An Introduction to Digital Marketing and Digital Strategy

      Skills you'll gain: Marketing Budgets, Customer experience strategy (CX), Cross-Channel Marketing, Digital Media Strategy, Digital Marketing, Digital Transformation, Marketing Planning, Marketing Effectiveness, Marketing Strategy and Techniques, Marketing Channel, Customer Insights, Return On Investment, Agile Methodology, Consumer Behaviour, Key Performance Indicators (KPIs), Social Media

      Beginner · Course · 1 - 4 Weeks

    • H

      HRCI

      Compliance and Risk Management

      Skills you'll gain: Occupational Safety And Health, Business Continuity Planning, Risk Management, Business Risk Management, Human Resources, Compliance Management, Regulatory Compliance, Operational Risk, Safety Training, Human Resource Strategy, Legal Risk, Labor Law, Human Resource Policies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      268 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Pennsylvania

      Managing Social and Human Capital

      Skills you'll gain: Human Capital, People Management, Human Resource Strategy, Leadership and Management, Decision Making, Organizational Structure, Organizational Effectiveness, Organizational Change, Organizational Leadership, Employee Performance Management, Team Motivation, Compensation and Benefits, Job Analysis, Talent Recruitment, Constructive Feedback

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.6K reviews

      Beginner · Course · 1 - 4 Weeks

    • H

      HubSpot Academy

      Sales Training: Building Your Sales Career

      Skills you'll gain: Inside Sales, Sales Training, Consultative Selling, General Sales Practices, Sales Strategy, Sales Process, Customer Relationship Building, Prospecting and Qualification, Customer Analysis, Needs Assessment

      4.7
      Rating, 4.7 out of 5 stars
      ·
      644 reviews

      Beginner · Course · 1 - 4 Weeks

    • S

      Salesforce

      Salesforce Sales Development Representative

      Skills you'll gain: Overcoming Objections, Prospecting and Qualification, Customer Relationship Management, Lead Generation, Sales Development, Time Management, Business Writing, Salesforce, Writing, Sales Prospecting, Cold Calling, Growth Mindedness, Verbal Communication Skills, Cultural Diversity, Sales Enablement, Empathy, Emotional Intelligence, Professional Development, Interviewing Skills, Communication

      Build toward a degree

      4.4
      Rating, 4.4 out of 5 stars
      ·
      549 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free
      Free
      D

      Duke University

      Advertising and Society

      Skills you'll gain: Advertising, Media and Communications, Digital Advertising, Marketing, Culture, Art History, Creativity, Consumer Behaviour, Business Ethics, Diversity and Inclusion

      4.8
      Rating, 4.8 out of 5 stars
      ·
      958 reviews

      Mixed · Course · 1 - 3 Months

    • M

      Microsoft

      Project Management Fundamentals

      Skills you'll gain: Stakeholder Management, Project Management Institute (PMI) Methodology, Project Management, Stakeholder Communications, Project Management Office (PMO), Project Management Life Cycle, Project Closure, Project Implementation, Project Planning, Risk Management, Leadership

      4.7
      Rating, 4.7 out of 5 stars
      ·
      331 reviews

      Beginner · Course · 1 - 4 Weeks

    Marketing Strategy learners also search

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    1…404142…284

    In summary, here are 10 of our most popular marketing strategy courses

    • Microsoft UX Design: Microsoft
    • Organizational Leadership in Diversity, Equity & Inclusion: Rice University
    • Marketing digital e e-commerce do Google: Google
    • Construction Finance: Columbia University
    • European Business Law: Lund University
    • An Introduction to Digital Marketing and Digital Strategy: Digital Marketing Institute
    • Compliance and Risk Management: HRCI
    • Managing Social and Human Capital: University of Pennsylvania
    • Sales Training: Building Your Sales Career: HubSpot Academy
    • Salesforce Sales Development Representative: Salesforce

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Strategy

    Marketing strategy is the overarching plan of a company to sell its products or services and enhance the perception of its brand. Developing a marketing strategy requires understanding your customers through market research, conducting market analysis to segment the market and position your value proposition, and then developing a communications and marketing plan to reach your target customers effectively. Appropriate marketing strategies may vary widely depending on the product or service you’re selling, but it’s a vitally important part of any successful business.

    Traditionally, developing a market strategy relied on in-person focus groups and surveys for market research and channels like print and television advertising to reach customers. However, the internet and today’s world of e-commerce has created a new digital marketing landscape that many companies are exploring. Your target customers’ online shopping habits, social media activities, and internet searches create a vast amount of data that can be harnessed with marketing analytics to yield important insights for market research. And emerging online channels like content marketing and social media marketing give you new ways to reach your customers in ways that are often more engaging and effective than traditional media.

    At the end of the day, however, marketing strategy still relies on the tried-and-true maxim of “know your customer.” Regardless of who your customers are and how you decide to reach them, a good marketing strategy will focus on presenting them with products and services that meet their needs in a way they can understand and connect with.‎

    A strong understanding of all aspects of marketing strategy is essential for a career as a marketing and advertising manager. These experts are responsible for overseeing market research, identifying target customer segments, developing marketing plans to reach them effectively, and managing teams of graphic designers, content writers, and other marketing professionals to create and run the campaign. It’s a job that requires both creativity, strategic thinking, and management skills, and it has only become more complex with the advent of digital marketing and e-commerce.

    According to the Bureau of Labor Statistics (BLS), marketing managers received a median annual wage of $135,900 in 2019, and these jobs are expected to grow faster than average over the next decade. Unsurprisingly, BLS also notes that “managers who can navigate the digital world should have the best prospects,” underscoring the importance of a digital marketing background for today’s top professionals in the field.‎

    Yes! Coursera offers a wealth of opportunities to learn online about marketing, including marketing strategy and related topics in content marketing, marketing analytics, and other important areas of digital marketing. You can take courses and Specializations spanning multiple courses from top-ranked schools like University of California, Davis, University of Pennsylvania, IE Business School, and University of Virginia. And, since you can view course materials and complete assignments on a flexible schedule, learning on Coursera is a great way to build marketing strategy skills for the digital era while maintaining your existing work or family life.‎

    A background in sales or any other experiences interacting with consumers can be helpful before you start studying marketing strategy. A basic understanding of profit, revenue, and quantitative or qualitative data analysis can help you move through your lessons faster. Because lots of businesses are increasingly reliant on online marketing, knowledge of social media platforms and advertising tools such as Google Ads is also helpful.‎

    People who are best suited for roles in marketing strategy are persuasive and creative. They're able to think of the world from the consumer's perspective and come up with messaging that inspires others to take action. An analytic mindset is also useful, as the field requires you to adopt an organized, tactical approach to challenges and measure progress by looking at specific metrics.‎

    Consumer behavior and psychology are topics that relate to marketing strategy, and studying them can help you better understand what motivates a target audience. You can also study topics such as business management, brand development, and nonprofits to gain a better understanding of how successful businesses and organizations thrive with the right marketing strategy.‎

    People with a background in marketing strategy can find jobs with advertising agencies or in the marketing department of a large business. Startups and political campaigns may also hire marketing strategists to ensure that target audiences are receptive to messaging. Some strategists work remotely, while others work in-house in an office setting.‎

    Learning about marketing strategy is right for you if you're passionate about bringing attention to a brand. This might include a business that you currently work for or a business that you plan to start. If you enjoy carefully laying out strategies and experimenting with persuasive messages, this could be the right topic for you to study.‎

    Online Marketing Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Marketing Strategy skills. Choose from a wide range of Marketing Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Marketing Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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