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    • Consumer Behavior

    Consumer Behavior Courses Online

    Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

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    Explore the Consumer Behavior Course Catalog

    • U

      University of Colorado Boulder

      Mind and Machine

      Skills you'll gain: Problem Solving, Computational Thinking, Computer Vision, Game Theory, Image Analysis, Artificial Neural Networks, Probability Distribution, Behavioral Economics, Logical Reasoning, Algorithms, Human Development, Analytical Skills, Artificial Intelligence and Machine Learning (AI/ML), Computer Graphics, Artificial Intelligence, Psychology, Human Learning, Human Factors, Theoretical Computer Science, Human Machine Interfaces

      4.4
      Rating, 4.4 out of 5 stars
      ·
      359 reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      Universidad Nacional Autónoma de México

      Introducción al mercado

      Skills you'll gain: Strategic Marketing, Marketing, Marketing Planning, Market Research, Target Market, Marketing Strategies, Go To Market Strategy, Business Analytics, Product Promotion, Market Analysis, Product Development, Consumer Behaviour, Entrepreneurship, New Business Development, Budgeting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      256 reviews

      Mixed · Course · 1 - 3 Months

    • I

      IE Business School

      Estrategia de precios

      Skills you'll gain: Revenue Management, Strategic Marketing, Marketing Psychology, Market Dynamics, Consumer Behaviour, Customer Analysis, Market Research, Customer Insights, Competitive Analysis, Data-Driven Decision-Making, Market Data

      4.7
      Rating, 4.7 out of 5 stars
      ·
      368 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Colorado Boulder

      Dense Gases, Liquids and Solids

      Skills you'll gain: Chemical Engineering, Simulations, Engineering Analysis, Engineering Calculations, Physics, Estimation, Mathematical Modeling, Calculus

      4.5
      Rating, 4.5 out of 5 stars
      ·
      114 reviews

      Advanced · Course · 1 - 4 Weeks

    • Status: Free
      Free
      Y

      Yonsei University

      Marketing Internacional en Asia

      Skills you'll gain: Global Marketing, B2B Sales, Business-To-Consumer, Consumer Behaviour, Marketing Strategies, Marketing, Strategic Marketing, Marketing Psychology, Marketing Planning, Market Opportunities, Marketing Management, Cultural Diversity, Business Strategy, Brand Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      191 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      Universidad de Palermo

      Introducción a la Hotelería y el Turismo

      Skills you'll gain: Hospitality, Digital Transformation, Cultural Diversity, Socioeconomics, Environmental Issue, Social Studies, Corporate Sustainability, Consumer Behaviour, Customer Analysis, Technology Strategies, Target Market, Economics

      4.4
      Rating, 4.4 out of 5 stars
      ·
      21 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      U

      University of Pennsylvania

      Crowdfunding

      Skills you'll gain: Fundraising and Crowdsourcing, Campaign Management, Social Media, Presentations, Budgeting, Entrepreneurship, Community Development, Promotional Strategies, Marketing Psychology, Consumer Behaviour, Social Sciences

      4.6
      Rating, 4.6 out of 5 stars
      ·
      412 reviews

      Mixed · Course · 1 - 4 Weeks

    • I

      IE Business School

      Gestión del canal de distribución y retailing

      Skills you'll gain: Retail Management, Marketing Channel, Supply Chain Planning, Retail Sales, Merchandise Displays, Supply Chain, Product Assortment, Logistics Management, Business Strategy, Business Technologies, Competitive Analysis, Technology Strategies, Promotional Strategies, E-Commerce, Conflict Management, Growth Strategies, Customer experience improvement, Consumer Behaviour, Digital Transformation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      437 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      G

      Goldman Sachs

      Fundamentals of Customers and Competition, with Goldman Sachs 10,000 Women

      Skills you'll gain: Competitive Analysis, Value Propositions, Growth Strategies, Market Opportunities, Business Strategies, Consumer Behaviour, Target Market, Customer Insights, Price Negotiation, Market Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      310 reviews

      Mixed · Course · 1 - 4 Weeks

    • U

      University of Colorado System

      Customer Data Analytics for Marketers

      Skills you'll gain: Marketing Analytics, Probability & Statistics, Statistical Methods, Regression Analysis, Data-Driven Decision-Making, Data Ethics, Statistical Analysis, Marketing Effectiveness, Statistical Hypothesis Testing, Customer Insights, Customer Analysis, Correlation Analysis, Descriptive Statistics, Data Analysis, Analytics, Marketing Strategies, Exploratory Data Analysis, Statistical Visualization, Statistical Modeling

      4.9
      Rating, 4.9 out of 5 stars
      ·
      10 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      E

      EDUCBA

      Regression & Forecasting for Data Scientists using Python

      Skills you'll gain: Time Series Analysis and Forecasting, Exploratory Data Analysis, Feature Engineering, Statistical Analysis, Forecasting, Regression Analysis, Python Programming, Data Analysis, Predictive Modeling, Pandas (Python Package), Scikit Learn (Machine Learning Library), Machine Learning Algorithms, Supervised Learning, Data Cleansing, Data Transformation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      39 reviews

      Intermediate · Course · 1 - 4 Weeks

    • L

      LearnKartS

      Kafka Fundamentals

      Skills you'll gain: Apache Kafka, Real Time Data, Data Pipelines, Big Data, Data Processing, Distributed Computing, Software Installation, System Configuration

      4
      Rating, 4 out of 5 stars
      ·
      23 reviews

      Intermediate · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular consumer behavior courses

    • Mind and Machine: University of Colorado Boulder
    • Introducción al mercado: Universidad Nacional Autónoma de México
    • Estrategia de precios: IE Business School
    • Dense Gases, Liquids and Solids: University of Colorado Boulder
    • Marketing Internacional en Asia: Yonsei University
    • Introducción a la Hotelería y el Turismo: Universidad de Palermo
    • Crowdfunding: University of Pennsylvania
    • Gestión del canal de distribución y retailing : IE Business School
    • Fundamentals of Customers and Competition, with Goldman Sachs 10,000 Women: Goldman Sachs
    • Customer Data Analytics for Marketers: University of Colorado System

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Consumer Behavior

    In marketing, consumer behavior is the study of how - and why - individuals and groups make purchasing decisions. These are the fundamental questions of the field of market research, as these important insights can drive business decisions into what products and services to sell as well as the best ways to sell them. And, while these questions aren’t new, researchers today have new tools to gain valuable insights into consumer behavior.

    The migration of so much of our buying behavior to online platforms, from product research to comparison shopping to purchase and post-purchase reviewing, has created vast amounts of information for data analysis. Sophisticated customer analytics can harness this data to describe consumer shopping habits in great detail - and, when combined with regression analysis and other statistical techniques, predictive analytics can be created to forecast and influence future purchasing decisions.

    The field of behavioral economics has also revolutionized the study of consumer behavior. This relatively new discipline combines economics with psychological insights into cognitive biases to better understand economic behaviors ranging from the decisions of individuals to global investment patterns. The emerging subfield of consumer neuroscience focuses on explaining buying behavior, creating opportunities for so-called neuromarketing approaches that leverage these insights to create more effective branding and advertising.‎

    The study of consumer behavior is the principal concern of market research analysts, who are responsible for understanding what products people want, who will buy them at what price, and what type of marketing strategy can reach them most effectively. While traditional market research approaches have relied heavily on consumer focus groups and surveys, the new world of marketing analytics is increasingly demanding a strong understanding of digital marketing tools and data analysis techniques as well.

    According to the Bureau of Labor Statistics, market research analysts made a median annual salary of $63,790 as of 2019. These jobs are projected to grow much faster than the average across all occupations, as more and more industries and companies seek to gain a competitive edge by using data-driven market research approaches to better understand consumer behavior.‎

    Yes, you can. Coursera offers a number of courses and Specializations on consumer behavior and related topics, including cutting-edge customer analytics and neuromarketing approaches. These courses are offered by top-ranked business schools from all over the world, including the University of Pennsylvania, Copenhagen Business School, and IE Business School. By learning online with Coursera, you can get a high-quality education remotely at a significantly lower cost than on-campus students - a combination that makes for an easy purchasing decision for a growing number of students as well as mid-career professionals.‎

    The skills or experience you may need to already have before starting to learn consumer behavior include having a basic understanding of marketing strategies, the ability to grasp basic supply and demand concepts, and some knowledge about data analytics (consumer browsing and buying patterns, for example). You may also want to know a bit about how to develop spreadsheet modules to analyze data, evaluate risk, and optimize business decisions.‎

    The kind of person who is best suited to learn consumer behavior is one who is interested in understanding, analyzing, and dissecting customer browsing and buying patterns to use for business purposes. A person who may benefit from learning consumer behavior is interested in what psychologists call “heuristics,” which are the mental shortcuts we take to make the choices we do daily. Someone who would be best suited to learn consumer behavior may want to research, extract, organize, and describe data to support business decisions, product launches, and product sales. In addition, the type of person who may be well suited to learn consumer behavior is interested in the emerging fields of consumer neuroscience and neuromarketing and how it is used in businesses. A person who works, or plans to work in a corporate setting, or who plans to be an entrepreneur or product designer may be well suited to learn about consumer behavior and what makes consumers tick.‎

    Learning consumer behavior may be right for you if you want to continue on a career path in sales, if you want to understand the consumer decision-making process, or if you need to make managerial decisions by analyzing how consumers make choices. If you need to develop product marketing strategies such as viral marketing, develop a brand’s visual identity and benefits to customers, or learn to derive customer insights from sets of data, learning about consumer behavior may be right for you. In addition, if you would like to work in a global setting where you explore international markets and industries for new ideas or expansion, learning about consumer behavior may be beneficial for you.‎

    Online Consumer Behavior courses offer a convenient and flexible way to enhance your knowledge or learn new Consumer Behavior skills. Choose from a wide range of Consumer Behavior courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Consumer Behavior, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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