The language used throughout the course, in both instruction and assessments.

University of Pennsylvania
Skills you'll gain: Social Network Analysis, Social Media Campaigns, Consumer Behaviour, Influencing, Content Creation, Marketing Communications, Social Media Marketing, Persuasive Communication, Social Media, Advertising, Brand Strategy, Marketing, Marketing Psychology, Storytelling, Communication
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Instagram, Social Media Management, Social Media, Advertising, Social Media Marketing, Social Media Campaigns, Social Media Content, Digital Advertising, Marketing Materials, E-Commerce, Customer Engagement
Intermediate · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Social Media Strategy, Social Media Campaigns, Social Media Marketing, Marketing Communications, Digital Media Strategy, Marketing Planning, Customer Insights, Content Performance Analysis, Driving engagement, Plan Execution, Earned Media, Content Creation, Content Strategy, Owned Media, Paid media, Goal Setting
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Target Audience, Facebook, Advertising Campaigns, Social Media Campaigns, Campaign Management, Social Media, Social Media Management, Paid media, Social Media Marketing, Advertising, Marketing Budgets, Digital Advertising, Marketing, Digital Marketing, Budgeting
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Social Media Campaigns, Advertising Campaigns, Social Media, Storytelling, Marketing Materials, Advertising, Social Media Marketing, Content Creation, Marketing Design, Graphic Design, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Generative AI Agents, Public Relations, Content Creation, Marketing and Public Relations, Responsible AI, Media Relations, Productivity Software, Crisis Management, Prompt Engineering, Team Leadership, Promotions and Campaigns, Social Media Campaigns
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Target Audience, Campaign Management, Facebook, Google Ads, Sales Process, Instagram, Digital Advertising, Paid media, Advertising Campaigns, E-Commerce, Advertising, Budget Management, Social Media Campaigns, Apple iOS
Beginner · Course · 1 - 3 Months

Skills you'll gain: Email Marketing, Paid media, Order Fulfillment, Media Planning, Social Media Campaigns, Social Media, Google Ads, Social Media Marketing, Social Media Strategy, Performance Measurement, Order Processing, Customer Acquisition Management, Brand Loyalty, Search Engine Marketing, Content Creation, Customer Relationship Management, Customer Retention, E-Commerce, Marketing Analytics, Campaign Management
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Instagram, Drive Engagement, Social Media Management, Social Media Content, Social Media, Social Media Marketing, Social Media Strategy, Customer Engagement, Social Media Campaigns, Content Creation, Storytelling, Content Strategy, Content Management
Beginner · Course · 1 - 4 Weeks

Tecnológico de Monterrey
Skills you'll gain: Social Media Strategy, Social Media, Social Media Marketing, Social Media Campaigns, Media Strategy, Content Marketing, Marketing Strategies, Campaign Management, Plan Execution, Content Creation, Marketing, Customer Engagement, Communication Strategies, Goal Setting
Mixed · Course · 1 - 3 Months

Skills you'll gain: Target Audience, Facebook, Advertising, Online Advertising, Social Media Campaigns, Paid media, Marketing, Social Media, Customer Data Management, Digital Marketing
Advanced · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Customer Engagement, Customer Insights, Marketing Analytics, Target Audience, Social Media Content, Social Media Marketing, Advertising, Social Media, Drive Engagement, Social Media Management, Social Media Campaigns, Marketing, Content Marketing, Customer Communications Management
Beginner · Guided Project · Less Than 2 Hours
Gain the knowledge and skills you need to advance.

This role has a $53,120 median salary ¹.

A Social Media Strategist develops and executes campaigns to boost brand awareness and engagement while analyzing metrics and optimizing content.
This role has a $53,120 median salary ¹.
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University of California, Davis
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