• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • U

    University of Huddersfield

    BSc Data Science

    Skills you'll gain: Integral Calculus, Graph Theory, Matplotlib, Computational Logic, Calculus, Differential Equations, Theoretical Computer Science, Data Visualization Software, Algorithms, Python Programming, Computational Thinking, Data Analysis, Mathematical Modeling, Computer Science, Logical Reasoning, Engineering Analysis, Applied Mathematics, Data Manipulation, Statistical Analysis, Data Structures

    Earn a degree

    Degree · 1 - 4 Years

  • U

    University of North Texas

    Bachelor of Applied Arts and Sciences

    Skills you'll gain: Operations Management, Exploratory Data Analysis, Mediation, Model Evaluation, Change Management, Business Writing, Compensation and Benefits, Apache Hadoop, Consumer Behaviour, Organizational Change, Stakeholder Management, Event Management, Grammar, Social Media Strategy, Business Ethics, Sales Process, Diversity Awareness, Conflict Management, Research, Nutrition and Diet

    Earn a degree

    Degree · 1 - 4 Years

  • M

    Microsoft

    Data Processing, Exploratory Analysis and Visualization

    Skills you'll gain: PySpark, Power BI, Apache Spark, Distributed Computing, Dashboard, Data Visualization Software, Databricks, Big Data, Data Processing, Data Transformation, Scalability

    Mixed · Course · 1 - 3 Months

  • U

    University of Illinois at Urbana-Champaign

    Accounting Foundations Graduate Certificate

    Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Credit Risk, Marketing, Machine Learning Algorithms, Business Strategy, Risk Management, Financial Auditing, Revenue Recognition, Entrepreneurship, Data Governance, Generative AI, Financial Market, Statistical Inference, Strategic Decision-Making

    Credit offered

    Graduate Certificate · 6 - 12 Months

  • U

    Universidad de los Andes

    Principios de ingeniería de software automatizada y ágil Certificado MasterTrack®

    Skills you'll gain: User Story, Test Automation, Unified Modeling Language, Software Architecture, Version Control, Software Testing, Git (Version Control System), Continuous Integration, Test Data, Maintainability, Test Script Development, JavaScript Frameworks, Software Design, Usability, Web Content Accessibility Guidelines, System Testing, Angular, Agile Software Development, Application Design, Software Design Patterns

    Credit offered

    Mastertrack · 6 - 12 Months

  • Status: New
    New
    G

    Google Cloud

    Einführung in Data Engineering in Google Cloud

    Skills you'll gain: Metadata Management, Extract, Transform, Load, Data Pipelines, Google Cloud Platform, Data Migration, Apache Spark, Data Processing, Apache Airflow, Big Data, Data Integration, Data Lakes, Cloud Storage, Data Storage, Data Management, Automation, Serverless Computing

    Beginner · Course · 1 - 3 Months

  • O

    O.P. Jindal Global University

    M.A. in International Relations, Security, and Strategy

    Skills you'll gain: Surveys, Diplomacy, Intelligence Collection and Analysis, Survey Creation, Quantitative Research, Qualitative Research, Environmental Laws, Sampling (Statistics), Political Sciences, Economic Development, International Relations, Cybersecurity, Public Safety and National Security, Socioeconomics, Governance, Ancient History, Climate Change Adaptation, Social Sciences, Security Strategy, Conflict Management

    Earn a degree

    Degree · 1 - 4 Years

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Negotiation and Ethical Practices in Account Management

    Skills you'll gain: Contract Negotiation, Negotiation, Account Management, Contract Management, Data Ethics, Ethical Standards And Conduct, Responsible AI, Business Ethics, Conflict Management, Communication Strategies, Microsoft Copilot, Data-Driven Decision-Making, Law, Regulation, and Compliance

    Advanced · Course · 1 - 4 Weeks

1…390391392393

In summary, here are 8 of our most popular marketing analytics courses

  • BSc Data Science: University of Huddersfield
  • Bachelor of Applied Arts and Sciences: University of North Texas
  • Data Processing, Exploratory Analysis and Visualization: Microsoft
  • Accounting Foundations Graduate Certificate: University of Illinois at Urbana-Champaign
  • Principios de ingeniería de software automatizada y ágil Certificado MasterTrack®: Universidad de los Andes
  • Einführung in Data Engineering in Google Cloud: Google Cloud
  • M.A. in International Relations, Security, and Strategy: O.P. Jindal Global University
  • Negotiation and Ethical Practices in Account Management: Microsoft

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok