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    • Consumer Behavior

    Consumer Behavior Courses Online

    Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

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    Explore the Consumer Behavior Course Catalog

    • T

      TecnolĂłgico de Monterrey

      Fundamentos de la PsicologĂ­a

      Skills you'll gain: Positivity, Psychology, Personal Development, Oncology, Optimism, Behavioral Health, Mental and Behavioral Health Specialties, Public Health and Disease Prevention, Social Work, Empowerment, Health Care, Human Learning, Self-Awareness, Mental Health, Positive Behavior Support, Preventative Care, Human Development, Scientific Methods, Social Sciences, Culture

      4.8
      Rating, 4.8 out of 5 stars
      ·
      436 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: New
      New
      A

      Adobe

      Multichannel Content Marketing

      Skills you'll gain: Content Marketing, Marketing Strategies, Cross-Channel Marketing, Marketing Effectiveness, MarTech, Campaign Management, Marketing Automation, Diversity Marketing, Content Strategy, Lead Generation, Marketing Analytics, Market Research, Presentations, Competitive Analysis, Data-Driven Decision-Making, Business Ethics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      19 reviews

      Beginner · Course · 1 - 4 Weeks

    • J

      Johns Hopkins University

      Systems Science and Obesity

      Skills you'll gain: Systems Thinking, Epidemiology, Systems Analysis, Simulations, Network Analysis, Public Health, Network Model, Agentic systems, Social Sciences, Behavioral Health, Economics, Software Installation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      205 reviews

      Beginner · Course · 1 - 4 Weeks

    • J

      Johns Hopkins University

      Community Change in Public Health

      Skills you'll gain: Community Health, Community Development, Public Health, Community Organizing, Public Health and Disease Prevention, Community Outreach, Health Policy, Community and Social Work, Health Systems, Systems Thinking, Political Sciences, Program Evaluation, Cultural Diversity

      4.7
      Rating, 4.7 out of 5 stars
      ·
      170 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      Universiteit Leiden

      Population Health: Alternative Payment Models

      Skills you'll gain: Health Care Administration, Strategic Leadership, Behavioral Economics, Health Systems, Payment Systems, Process Design, Health Policy, Performance Measurement, Program Implementation, Consumer Behaviour, Risk Management, Cost Reduction, Accountability, Decision Making

      4.8
      Rating, 4.8 out of 5 stars
      ·
      65 reviews

      Beginner · Course · 1 - 3 Months

    • T

      The State University of New York

      Strategic Career Self-Management

      Skills you'll gain: Job Analysis, Adaptability, Professional Development, Personal Development, Lifelong Learning, Brand Management, Talent Management, Branding, Gap Analysis, Competitive Analysis, Self-Awareness, Proactivity, Dashboard, Goal Setting

      4.5
      Rating, 4.5 out of 5 stars
      ·
      304 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      S

      Sciences Po

      Entreprendre dans les Industries Culturelles à l'ère du numérique

      Skills you'll gain: Entrepreneurship, Promotional Strategies, Business Modeling, Business Leadership, Content Creation, Innovation, Business Strategy, Digital Transformation, Marketing Budgets, Entrepreneurial Finance, Intellectual Property, Digital Media Strategy, Consumer Behaviour

      4.6
      Rating, 4.6 out of 5 stars
      ·
      158 reviews

      Beginner · Course · 1 - 3 Months

    • I

      IE Business School

      Marketing Mix Implementation Capstone

      Skills you'll gain: Strategic Decision-Making, Brand Management, Marketing Analytics, Marketing Strategies, Branding, Integrated Marketing Communications, Marketing Communications, Product Management, Product Marketing, Marketing, Consumer Behaviour, Marketing Channel, Market Dynamics, Go To Market Strategy

      4.6
      Rating, 4.6 out of 5 stars
      ·
      106 reviews

      Intermediate · Course · 1 - 3 Months

    • J

      Johns Hopkins University

      Data – What It Is, What We Can Do With It

      Skills you'll gain: Data Literacy, Data Analysis, Research Design, Descriptive Statistics, Analytics, Analysis, Statistics, Quantitative Research, Statistical Methods, Probability & Statistics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      172 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      M

      Microsoft

      Market Research and Competitive Analysis

      Skills you'll gain: Competitive Analysis, Market Research, Competitive Intelligence, Persona Development, Market Analysis, Customer Analysis, Market Intelligence, Market Opportunities, Business Research, Consumer Behaviour, Target Market, Customer Insights, Business Marketing, Data-Driven Decision-Making, Product Management, Product Development, Gap Analysis, Data Analysis, AI Personalization, Strategic Decision-Making

      Beginner · Course · 1 - 4 Weeks

    • K

      Kennesaw State University

      Managing Customer Expectations with Jagdish Sheth

      Skills you'll gain: Customer Retention, Expectation Management, Brand Loyalty, Customer Relationship Management, Human Resource Strategy, Diversity Marketing, Customer Analysis, Target Market, Customer Insights, Market Share, Consumer Behaviour

      4.8
      Rating, 4.8 out of 5 stars
      ·
      18 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      U

      University of California, Irvine

      Emergent Phenomena in Science and Everyday Life

      Skills you'll gain: Systems Thinking, Analysis, General Science and Research, Computational Thinking, Biology, Scientific Methods, Mathematical Modeling, Physics, Psychology, Emerging Technologies

      4.4
      Rating, 4.4 out of 5 stars
      ·
      151 reviews

      Mixed · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular consumer behavior courses

    • Fundamentos de la PsicologĂ­a: TecnolĂłgico de Monterrey
    • Multichannel Content Marketing: Adobe
    • Systems Science and Obesity: Johns Hopkins University
    • Community Change in Public Health: Johns Hopkins University
    • Population Health: Alternative Payment Models: Universiteit Leiden
    • Strategic Career Self-Management: The State University of New York
    • Entreprendre dans les Industries Culturelles Ă  l'ère du numĂ©rique: Sciences Po
    • Marketing Mix Implementation Capstone : IE Business School
    • Data – What It Is, What We Can Do With It: Johns Hopkins University
    • Market Research and Competitive Analysis: Microsoft

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Consumer Behavior

    In marketing, consumer behavior is the study of how - and why - individuals and groups make purchasing decisions. These are the fundamental questions of the field of market research, as these important insights can drive business decisions into what products and services to sell as well as the best ways to sell them. And, while these questions aren’t new, researchers today have new tools to gain valuable insights into consumer behavior.

    The migration of so much of our buying behavior to online platforms, from product research to comparison shopping to purchase and post-purchase reviewing, has created vast amounts of information for data analysis. Sophisticated customer analytics can harness this data to describe consumer shopping habits in great detail - and, when combined with regression analysis and other statistical techniques, predictive analytics can be created to forecast and influence future purchasing decisions.

    The field of behavioral economics has also revolutionized the study of consumer behavior. This relatively new discipline combines economics with psychological insights into cognitive biases to better understand economic behaviors ranging from the decisions of individuals to global investment patterns. The emerging subfield of consumer neuroscience focuses on explaining buying behavior, creating opportunities for so-called neuromarketing approaches that leverage these insights to create more effective branding and advertising.‎

    The study of consumer behavior is the principal concern of market research analysts, who are responsible for understanding what products people want, who will buy them at what price, and what type of marketing strategy can reach them most effectively. While traditional market research approaches have relied heavily on consumer focus groups and surveys, the new world of marketing analytics is increasingly demanding a strong understanding of digital marketing tools and data analysis techniques as well.

    According to the Bureau of Labor Statistics, market research analysts made a median annual salary of $63,790 as of 2019. These jobs are projected to grow much faster than the average across all occupations, as more and more industries and companies seek to gain a competitive edge by using data-driven market research approaches to better understand consumer behavior.‎

    Yes, you can. Coursera offers a number of courses and Specializations on consumer behavior and related topics, including cutting-edge customer analytics and neuromarketing approaches. These courses are offered by top-ranked business schools from all over the world, including the University of Pennsylvania, Copenhagen Business School, and IE Business School. By learning online with Coursera, you can get a high-quality education remotely at a significantly lower cost than on-campus students - a combination that makes for an easy purchasing decision for a growing number of students as well as mid-career professionals.‎

    The skills or experience you may need to already have before starting to learn consumer behavior include having a basic understanding of marketing strategies, the ability to grasp basic supply and demand concepts, and some knowledge about data analytics (consumer browsing and buying patterns, for example). You may also want to know a bit about how to develop spreadsheet modules to analyze data, evaluate risk, and optimize business decisions.‎

    The kind of person who is best suited to learn consumer behavior is one who is interested in understanding, analyzing, and dissecting customer browsing and buying patterns to use for business purposes. A person who may benefit from learning consumer behavior is interested in what psychologists call “heuristics,” which are the mental shortcuts we take to make the choices we do daily. Someone who would be best suited to learn consumer behavior may want to research, extract, organize, and describe data to support business decisions, product launches, and product sales. In addition, the type of person who may be well suited to learn consumer behavior is interested in the emerging fields of consumer neuroscience and neuromarketing and how it is used in businesses. A person who works, or plans to work in a corporate setting, or who plans to be an entrepreneur or product designer may be well suited to learn about consumer behavior and what makes consumers tick.‎

    Learning consumer behavior may be right for you if you want to continue on a career path in sales, if you want to understand the consumer decision-making process, or if you need to make managerial decisions by analyzing how consumers make choices. If you need to develop product marketing strategies such as viral marketing, develop a brand’s visual identity and benefits to customers, or learn to derive customer insights from sets of data, learning about consumer behavior may be right for you. In addition, if you would like to work in a global setting where you explore international markets and industries for new ideas or expansion, learning about consumer behavior may be beneficial for you.‎

    Online Consumer Behavior courses offer a convenient and flexible way to enhance your knowledge or learn new Consumer Behavior skills. Choose from a wide range of Consumer Behavior courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Consumer Behavior, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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