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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • R

      Rice University

      Engineering Project Management: Initiating and Planning

      Skills you'll gain: Communication Planning, Stakeholder Management, Organizational Structure, Project Documentation, Project Management, Project Management Life Cycle, Project Scoping, Project Planning, Requirements Management, Financial Analysis, Business Analysis, Peer Review, Leadership

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.4K reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of California, Davis

      Professional Skills for the Workplace

      Skills you'll gain: Problem Solving, Active Listening, Growth Mindedness, Adaptability, Emotional Intelligence, Relationship Management, Empathy, Brainstorming, Critical Thinking, Resilience, Communication Strategies, Social Skills, Creative Thinking, Professional Development, Personal Development, Constructive Feedback, Lifelong Learning, Positivity, Overcoming Obstacles, Self-Awareness

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.9K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      U

      University of Toronto

      Learn to Program: The Fundamentals

      Skills you'll gain: Programming Principles, Debugging, Software Documentation, Python Programming, Computer Programming, Program Development, Integrated Development Environments, Data Structures, File Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.7K reviews

      Beginner · Course · 1 - 3 Months

    • C

      Columbia University

      Optimization Methods in Asset Management

      Skills you'll gain: Portfolio Management, Investment Management, Asset Management, Market Liquidity, Risk Management, Financial Market, Financial Modeling, Financial Trading, Equities, Statistical Methods, Risk Analysis, Securities Trading, Market Dynamics, Financial Analysis, Statistical Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      43 reviews

      Intermediate · Course · 1 - 3 Months

    • S

      Stanford University

      Introduction to Healthcare

      Skills you'll gain: Healthcare Ethics, Pharmaceuticals, Health Systems, Healthcare Industry Knowledge, Health Care, Health Care Administration, Health Care Procedure and Regulation, Medicare, Health Policy, Medical Billing and Coding, Continuous Quality Improvement (CQI), Hospital Medicine

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.2K reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      J

      Johns Hopkins University

      Managing AI Projects: From Strategy to Delivery

      Skills you'll gain: Stakeholder Engagement, Stakeholder Management, Project Management, Project Risk Management, Data Ethics, Workforce Management, Risk Mitigation, Human Resources Management and Planning, Project Management Life Cycle, Agile Methodology, Artificial Intelligence, Team Management, Risk Management, Talent Management, Team Building, Scalability, Performance Appraisal, Diversity Training, Budget Management, Business Ethics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      19 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      M

      McMaster University

      Mindshift: Break Through Obstacles to Learning and Discover Your Hidden Potential

      Skills you'll gain: Lifelong Learning, Willingness To Learn, Learning Strategies, Growth Mindedness, Mentorship, Adaptability, Professional Development, Personal Development, Productivity, Open Mindset, Resilience, Stress Management, Overcoming Obstacles, Curiosity, Cognitive flexibility

      4.8
      Rating, 4.8 out of 5 stars
      ·
      13K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      T

      The University of Sydney

      Positive Psychiatry and Mental Health

      Skills you'll gain: Mental Health, Stress Management, Community Mental Health Services, Mindfulness, Mental Health Diseases and Disorders, Psychiatry, Positivity, Rehabilitation, Resilience, Behavioral Health, Clinical Psychology, Mental Health Therapies, Psychotherapy, Personal Development, Mental and Behavioral Health, Creativity, Self-Awareness, Occupational Therapy, Empowerment, Physical Therapy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.8K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      University of Toronto

      The Arts and Science of Relationships: Understanding Human Needs

      Skills you'll gain: Relationship Building, Social Skills, Active Listening, Interpersonal Communications, Communication, Empathy, Self-Awareness, Emotional Intelligence, Needs Assessment, Cultural Diversity

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.8K reviews

      Beginner · Course · 1 - 3 Months

    • G

      Google

      Using Python to Interact with the Operating System

      Skills you'll gain: Bash (Scripting Language), Unit Testing, Scripting, Unix Shell, Shell Script, Linux Commands, Test Driven Development (TDD), Unix Commands, Unix, Scripting Languages, Development Environment, Operating Systems, Command-Line Interface, File Management, OS Process Management, Automation, Debugging, Python Programming

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.5K reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Michigan

      Statistics with Python

      Skills you'll gain: Statistical Hypothesis Testing, Sampling (Statistics), Statistical Modeling, Statistical Methods, Statistical Inference, Statistics, Bayesian Statistics, Data Visualization, Matplotlib, Statistical Visualization, Probability & Statistics, Statistical Analysis, Jupyter, Statistical Programming, Regression Analysis, Data Visualization Software, Predictive Modeling, Data Analysis, Exploratory Data Analysis, Descriptive Statistics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      3.3K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free
      Free
      D

      Duke University

      Oil & Gas Industry Operations and Markets

      Skills you'll gain: Market Dynamics, Energy and Utilities, Operating Cost, Transportation Operations, Production Process, Supply Chain, Market Data, Market Trend, Cost Estimation, Global Marketing, Market Analysis, International Finance, Natural Resource Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.2K reviews

      Mixed · Course · 1 - 4 Weeks

    Brand Management learners also search

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    1…383940…684

    In summary, here are 10 of our most popular brand management courses

    • Engineering Project Management: Initiating and Planning: Rice University
    • Professional Skills for the Workplace: University of California, Davis
    • Learn to Program: The Fundamentals: University of Toronto
    • Optimization Methods in Asset Management: Columbia University
    • Introduction to Healthcare: Stanford University
    • Managing AI Projects: From Strategy to Delivery: Johns Hopkins University
    • Mindshift: Break Through Obstacles to Learning and Discover Your Hidden Potential: McMaster University
    • Positive Psychiatry and Mental Health : The University of Sydney
    • The Arts and Science of Relationships: Understanding Human Needs: University of Toronto
    • Using Python to Interact with the Operating System: Google

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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