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    • Advertising

    Advertising Courses Online

    Understand advertising strategies and media planning. Learn to create and manage ad campaigns across various platforms.

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    Explore the Advertising Course Catalog

    • Status: Free
      Free
      C

      Coursera Project Network

      Best Practices for Marketing with Facebook Messenger

      Skills you'll gain: Facebook, Customer experience improvement, Customer Engagement, Personalized Service, Social Media Management, Social Media Campaigns, Social Media Marketing, Customer Relationship Building, Event Marketing, Customer Inquiries, Communication Strategies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      12 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      التسويق للشركات والمشاريع الصغيرة عبر موقع يوتيوب

      Skills you'll gain: Video Production, Content Performance Analysis, Customer Engagement, Google Analytics, Content Creation, Photo/Video Production and Technology, Marketing Analytics, Content Marketing, Target Audience, Content Strategy, Marketing, Marketing Effectiveness, Business Marketing, Social Media Marketing, Marketing Strategy and Techniques

      4.5
      Rating, 4.5 out of 5 stars
      ·
      13 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      How to Analyze Tweet Engagement with Twitter Analytics

      Skills you'll gain: Social Media Marketing, Social Media, Key Performance Indicators (KPIs), Social Media Content, Brand Awareness, Marketing Analytics, Social Media Campaigns, Digital Advertising, Customer Engagement, Advertising, Performance Analysis, Analysis

      4.9
      Rating, 4.9 out of 5 stars
      ·
      7 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: New
      New
      U

      University of Maryland, College Park

      AI in Digital Marketing

      Skills you'll gain: AI Personalization, Digital Marketing, Marketing Strategies, Customer Engagement, Marketing Analytics, Content Marketing, Generative AI, Social Media Marketing, Customer experience improvement, Data-Driven Decision-Making, Artificial Intelligence, Marketing Automation, Social Media, Customer Analysis, Customer Insights, Business Ethics, Predictive Analytics

      Intermediate · Course · 1 - 4 Weeks

    • I

      IESE Business School

      Career Path Essentials

      Skills you'll gain: Professional Development, Professional Networking, Interviewing Skills, Market Trend, LinkedIn, Relationship Building, Goal Setting, Communication Strategies, Presentations, Copywriting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      18 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Prácticas efectivas de marketing usando Facebook Messenger

      Skills you'll gain: Facebook, Social Media Marketing, Social Media, Social Media Management, Customer Service, Customer experience improvement, Marketing Automation, Business Marketing, Marketing Communications, Content Development and Management, Customer Communications Management, User Accounts

      4.9
      Rating, 4.9 out of 5 stars
      ·
      10 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • U

      Universidad de Palermo

      Redacción para negocios

      Skills you'll gain: Business Writing, Business Correspondence, Proofreading, Business Communication, Writing, Grammar, Target Audience, Editing, Writing and Editing, Technical Writing, Strategic Communication, Communication, Persuasive Communication

      5
      Rating, 5 out of 5 stars
      ·
      15 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Colorado Boulder

      Building Your Artistic Brand

      Skills you'll gain: Brand Strategy, Market Research, Branding, Target Audience, Social Media Marketing, Competitive Analysis, Brand Awareness, Market Analysis, Customer Engagement, Professional Networking, Marketing Strategies, Social Media Strategy, Performing Arts, Content Strategy, Entrepreneurship

      4.8
      Rating, 4.8 out of 5 stars
      ·
      9 reviews

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Descubre diferentes formatos de anuncios en Facebook

      Skills you'll gain: Facebook, Target Audience, Social Media Campaigns, Advertising Campaigns, Social Media, Social Media Marketing, Advertising, Social Media Strategy, Social Media Content, Online Advertising, Digital Advertising, Videography

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Harnessing HubSpot AI: Intelligent Marketing Success

      Skills you'll gain: Blogs, Content Marketing, Content Creation, HubSpot CRM, Marketing Strategies, Customer Analysis, AI Personalization, MarTech, Marketing Automation, Customer Engagement, Email Marketing, Marketing Effectiveness, Digital Content

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Créer des Publicités sur Instagram

      Skills you'll gain: Instagram, Advertising, Marketing Budgets, Target Audience, Social Media Management, Social Media Campaigns, Digital Advertising, Paid media

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Design A Newsletter with MailChimp

      Skills you'll gain: Newsletters, Email Marketing, Project Design, Content Creation, Scheduling, Test Tools, User Accounts

      Intermediate · Guided Project · Less Than 2 Hours

    Advertising learners also search

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    In summary, here are 10 of our most popular advertising courses

    • Best Practices for Marketing with Facebook Messenger: Coursera Project Network
    • التسويق للشركات والمشاريع الصغيرة عبر موقع يوتيوب: Coursera Project Network
    • How to Analyze Tweet Engagement with Twitter Analytics: Coursera Project Network
    • AI in Digital Marketing: University of Maryland, College Park
    • Career Path Essentials: IESE Business School
    • Prácticas efectivas de marketing usando Facebook Messenger: Coursera Project Network
    • Redacción para negocios: Universidad de Palermo
    • Building Your Artistic Brand: University of Colorado Boulder
    • Descubre diferentes formatos de anuncios en Facebook: Coursera Project Network
    • Harnessing HubSpot AI: Intelligent Marketing Success: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Advertising

    Advertising courses on Coursera provide learners with a wide array of skills necessary for successful advertising campaigns in various media:

    • Fundamentals of Advertising: Understand the core principles of advertising, including strategy, design, and media selection.
    • Digital Marketing Techniques: Master the tools and techniques for digital advertising, including social media, search engine marketing (SEM), and display advertising.
    • Copywriting: Learn how to craft compelling messages that resonate with target audiences and encourage engagement.
    • Data Analysis and Metrics: Gain proficiency in measuring advertising effectiveness using analytics and key performance indicators (KPIs).
    • Brand Management: Develop skills to build and maintain a strong brand through consistent and effective advertising.
    • Consumer Behavior: Understand the psychological and social factors that influence consumer decisions and how to leverage this knowledge in advertising strategies.
    • Creative Development: Explore creative process management from concept development to execution, ensuring creative aligns with marketing objectives. ‎

    Advertising courses on Coursera are designed to accommodate learners at all levels:

    • Beginners: No prior marketing experience is needed for introductory courses that cover the basics of advertising and its role in marketing.
    • Intermediate Marketers: Those with some marketing background can deepen their understanding of specific advertising channels and strategies.
    • Advanced Professionals: Experienced marketers can enhance their skills with advanced courses on strategic advertising, integrated marketing communications, and leadership in advertising teams.

    Courses are structured to provide foundational knowledge and then build up to more complex concepts and practices. ‎

    Participants in Advertising courses on Coursera can earn several types of credentials that enhance their career prospects:

    • Certificates of Completion: Showcase your newly acquired advertising skills on your resume or LinkedIn profile.
    • Professional Certificates: Certify your expertise in specific areas of advertising such as digital marketing or brand management.
    • Specializations: Engage in comprehensive study paths that cover multiple aspects of advertising, preparing you for senior roles or entrepreneurial ventures.

    These credentials are valuable for professionals looking to advance their careers in advertising, marketing, and related fields.‎

    Skills acquired from Advertising courses can lead to numerous career paths within the marketing and communication industries:

    • Advertising Manager: Plan and execute advertising campaigns across various media.
    • Digital Marketing Specialist: Develop and manage online advertising strategies to maximize online presence and engagement.
    • Brand Strategist: Guide the strategic direction of a brand's advertising efforts to ensure consistency and effectiveness.
    • Creative Director: Lead the creative team in generating innovative ideas and visuals for campaign materials.
    • Media Planner/Buyer: Determine the most effective media for campaigns and negotiate ad placements.
    • Marketing Analyst: Use data to analyze market trends and the effectiveness of advertising campaigns.

    Proficiency in advertising is crucial for driving business growth and creating impactful brand interactions in today's competitive market. ‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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