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    • Consumer Behavior

    Consumer Behavior Courses Online

    Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

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    Explore the Consumer Behavior Course Catalog

    • E

      EDHEC Business School

      Economics and Policies of Climate Change

      Skills you'll gain: Environmental Policy, Economics, Environmental Issue, Behavioral Economics, Cost Benefit Analysis, Policy Analysis, Environmental Regulations, Market Analysis, Tax, Financial Trading, Mathematical Modeling

      4.6
      Rating, 4.6 out of 5 stars
      ·
      65 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      U

      University of Maryland, College Park

      Customer Value, Acquisition, and Retention

      Skills you'll gain: Customer Retention, Loyalty Programs, Customer Acquisition Management, Customer Insights, Customer Relationship Management, Brand Loyalty, Customer Engagement, Marketing Analytics, Customer experience strategy (CX), Data-Driven Decision-Making, Marketing Strategies, Growth Strategies, Return On Investment, Business Metrics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      CVS Health

      Retail Customer Service

      Skills you'll gain: Transaction Processing, Retail Sales, Retail Store Operations, Cash Register Operation, Greeting Customers, Customer Inquiries, Teamwork, Customer Service, Data Entry, Customer Relationship Building, Point of Sale, E-Commerce, Order Management Systems, Professionalism, Payment Processing and Collection, Inventory Management System, Communication

      4.8
      Rating, 4.8 out of 5 stars
      ·
      23 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Colorado Boulder

      Expanding SEL

      Skills you'll gain: Self-Awareness, Personal Development, Empowerment, Emotional Intelligence, Social Justice, Social Skills, Behavior Management, Empathy, Cultural Responsiveness, Diversity Equity and Inclusion Initiatives, Compassion, School Psychology, Working With Children, Relationship Building, Cultural Diversity, Mindfulness

      4.8
      Rating, 4.8 out of 5 stars
      ·
      128 reviews

      Advanced · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      Universidad Austral

      Diseño de Experiencia en Servicios

      Skills you'll gain: Service Design, Customer experience improvement, User Research, Customer experience strategy (CX), Experience Design, Customer Service, Service Improvement, Design Thinking, Expectation Management, Customer Insights, Consumer Behaviour

      4.8
      Rating, 4.8 out of 5 stars
      ·
      713 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of California, Davis

      Introduction to Sensory Science

      Skills you'll gain: Food Quality Assurance And Control, Consumer Behaviour, Product Testing, Nutrition and Diet, Quality Assessment, Marketing Psychology, Scientific Methods, Psychology, Product Development, Medical Science and Research, Neurology, Statistical Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      39 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Illinois Urbana-Champaign

      Ethics, Culture, and Global Perspectives

      Skills you'll gain: Business Ethics, Cultural Sensitivity, Cultural Diversity, Brand Management, Culture, Cultural Responsiveness, Global Marketing, Branding, Brand Strategy, Corporate Sustainability, Intercultural Competence, Decision Making, Stakeholder Management, Environmental Social And Corporate Governance (ESG), Consumer Behaviour

      4.7
      Rating, 4.7 out of 5 stars
      ·
      168 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Cape Town

      Financial Regulation in Emerging Markets and the Rise of Fintech Companies

      Skills you'll gain: Financial Regulations, FinTech, Financial Regulation, Blockchain, Banking, Financial Services, Consumer Lending, Financial Market, Emerging Technologies, Loans, Regulatory Compliance, Payment Systems, International Finance, Payment Processing, Risk Modeling

      4.6
      Rating, 4.6 out of 5 stars
      ·
      159 reviews

      Beginner · Course · 1 - 4 Weeks

    • V

      Voxy

      Low Intermediate English: Shopping & Customer Service

      Skills you'll gain: Product Knowledge, Language Learning, English Language, Customer Service, Retail Sales, Customer Inquiries, Customer Complaint Resolution, Telephone Skills, Vocabulary, Writing, Verbal Communication Skills, Oral Comprehension, Business Writing, Oral Expression, Grammar, Communication

      4.6
      Rating, 4.6 out of 5 stars
      ·
      18 reviews

      Mixed · Course · 1 - 3 Months

    • U

      Universidad de los Andes

      ¿Cómo construir mi modelo de negocio?

      Skills you'll gain: Strategic Partnership, Business Modeling, Value Propositions, New Business Development, Business Development, Resource Allocation, Target Market, Performance Metric, Business Strategy, User Feedback, Consumer Behaviour, Customer Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      431 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      A

      Adobe

      Multichannel Content Marketing

      Skills you'll gain: Content Marketing, Marketing Strategies, Cross-Channel Marketing, Marketing Effectiveness, MarTech, Campaign Management, Marketing Automation, Diversity Marketing, Content Strategy, Lead Generation, Marketing Analytics, Market Research, Presentations, Competitive Analysis, Data-Driven Decision-Making, Business Ethics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      19 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of North Texas

      Foundations of Marketing Practice for Non-Majors

      Skills you'll gain: Consumer Behaviour, Strategic Marketing, Marketing Strategies, Marketing, Marketing Management, Market Research, Customer Analysis, Market Analysis, Market Opportunities, Business Strategy, Business Marketing, Business, Target Market, Competitive Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      16 reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular consumer behavior courses

    • Economics and Policies of Climate Change: EDHEC Business School
    • Customer Value, Acquisition, and Retention: University of Maryland, College Park
    • Retail Customer Service: CVS Health
    • Expanding SEL: University of Colorado Boulder
    • Diseño de Experiencia en Servicios: Universidad Austral
    • Introduction to Sensory Science: University of California, Davis
    • Ethics, Culture, and Global Perspectives: University of Illinois Urbana-Champaign
    • Financial Regulation in Emerging Markets and the Rise of Fintech Companies: University of Cape Town
    • Low Intermediate English: Shopping & Customer Service: Voxy
    • ¿Cómo construir mi modelo de negocio?: Universidad de los Andes

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Consumer Behavior

    In marketing, consumer behavior is the study of how - and why - individuals and groups make purchasing decisions. These are the fundamental questions of the field of market research, as these important insights can drive business decisions into what products and services to sell as well as the best ways to sell them. And, while these questions aren’t new, researchers today have new tools to gain valuable insights into consumer behavior.

    The migration of so much of our buying behavior to online platforms, from product research to comparison shopping to purchase and post-purchase reviewing, has created vast amounts of information for data analysis. Sophisticated customer analytics can harness this data to describe consumer shopping habits in great detail - and, when combined with regression analysis and other statistical techniques, predictive analytics can be created to forecast and influence future purchasing decisions.

    The field of behavioral economics has also revolutionized the study of consumer behavior. This relatively new discipline combines economics with psychological insights into cognitive biases to better understand economic behaviors ranging from the decisions of individuals to global investment patterns. The emerging subfield of consumer neuroscience focuses on explaining buying behavior, creating opportunities for so-called neuromarketing approaches that leverage these insights to create more effective branding and advertising.‎

    The study of consumer behavior is the principal concern of market research analysts, who are responsible for understanding what products people want, who will buy them at what price, and what type of marketing strategy can reach them most effectively. While traditional market research approaches have relied heavily on consumer focus groups and surveys, the new world of marketing analytics is increasingly demanding a strong understanding of digital marketing tools and data analysis techniques as well.

    According to the Bureau of Labor Statistics, market research analysts made a median annual salary of $63,790 as of 2019. These jobs are projected to grow much faster than the average across all occupations, as more and more industries and companies seek to gain a competitive edge by using data-driven market research approaches to better understand consumer behavior.‎

    Yes, you can. Coursera offers a number of courses and Specializations on consumer behavior and related topics, including cutting-edge customer analytics and neuromarketing approaches. These courses are offered by top-ranked business schools from all over the world, including the University of Pennsylvania, Copenhagen Business School, and IE Business School. By learning online with Coursera, you can get a high-quality education remotely at a significantly lower cost than on-campus students - a combination that makes for an easy purchasing decision for a growing number of students as well as mid-career professionals.‎

    The skills or experience you may need to already have before starting to learn consumer behavior include having a basic understanding of marketing strategies, the ability to grasp basic supply and demand concepts, and some knowledge about data analytics (consumer browsing and buying patterns, for example). You may also want to know a bit about how to develop spreadsheet modules to analyze data, evaluate risk, and optimize business decisions.‎

    The kind of person who is best suited to learn consumer behavior is one who is interested in understanding, analyzing, and dissecting customer browsing and buying patterns to use for business purposes. A person who may benefit from learning consumer behavior is interested in what psychologists call “heuristics,” which are the mental shortcuts we take to make the choices we do daily. Someone who would be best suited to learn consumer behavior may want to research, extract, organize, and describe data to support business decisions, product launches, and product sales. In addition, the type of person who may be well suited to learn consumer behavior is interested in the emerging fields of consumer neuroscience and neuromarketing and how it is used in businesses. A person who works, or plans to work in a corporate setting, or who plans to be an entrepreneur or product designer may be well suited to learn about consumer behavior and what makes consumers tick.‎

    Learning consumer behavior may be right for you if you want to continue on a career path in sales, if you want to understand the consumer decision-making process, or if you need to make managerial decisions by analyzing how consumers make choices. If you need to develop product marketing strategies such as viral marketing, develop a brand’s visual identity and benefits to customers, or learn to derive customer insights from sets of data, learning about consumer behavior may be right for you. In addition, if you would like to work in a global setting where you explore international markets and industries for new ideas or expansion, learning about consumer behavior may be beneficial for you.‎

    Online Consumer Behavior courses offer a convenient and flexible way to enhance your knowledge or learn new Consumer Behavior skills. Choose from a wide range of Consumer Behavior courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Consumer Behavior, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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