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Integrated Marketing Communications Courses Online

Explore integrated marketing communications for cohesive branding. Learn to align advertising, public relations, and digital marketing efforts.

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Explore the Integrated Marketing Communications Course Catalog

  • Status: Preview
    Preview
    C

    Coursera Instructor Network

    B2B and Territory Sales Strategies and Techniques

    Skills you'll gain: Sales Territory Management, B2B Sales, Regional Sales, Selling Techniques, Sales Management, Consultative Selling, Sales, Sales Strategy, Sales Training, Market Analysis, Sales Process, Market Research, Competitive Intelligence, Customer Relationship Management, Negotiation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    103 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    商务英语课程:市场与营销英语 Marketing & Sales

    Skills you'll gain: Marketing Materials, Verbal Communication Skills, Presentations, Marketing, Persuasive Communication, Advertising, Marketing Communications, Business Writing, Influencing, Business Marketing, Graphic Design, Sales, Business Communication, Data Visualization, Market Research, Brainstorming

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    C

    Coursera Instructor Network

    Leveraging AI for Enhanced Content Creation

    Skills you'll gain: Generative AI, Advertising, Advertising Campaigns, Content Creation, ChatGPT, Prompt Engineering, Data Ethics, Ideation, Artificial Intelligence, Branding, Video Editing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    126 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    A

    Adobe

    Adobe Content Creator

    Skills you'll gain: Content Creation, Typography, Responsible AI, Logo Design, Digital Design, Generative AI, Social Media, Graphic Design, Social Media Management, User Interface and User Experience (UI/UX) Design, Social Media Campaigns, Creative Design, Adobe Photoshop, Visual Design, Content Marketing, Infographics, Content Strategy, Storytelling, Color Theory, Branding

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.6K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Preview
    Preview
    N

    National Taiwan University

    行銷典範轉移: 變動中的消費世界 (Marketing in a changing world)

    Skills you'll gain: Brand Management, Branding, Marketing, Customer Relationship Management, Consumer Behaviour, Marketing Strategies, Customer experience strategy (CX), Customer Data Management, Market Dynamics, Target Market, Market Analysis, Digital Media Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    127 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    C

    Copenhagen Business School

    An Introduction to Consumer Neuroscience & Neuromarketing

    Skills you'll gain: Consumer Behaviour, Behavioral Economics, Decision Making, Human Learning, Customer Insights, Market Research, Business Ethics, Marketing, Advertising, Ethical Standards And Conduct, Psychology, Magnetic Resonance Imaging

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.5K reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera Project Network

    Use Canva to Create Social Media Visuals for Business

    Skills you'll gain: Social Media Content, Social Media, Facebook, Content Creation, Marketing Materials, Social Media Marketing, Instagram, Data Visualization, Graphic Design, Digital Publishing, Brand Management, Digital Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.4K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    C

    Coursera Instructor Network

    How to Sell: An Overview of Fundamental Selling Techniques

    Skills you'll gain: Cold Calling, Selling Techniques, Closing (Sales), Overcoming Objections, Sales Presentation, Sales, Sales Process, Sales Prospecting, Lead Generation, Customer Relationship Building, Active Listening, Communication Strategies, Customer Engagement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    239 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera Project Network

    Getting Started in Google Analytics

    Skills you'll gain: Google Analytics, Web Analytics, Content Performance Analysis, Marketing Analytics, Dashboard, User Accounts

    4.4
    Rating, 4.4 out of 5 stars
    ·
    1.5K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    M

    Meta

    Social Media Management

    Skills you'll gain: Social Media Management, Social Media Marketing, Instagram, Social Media Strategy, Content Creation, Content Performance Analysis, Facebook, Generative AI Agents, Brand Management, Content Marketing, Content Management, Customer Engagement, Storytelling

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5.8K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Università Bocconi

    Management of Fashion and Luxury Companies

    Skills you'll gain: Annual Reports, Retail Store Operations, Brand Management, Case Studies, Global Marketing, Brand Strategy, Communication Strategies, Marketing Management, Business Modeling, Business Strategy, New Business Development, E-Commerce, Consumer Behaviour, Market Trend, Product Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6.2K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM Product Manager

    Skills you'll gain: User Story, Usability Testing, New Product Development, Product Management, Product Lifecycle Management, Product Development, Innovation, Agile Software Development, Product Roadmaps, Agile Methodology, Kanban Principles, Backlogs, Product Planning, Sprint Retrospectives, Agile Project Management, Product Strategy, Product Testing, Project Management Life Cycle, Stakeholder Engagement, Leadership

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4K reviews

    Beginner · Professional Certificate · 3 - 6 Months

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In summary, here are 10 of our most popular integrated marketing communications courses

  • B2B and Territory Sales Strategies and Techniques: Coursera Instructor Network
  • 商务英语课程:市场与营销英语 Marketing & Sales: Arizona State University
  • Leveraging AI for Enhanced Content Creation : Coursera Instructor Network
  • Adobe Content Creator: Adobe
  • 行銷典範轉移: 變動中的消費世界 (Marketing in a changing world): National Taiwan University
  • An Introduction to Consumer Neuroscience & Neuromarketing : Copenhagen Business School
  • Use Canva to Create Social Media Visuals for Business: Coursera Project Network
  • How to Sell: An Overview of Fundamental Selling Techniques: Coursera Instructor Network
  • Getting Started in Google Analytics: Coursera Project Network
  • Social Media Management : Meta

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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