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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • Status: Free
      Free
      D

      Deep Teaching Solutions

      Aprendiendo a aprender: Poderosas herramientas mentales con las que podrás dominar temas difíciles (Learning How to Learn)

      Skills you'll gain: Learning Strategies, Critical Thinking and Problem Solving, Learning Theory, Time Management, Prioritization, Cognitive flexibility, Productivity, Growth Mindedness, Stress Management, Planning, Self-Awareness, Persistence

      4.9
      Rating, 4.9 out of 5 stars
      ·
      11K reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Minnesota

      Information​ ​Systems

      Skills you'll gain: Enterprise Resource Planning, Business Systems Analysis, Systems Analysis, Requirements Analysis, Cybersecurity, Business Requirements, Business Systems, Cloud Computing, Cloud Services, IT Management, Change Management, Information Technology, Organizational Change, Technology Strategies, Process Flow Diagrams, System Implementation, User Requirements Documents, Data Modeling, Enterprise Architecture, Portfolio Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      U

      Universitat Autònoma de Barcelona

      Sport Sponsorship. Let them Play

      Skills you'll gain: Event Marketing, Promotional Strategies, Business Planning, Event Management, Stakeholder Management, Proposal Development, Brand Management, Brand Strategy, Strategic Partnership, Stakeholder Communications, Business Development, Advertising, Employee Engagement

      4.4
      Rating, 4.4 out of 5 stars
      ·
      278 reviews

      Beginner · Course · 1 - 3 Months

    • I

      IBM

      Security Analyst Fundamentals

      Skills you'll gain: Cyber Threat Hunting, Incident Response, Cyber Threat Intelligence, Penetration Testing, Computer Security Incident Management, Intrusion Detection and Prevention, Threat Modeling, Threat Detection, Threat Management, MITRE ATT&CK Framework, Cryptography, Security Testing, Incident Management, Application Security, Encryption, Cybersecurity, Code Review, Vulnerability Scanning, Vulnerability Assessments, Open Web Application Security Project (OWASP)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • G

      Google Cloud

      Machine Learning on Google Cloud

      Skills you'll gain: Feature Engineering, Prompt Engineering, Google Cloud Platform, Generative AI, Tensorflow, Keras (Neural Network Library), MLOps (Machine Learning Operations), Cloud Infrastructure, Artificial Intelligence and Machine Learning (AI/ML), Data Pipelines, Dataflow, Cloud Platforms, Data Management, Data Governance, Workflow Management, Application Deployment, Deep Learning, Applied Machine Learning, Machine Learning, Predictive Modeling

      4.4
      Rating, 4.4 out of 5 stars
      ·
      3.7K reviews

      Intermediate · Specialization · 3 - 6 Months

    • U

      University of Colorado Boulder

      Project Management: Foundations and Initiation

      Skills you'll gain: Engineering Management, Team Leadership, Stakeholder Management, Project Scoping, Resource Management, Stakeholder Communications, Requirements Management, Project Management, Project Planning, Project Management Life Cycle, Communication

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      849 reviews

      Beginner · Course · 1 - 4 Weeks

    • G

      Google

      Análisis de Datos de Google

      Skills you'll gain: Data Storytelling, Presentations, Rmarkdown, Data Presentation, Data Cleansing, Data Visualization, Data Literacy, Ggplot2, Data Validation, Spreadsheet Software, Data Visualization Software, Data Ethics, Data Analysis, Data-Driven Decision-Making, Tableau Software, Data Processing, Dashboard, Business Analysis, Stakeholder Communications, Databases

      4.8
      Rating, 4.8 out of 5 stars
      ·
      12K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • G

      Google

      Automate Cybersecurity Tasks with Python

      Skills you'll gain: Debugging, Python Programming, Cybersecurity, Cyber Security Assessment, Scripting, Programming Principles, Algorithms, Automation, Integrated Development Environments, File Management, Data Structures

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.1K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      I

      Imperial College London

      Creative Thinking: Techniques and Tools for Success

      Skills you'll gain: Creative Thinking, Brainstorming, Creative Problem-Solving, Ideation, Creativity, Innovation, Curiosity, Critical Thinking, Problem Solving, Collaboration

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4.8K reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of California San Diego

      Big Data

      Skills you'll gain: Apache Spark, Apache Hadoop, Data Integration, Exploratory Data Analysis, Big Data, Graph Theory, Data Pipelines, Database Design, Data Modeling, Regression Analysis, Applied Machine Learning, Data Presentation, Scalability, Data Mining, Data Processing, Statistical Analysis, Data Management, NoSQL, Database Management Systems, Network Analysis

      4.5
      Rating, 4.5 out of 5 stars
      ·
      14K reviews

      Beginner · Specialization · 3 - 6 Months

    • G

      Google Cloud

      Getting started with Google Workspace

      Skills you'll gain: Google Docs, Gmail, Google Sheets, Google Workspace, Presentations, Calendar Management, Spreadsheet Software, File Management, Excel Formulas, Email Security, Data Visualization, Productivity Software, Collaborative Software, Excel Macros, Data Validation, Document Management, Setting Appointments, Meeting Facilitation, Sales Presentations, Version Control

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • S

      Starweaver

      Fundamentals of Effective Team Management

      Skills you'll gain: Team Management, Team Leadership, Team Building, People Management, Conflict Management, Collaboration, Diversity and Inclusion, Talent Recruitment, Employee Engagement, Employee Performance Management, Time Management, Active Listening, Constructive Feedback

      4.7
      Rating, 4.7 out of 5 stars
      ·
      49 reviews

      Beginner · Course · 1 - 4 Weeks

    Brand Management learners also search

    Brand Strategy
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    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…363738…684

    In summary, here are 10 of our most popular brand management courses

    • Aprendiendo a aprender: Poderosas herramientas mentales con las que podrás dominar temas difíciles (Learning How to Learn): Deep Teaching Solutions
    • Information​ ​Systems: University of Minnesota
    • Sport Sponsorship. Let them Play: Universitat Autònoma de Barcelona
    • Security Analyst Fundamentals: IBM
    • Machine Learning on Google Cloud: Google Cloud
    • Project Management: Foundations and Initiation: University of Colorado Boulder
    • Análisis de Datos de Google: Google
    • Automate Cybersecurity Tasks with Python: Google
    • Creative Thinking: Techniques and Tools for Success: Imperial College London
    • Big Data: University of California San Diego

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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