• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Find the best Marketing Analytics course for your goals

    • G

      Google Cloud

      Designing and Querying Bigtable Schemas

      Skills you'll gain: Database Design, Google Cloud Platform, NoSQL, Data Access, Big Data, Command-Line Interface

      Beginner · Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Créer un diagramme de Brainstorming avec Creately

      Skills you'll gain: Brainstorming, Process Flow Diagrams, Ideation, User Accounts, Personalized Service, Data Import/Export, Data Visualization, Productivity Software, Account Management, Collaborative Software, Data Analysis

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      G

      Google Cloud

      Encoder-Decoder Architecture - 繁體中文

      Skills you'll gain: Keras (Neural Network Library), Tensorflow, Generative Model Architectures, Natural Language Processing, Deep Learning, Applied Machine Learning, Artificial Neural Networks, Text Mining

      Advanced · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      G

      Google Cloud

      Introduction to AI and Machine Learning on GC - 日本語版

      Skills you'll gain: Generative AI, Prompt Engineering, Google Cloud Platform, MLOps (Machine Learning Operations), Artificial Intelligence and Machine Learning (AI/ML), Tensorflow, Big Data, Cloud Development, Machine Learning, Natural Language Processing

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Preview
      Preview
      H

      H2O.ai

      H2O Label Genie Starter Track

      Skills you'll gain: Large Language Modeling, MLOps (Machine Learning Operations), Data Import/Export, Data Processing, Applied Machine Learning, Artificial Intelligence, Data Quality, Exploratory Data Analysis, Data Analysis, Computer Vision, Natural Language Processing

      Intermediate · Course · 1 - 3 Months

    • G

      Google Cloud

      Streaming Data to Bigtable

      Skills you'll gain: Dataflow, Google Cloud Platform, NoSQL, Cloud Storage, Data Pipelines, Data Integration, Data Storage Technologies, Data Processing, Big Data, Data Validation

      Beginner · Project · Less Than 2 Hours

    • H

      H2O.ai

      H2O Gen AI Ecosystem Overview - Level 2

      Skills you'll gain: Generative AI, Application Deployment, Artificial Intelligence and Machine Learning (AI/ML), MLOps (Machine Learning Operations), Continuous Deployment, System Monitoring, Real Time Data, Feature Engineering, Continuous Monitoring, Applied Machine Learning, Performance Tuning, Advanced Analytics, Artificial Intelligence, Machine Learning, Data Cleansing

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Connectez vos outils avec Slack

      Skills you'll gain: Slack (Software), Collaborative Software, Team Building, Productivity Software, Internal Communications, Business Software, Team Management, Business Communication

      Intermediate · Guided Project · Less Than 2 Hours

    • G

      Google Cloud

      透過 BigQuery 機器學習執行推論作業

      Skills you'll gain: Predictive Analytics, Big Data, Predictive Modeling, Advanced Analytics, Analytics, Applied Machine Learning, Google Cloud Platform, MLOps (Machine Learning Operations), Data Analysis, Machine Learning Methods, Data Modeling

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      P

      Packt

      NLP – Embeddings & Text Preprocessing in Python

      Skills you'll gain: Text Mining, Data Processing, Applied Machine Learning, Pandas (Python Package), Data Transformation, NumPy, Unstructured Data, Deep Learning, Feature Engineering, Scikit Learn (Machine Learning Library), Development Environment, Machine Learning

      Intermediate · Course · 1 - 3 Months

    • Status: Preview
      Preview
      G

      Google Cloud

      Attention Mechanism - בעברית

      Skills you'll gain: Machine Learning Methods, Deep Learning, Applied Machine Learning, Artificial Neural Networks, Text Mining, Natural Language Processing

      Intermediate · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Getting Started with Vertex AI Gemini 1.5 Flash

      Skills you'll gain: Google Gemini, Generative AI, Google Cloud Platform, Data Analysis, Image Analysis, Data Processing, Text Mining

      Beginner · Project · Less Than 2 Hours

    Marketing Analytics learners also search

    customer analytics
    business analytics
    analytics
    data analytics
    google analytics
    web analytics
    social media analytics
    digital analytics
    1…355356357…367

    In summary, here are 10 of our most popular marketing analytics courses

    • Designing and Querying Bigtable Schemas: Google Cloud
    • Créer un diagramme de Brainstorming avec Creately: Coursera Project Network
    • Encoder-Decoder Architecture - 繁體中文: Google Cloud
    • Introduction to AI and Machine Learning on GC - 日本語版: Google Cloud
    • H2O Label Genie Starter Track: H2O.ai
    • Streaming Data to Bigtable: Google Cloud
    • H2O Gen AI Ecosystem Overview - Level 2: H2O.ai
    • Connectez vos outils avec Slack: Coursera Project Network
    • 透過 BigQuery 機器學習執行推論作業: Google Cloud
    • NLP – Embeddings & Text Preprocessing in Python: Packt

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • Share your Coursera learning story

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok