• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • U

    Universidad de los Andes

    Maestría en Inteligencia Analítica de Datos

    Skills you'll gain: Social Network Analysis, Data Presentation, Systems Thinking, Unsupervised Learning, Computer Vision, Reinforcement Learning, Natural Language Processing, Predictive Modeling, Time Series Analysis and Forecasting, Project Management Life Cycle, Deep Learning, Marketing Analytics, Logistic Regression, MLOps (Machine Learning Operations), Cash Flows, Simulations, Dashboard, Transfer Learning, Pandas (Python Package), Operations Research

    Earn a degree

    Degree · 1 - 4 Years

  • U

    University of North Texas

    Bachelor of Applied Arts and Sciences

    Skills you'll gain: Operations Management, Exploratory Data Analysis, Mediation, Model Evaluation, Change Management, Business Writing, Leadership Studies, Compensation and Benefits, Consumer Behaviour, Organizational Change, Stakeholder Management, Event Management, Grammar, Social Media Strategy, Business Ethics, Apache Hadoop, Sales Process, Diversity Awareness, Conflict Management, Research

    Earn a degree

    Degree · 1 - 4 Years

  • U

    Universidad de los Andes

    Analítica de datos: visualización, predicción y toma de decisiones Certificado MasterTrack®

    Skills you'll gain: Social Network Analysis, Data Presentation, Data Storytelling, Network Analysis, Interactive Data Visualization, Predictive Modeling, Infographics, Data Visualization, Dashboard, Marketing Analytics, Cash Flows, Product Marketing, Financial Statement Analysis, Transfer Learning, Applied Machine Learning, Pandas (Python Package), Matplotlib, Operations Research, Random Forest Algorithm, Network Model

    Credit offered

    Mastertrack · 6 - 12 Months

  • U

    Universidad de los Andes

    Maestría en Gerencia de la Ingeniería

    Skills you'll gain: Technology Strategies, Environmental Social And Corporate Governance (ESG), Organizational Strategy, Classification Algorithms, Engineering Management, Oral Expression, Systems Thinking, Project Management, Project Management Life Cycle, Feasibility Studies, Prototyping, Solution Delivery, Infrastructure Security, Financial Statements, Environmental Management Systems, Asset Management, Operations Research, Project Risk Management, Team Management, Operational Efficiency

    Earn a degree

    Degree · 1 - 4 Years

  • P

    Pontificia Universidad Católica de Chile

    Certificado en Gestión de Inversiones

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Portfolio Management, Capital Markets, Accrual Accounting, Investments, Financial Analysis, Financial Data, Balance Sheet, Financial Market, Accounting, Business Ethics, Income Statement, Finance, Financial Modeling, Cash Flows, Asset Management, Risk Management, Working Capital, Risk Analysis

    Credit offered

    Mastertrack · 6 - 12 Months

  • U

    University of Leeds

    Master of Science in Data Science (Statistics)

    Skills you'll gain: Data Ethics, Data Presentation, Statistical Machine Learning, Regression Analysis, Data Storytelling, Social Network Analysis, Statistical Hypothesis Testing, Matplotlib, Exploratory Data Analysis, Bayesian Statistics, Dimensionality Reduction, Data Analysis, Model Evaluation, Statistical Visualization, Classification And Regression Tree (CART), Supervised Learning, Network Analysis, Statistical Modeling, File I/O, Data Preprocessing

    Earn a degree

    Degree · 1 - 4 Years

  • O

    O.P. Jindal Global University

    Bachelor of Science in Psychology

    Skills you'll gain: Correlation Analysis, Research Design, Regression Analysis, Social Sciences, Psychology, Research, Mental Health Diseases and Disorders, Cognitive Behavioral Therapy, Social Skills, Statistical Methods, Research Methodologies, Interpersonal Communications, Statistical Hypothesis Testing, Scientific Methods, Analysis, Decision Making, Physiology, Personal Development, Emotional Intelligence, Mental Health

    Earn a degree

    Degree · 1 - 4 Years

  • P

    Pontificia Universidad Católica de Chile

    Certificado en Bases de la Salud Pública

    Skills you'll gain: Epidemiology, Public Health and Disease Prevention, Social Determinants Of Health, Diagnostic Tests, Biostatistics, Health Systems, Health Policy, Healthcare Ethics, Descriptive Statistics, Statistical Hypothesis Testing, Public Health, Health Technology, Scientific Methods, Health Care, Health Equity, Health Promotion, Research Design, Community Health, Infectious Diseases, Statistical Methods

    Credit offered

    Mastertrack · 6 - 12 Months

  • U

    University of Colorado Boulder

    Industrial Internet of Things Graduate Certificate

    Skills you'll gain: Machine Learning Algorithms, Real-Time Operating Systems, Big Data, User Research, User Experience Design, Product Development, User Experience, Power Electronics, User Interface and User Experience (UI/UX) Design, Usability, Verification And Validation, Data Preprocessing, Analytics, Embedded Software, Control Systems, File Systems, Usability Testing, Internet Of Things, Embedded Systems, Human Computer Interaction

    Credit offered

    Graduate Certificate · 6 - 12 Months

  • U

    University of London

    Bachelor of Science in Marketing

    Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Process Mapping, Statistical Methods, Integrated Marketing Communications, Advertising, Innovation, Mergers & Acquisitions, Training and Development, Virtual Teams, Databases, Cost Accounting, International Finance, Research, Team Management, Economic Development, Cultural Diversity

    Earn a degree

    Degree · 1 - 4 Years

  • S

    S.P. Jain Institute of Management and Research

    Post Graduate Diploma in Management Online

    Skills you'll gain: Mergers & Acquisitions, Search Engine Marketing, Working Capital, Operations Management, Business Valuation, Design Thinking, Large Language Modeling, Business Strategy, Supply Chain Management, Production Planning, Consumer Behaviour, Integrated Marketing Communications, Performance Analysis, Financial Reporting, Team Management, Organizational Change, Change Management, Promotional Strategies, Technical Consulting, Business Analytics

    Earn a degree

    Degree · 1 - 4 Years

  • H

    HEC Paris

    Leading Innovation With Creativity University Certificate

    Skills you'll gain: Design Thinking, Active Listening, Organizational Structure, Innovation, Creativity, Creative Thinking, Talent Management, Self-Awareness, Entrepreneurship, Consumer Behaviour, Organizational Effectiveness, Creative Problem-Solving, User Research, Leadership, Ideation, Organizational Strategy, Service Design, Business Strategy, Emotional Intelligence, Technology Strategies

    University Certificate · 6 - 12 Months

Searches related to market research

market research and consumer behavior
market research and competitive analysis
market research specialization
market research analyst
market research essentials for marketing management
market research methods and data analysis certificate
market research free
market research and analysis for tech industries
1…354355356357

In summary, here are 10 of our most popular market research courses

  • Maestría en Inteligencia Analítica de Datos: Universidad de los Andes
  • Bachelor of Applied Arts and Sciences: University of North Texas
  • Analítica de datos: visualización, predicción y toma de decisiones Certificado MasterTrack®: Universidad de los Andes
  • Maestría en Gerencia de la Ingeniería: Universidad de los Andes
  • Certificado en Gestión de Inversiones: Pontificia Universidad Católica de Chile
  • Master of Science in Data Science (Statistics): University of Leeds
  • Bachelor of Science in Psychology: O.P. Jindal Global University
  • Certificado en Bases de la Salud Pública: Pontificia Universidad Católica de Chile
  • Industrial Internet of Things Graduate Certificate: University of Colorado Boulder
  • Bachelor of Science in Marketing: University of London

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok