• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Social Media Marketing

    Social Media Marketing Courses

    Social media marketing courses can help you learn how to build brand presence, engage audiences, and drive results across platforms like Instagram, LinkedIn, and TikTok.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Find the Best Social Media Marketing Course for Your Goals

    • Status: New
      New
      P

      Packt

      Practical Cyber Hacking Skills for Beginners

      Skills you'll gain: Penetration Testing, Network Security, Cyber Security Assessment, Cybersecurity, Cyber Attacks, Incident Response, Firewall, Hardening, Information Systems Security, Application Security, Vulnerability Scanning, Malware Protection, Command-Line Interface, Linux Commands, Network Analysis

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Connectez vos outils avec Slack

      Skills you'll gain: Slack (Software), Collaborative Software, Team Building, Productivity Software, Internal Communications, Business Software

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: New
      New
      P

      Packt

      CyberSec First Responder (CFR-310)

      Skills you'll gain: Incident Response, Vulnerability Scanning, Cyber Threat Intelligence, Computer Security Incident Management, Cybersecurity, Cyber Attacks, Vulnerability Assessments, Penetration Testing, Threat Detection, Intrusion Detection and Prevention, Threat Modeling, Security Testing, Security Management, Application Security, Network Security, Event Monitoring, Malware Protection, Network Analysis

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      E

      Emory University

      Mastering Business Essentials: Finance

      Skills you'll gain: Finance, Corporate Finance, Business Valuation, Return On Investment, Financial Planning, Capital Budgeting, Financial Analysis, Cash Flows, Investment Management, Financial Modeling, Investments, Risk Management, Accounting

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      U

      University of Colorado Boulder

      Sentido Numérico para la Educación Primaria con PhET

      Skills you'll gain: Mathematics Education, Teaching, Instructional Strategies, Education Software and Technology, Simulation and Simulation Software, Diversity Awareness, Arithmetic

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      B

      Board Infinity

      Writing Effective Technical Documentation

      Skills you'll gain: Technical Writing, Technical Documentation, Technical Communication, Software Documentation, Software Design Documents, Collaborative Software, Augmented and Virtual Reality (AR/VR), Typography, Multimedia, Proofreading, Design Elements And Principles, GitHub, Application Programming Interface (API), Version Control

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      P

      Packt

      Data Storytelling - From Insight to Impact

      Skills you'll gain: Data Storytelling, Data Presentation, Presentations, Public Speaking, Verbal Communication Skills, Microsoft PowerPoint, Storytelling, Data Visualization Software, Persuasive Communication, Drive Engagement, Communication, Target Audience, Non-Verbal Communication, Decision Making

      Intermediate · Course · 3 - 6 Months

    • Status: New
      New
      A

      Adobe

      Course 4: Adobe Commerce Best Practice, Case Study, Careers

      Skills you'll gain: Adobe Experience Manager, Project Implementation, E-Commerce, System Implementation, Business-To-Consumer, Solution Architecture, Project Documentation, Product Management, Order Management, User Requirements Documents, Technical Documentation, Project Management, Customer experience strategy (CX), System Configuration, Quality Assurance, Project Planning, Payment Processing and Collection

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Créer des infographies avec Prezi

      Skills you'll gain: Infographics, Presentations, Content Creation, Graphic and Visual Design, User Accounts

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      P

      Packt

      Advanced CSS & Responsive Web Design

      Skills you'll gain: Responsive Web Design, HTML and CSS, Web Content Accessibility Guidelines, Cascading Style Sheets (CSS), Web Design, Version Control, GitHub, Front-End Web Development, Mobile Development, Web Development, Typography

      Intermediate · Course · 1 - 3 Months

    • G

      Google Cloud

      Gemini for Data Scientists and Analysts - Français

      Skills you'll gain: Marketing Analytics, Analytics, Customer Analysis, Generative AI, Data Analysis, Customer Insights, Google Cloud Platform, Customer Data Management, Marketing Strategies, Predictive Modeling, Customer Acquisition Management, Forecasting, Machine Learning Algorithms

      Beginner · Course · 1 - 4 Weeks

    • R

      Rice University

      조직 내에서 다양성, 형평성, 포용성의 정의

      Skills you'll gain: Diversity Equity and Inclusion Initiatives, Diversity and Inclusion, Diversity Awareness, Cultural Diversity, Organizational Development, Organizational Effectiveness, Demography, Human Resource Strategy

      Intermediate · Course · 1 - 3 Months

    Searches related to social media marketing

    social media marketing and brand advocacy
    social media marketing in practice
    social media & marketing - jagdish sheth
    meta social media marketing professional certificate
    meta social media marketing
    meta social media marketing capstone
    introduction to social media marketing
    genai for social media marketing specialists
    1…353354355…360

    In summary, here are 10 of our most popular social media marketing courses

    • Practical Cyber Hacking Skills for Beginners: Packt
    • Connectez vos outils avec Slack: Coursera Project Network
    • CyberSec First Responder (CFR-310): Packt
    • Mastering Business Essentials: Finance: Emory University
    • Sentido Numérico para la Educación Primaria con PhET: University of Colorado Boulder
    • Writing Effective Technical Documentation: Board Infinity
    • Data Storytelling - From Insight to Impact: Packt
    • Course 4: Adobe Commerce Best Practice, Case Study, Careers: Adobe
    • Créer des infographies avec Prezi : Coursera Project Network
    • Advanced CSS & Responsive Web Design: Packt

    Why Learn Social Media Marketing?

    Social media marketing is the strategy of using platforms like Instagram, LinkedIn, TikTok, and others to connect with audiences, build brands, and drive engagement. It’s a critical skill in today’s digital economy, where businesses rely on social channels for visibility and growth. Learning social media marketing empowers you to create content, analyze performance, and grow a presence that makes an impact.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Social Media Marketing

    Social media marketing courses typically cover a broad range of essential skills including:

    • Social media strategy and planning
    • Creating and curating engaging content
    • Utilizing platforms like Meta, Instagram, X, and LinkedIn
    • Digital advertising and promotions on social media
    • Analytics and data analysis to measure campaign effectiveness
    • SEO techniques for enhancing online visibility
    • Community management and customer engagement strategies
    • Crisis management and brand reputation monitoring‎

    No prior marketing experience is necessary to begin with beginner social media marketing courses. The program offerings are designed to support learners at all levels:

    • Newcomers can start with the basics of social media platforms and simple content creation.
    • Intermediate learners can develop targeted marketing campaigns and learn to analyze engagement data.
    • Advanced professionals can refine large-scale strategies and explore integrated digital marketing techniques.‎

    Social media marketing courses on Coursera offer various credential options:

    • Certifications in comprehensive social media marketing
    • Professional certificates from industry leaders
    • Specialized course certificates that focus on particular skills such as influencer marketing or social media analytics
    • These certificates can be instrumental in validating your skills and for enhancing your professional profile on platforms like LinkedIn.‎

    Skills in social media marketing can lead to diverse roles in the marketing and communications sectors including:

    • Social Media Manager
    • Digital Marketing Specialist
    • Content Strategist
    • Brand Manager
    • SEO Specialist
    • Community Manager
    • Professionals in these roles use their social media marketing skills to build brand awareness, engage with customers, and drive sales and traffic through targeted digital campaigns.‎

    Yes, Coursera offers a variety of free courses across many topics, including social media marketing. While you can access most course materials for free by auditing the courses, this does not include graded assignments or a completion certificate. For those looking to obtain a certificate to showcase their learning or enhance their professional profile, Coursera provides the option to purchase the course. Additionally, Coursera offers free trials or financial aid to learners who qualify, making certifications more accessible to everyone.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok