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    • Social Media Marketing

    Social Media Marketing Courses

    Social media marketing courses can help you learn how to build brand presence, engage audiences, and drive results across platforms like Instagram, LinkedIn, and TikTok.

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    Find the Best Social Media Marketing Course for Your Goals

    • Status: Free
      Free
      L

      Lund University

      Circular Economy - Sustainable Materials Management

      Skills you'll gain: Environment and Resource Management, Materials Management, Environmental Science, Systems Thinking, Supply Chain Management, Environmental Policy, Product Lifecycle Management, Business Strategies, Industrial Design, Innovation, Stakeholder Engagement, Consumer Behaviour

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2K reviews

      Beginner · Course · 1 - 3 Months

    • J

      Johns Hopkins University

      Health Informatics

      Skills you'll gain: Health Informatics, Health Technology, Change Management, Vendor Management, Health Policy, Health Care, Process Improvement, Workflow Management, Health Care Administration, Healthcare Industry Knowledge, Health Information Management, Clinical Leadership, Organizational Change, Decision Support Systems, Solution Design, IT Management, Clinical Data Management, Health Systems, Project Management, Databases

      4.4
      Rating, 4.4 out of 5 stars
      ·
      888 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      Y

      Yale University

      A Law Student's Toolkit

      Skills you'll gain: Legal Strategy, Legal Research, Legal Writing, Case Law, Civil Procedures, Policy Analysis, Learning Strategies, Economics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.5K reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of Maryland, College Park

      Product Ideation, Design, and Management

      Skills you'll gain: Stakeholder Management, Product Management, Product Development, New Product Development, Wireframing, Financial Statements, Product Design, User Experience Design, Team Leadership, Prototyping, Competitive Analysis, Financial Modeling, Value Propositions, Proposal Writing, Innovation, Corporate Finance, Target Market, Market Opportunities, Ideation, Product Improvement

      4.5
      Rating, 4.5 out of 5 stars
      ·
      680 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      E

      Erasmus University Rotterdam

      Econometrics: Methods and Applications

      Skills you'll gain: Econometrics, Time Series Analysis and Forecasting, Regression Analysis, Data Analysis, Statistical Analysis, Quantitative Research, Statistical Modeling, Statistics, Predictive Analytics, Probability, Linear Algebra, Peer Review

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.2K reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of Toronto

      Communication Strategies for a Virtual Age

      Skills you'll gain: Meeting Facilitation, Presentations, Persuasive Communication, Communication, Collaboration, Team Building, Interpersonal Communications, Business Communication, Virtual Teams, Public Speaking, Non-Verbal Communication, Telecommuting

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.3K reviews

      Beginner · Course · 1 - 4 Weeks

    • É

      École Polytechnique

      How to Write and Publish a Scientific Paper (Project-Centered Course)

      Skills you'll gain: Peer Review, Journals, Scientific Methods, Writing, Research, Research Design, Research Methodologies, Editing, Style Guides, Ethical Standards And Conduct, Data Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.7K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free
      Free
      U

      University of Amsterdam

      Introduction to Communication Science

      Skills you'll gain: Culture, Interpersonal Communications, Media and Communications, Liberal Arts, Social Studies, Research, Ancient History, Anthropology, European History, Qualitative Research, Research Methodologies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.9K reviews

      Mixed · Course · 1 - 4 Weeks

    • A

      Arizona State University

      Inglés Empresarial

      Skills you'll gain: Business Ethics, Sales Presentations, Meeting Facilitation, Graphic Design, English Language, Brainstorming, Negotiation, Purchasing, Verbal Communication Skills, Business Writing, Presentations, Product Planning, Telephone Skills, Communication, Marketing Materials, Business Communication, Business Planning, Employee Coaching, Financial Analysis, New Product Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.1K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Instructor Network

      How to Sell: An Overview of Fundamental Selling Techniques

      Skills you'll gain: Cold Calling, Selling Techniques, Closing (Sales), Overcoming Objections, Sales Presentation, Sales, Sales Process, Sales Prospecting, Lead Generation, Customer Relationship Building, Active Listening, Communication Strategies, Customer Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      198 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of California, Irvine

      Managing Project Risks and Changes

      Skills you'll gain: Project Performance, Project Risk Management, Change Control, Project Management, Risk Analysis, Scope Management, Change Management, Risk Mitigation, Project Documentation, Stakeholder Management, Project Closure, Communication

      4.7
      Rating, 4.7 out of 5 stars
      ·
      9.2K reviews

      Mixed · Course · 1 - 3 Months

    • M

      Meta

      Data Analytics Methods for Marketing

      Skills you'll gain: Marketing Analytics, Marketing Effectiveness, A/B Testing, Target Audience, Marketing Strategies, Marketing Planning, Customer Analysis, Marketing Channel, Advertising Campaigns, Customer Insights, Sales Process, Regression Analysis, Forecasting, Descriptive Analytics, Key Performance Indicators (KPIs), Return On Investment

      4.7
      Rating, 4.7 out of 5 stars
      ·
      264 reviews

      Beginner · Course · 1 - 4 Weeks

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    1…353637…361

    In summary, here are 10 of our most popular social media marketing courses

    • Circular Economy - Sustainable Materials Management: Lund University
    • Health Informatics: Johns Hopkins University
    • A Law Student's Toolkit: Yale University
    • Product Ideation, Design, and Management: University of Maryland, College Park
    • Econometrics: Methods and Applications: Erasmus University Rotterdam
    • Communication Strategies for a Virtual Age: University of Toronto
    • How to Write and Publish a Scientific Paper (Project-Centered Course): École Polytechnique
    • Introduction to Communication Science: University of Amsterdam
    • Inglés Empresarial: Arizona State University
    • How to Sell: An Overview of Fundamental Selling Techniques: Coursera Instructor Network

    Why Learn Social Media Marketing?

    Social media marketing is the strategy of using platforms like Instagram, LinkedIn, TikTok, and others to connect with audiences, build brands, and drive engagement. It’s a critical skill in today’s digital economy, where businesses rely on social channels for visibility and growth. Learning social media marketing empowers you to create content, analyze performance, and grow a presence that makes an impact.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Social Media Marketing

    Top courses include Meta’s Social Media Marketing Professional Certificate and offerings from Northwestern University and the Digital Marketing Institute. You can learn how to build strategies, create content, grow audiences, and run campaigns on platforms like Instagram, Facebook, LinkedIn, and TikTok.‎

    Yes. Many courses can be audited for free, giving you access to videos and reading materials. If you want to complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.‎

    You can learn how to create social media strategies, schedule posts, manage ad campaigns, use analytics tools, and tailor content for different platforms. Some courses also include hands-on projects and tools used in real-world marketing roles.‎

    No experience is required. Many Coursera courses are built for beginners and guide you through key concepts, tools, and best practices step by step.‎

    Yes. Social media marketing skills are in high demand for roles in digital marketing, content creation, and brand management. Earning a certificate and completing practical projects can help you build a portfolio and show employers what you can do.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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