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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • G

      Google

      Go Beyond the Numbers: Translate Data into Insights

      Skills you'll gain: Exploratory Data Analysis, Data Storytelling, Data Visualization Software, Data Presentation, Data Transformation, Data Ethics, Tableau Software, Data Manipulation, Data Cleansing, Data Analysis, Stakeholder Communications, Matplotlib, Pandas (Python Package), Jupyter, Data Validation, Python Programming

      4.8
      Rating, 4.8 out of 5 stars
      ·
      780 reviews

      Advanced · Course · 1 - 3 Months

    • N

      Northwestern University

      Engagement & Nurture Marketing Strategies

      Skills you'll gain: Blogs, Social Media Marketing, Marketing Strategies, Social Media Strategy, Social Media, Content Marketing, Marketing Effectiveness, Target Market, Customer Engagement, Content Creation, Lead Generation, Multimedia

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.2K reviews

      Mixed · Course · 1 - 4 Weeks

    • I

      Indian School of Business

      Trading Strategies in Emerging Markets

      Skills you'll gain: Financial Statements, Peer Review, Financial Statement Analysis, Financial Trading, Balance Sheet, Portfolio Management, Data Collection, Market Liquidity, Market Data, Investment Management, Financial Analysis, Performance Analysis, Financial Market, Market Dynamics, Project Design, Market Analysis, Business Planning, Securities Trading, Performance Measurement, Technical Analysis

      4.2
      Rating, 4.2 out of 5 stars
      ·
      2.7K reviews

      Beginner · Specialization · 3 - 6 Months

    • D

      Duke University

      Introduction to Probability and Data with R

      Skills you'll gain: Sampling (Statistics), Exploratory Data Analysis, Statistical Inference, Probability Distribution, Bayesian Statistics, R Programming, Data Analysis, Probability, Statistics, Statistical Software, Descriptive Statistics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5.7K reviews

      Beginner · Course · 1 - 3 Months

    • S

      SAS

      SAS Programmer

      Skills you'll gain: Data Manipulation, SAS (Software), Data Access, Data Import/Export, Microsoft Excel, Data Analysis, Consolidation, Data Transformation, Requirements Analysis, Exploratory Data Analysis, Data Validation, Statistical Programming, Statistical Analysis, Data Processing, SQL, Data Presentation, Data Cleansing, Descriptive Statistics, Debugging

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.5K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • R

      Rice University

      Introduction to Data Analysis Using Excel

      Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Graphing, Spreadsheet Software, Excel Formulas, Data Analysis, Histogram, Scatter Plots, Data Visualization Software, Data Manipulation, Data Import/Export

      4.7
      Rating, 4.7 out of 5 stars
      ·
      10K reviews

      Mixed · Course · 1 - 4 Weeks

    • M

      Microsoft

      Microsoft Power BI and Power Platform for Productivity

      Skills you'll gain: Extract, Transform, Load, Star Schema, Dashboard, Microsoft Power Platform, Data Analysis Expressions (DAX), Data Storytelling, Power BI, Microsoft Power Automate/Flow, Interactive Data Visualization, Microsoft Excel, Excel Formulas, Data-Driven Decision-Making, Data Analysis, Microsoft Copilot, Data Presentation, Data Visualization Software, Spreadsheet Software, Generative AI, ChatGPT, Productivity Software

      4.4
      Rating, 4.4 out of 5 stars
      ·
      482 reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Maryland, College Park

      Product Ideation, Design, and Management

      Skills you'll gain: Stakeholder Management, Product Management, Product Development, New Product Development, Wireframing, Financial Statements, Product Design, User Experience Design, Team Leadership, Prototyping, Competitive Analysis, Financial Modeling, Value Propositions, Proposal Writing, Innovation, Corporate Finance, Target Market, Market Opportunities, Ideation, Product Improvement

      4.5
      Rating, 4.5 out of 5 stars
      ·
      680 reviews

      Beginner · Specialization · 3 - 6 Months

    • D

      DeepLearning.AI

      Natural Language Processing in TensorFlow

      Skills you'll gain: Tensorflow, Natural Language Processing, Generative AI, Deep Learning, Artificial Intelligence and Machine Learning (AI/ML), Artificial Neural Networks, Text Mining, Data Processing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      6.5K reviews

      Intermediate · Course · 1 - 4 Weeks

    • G

      Google

      The Power of Statistics

      Skills you'll gain: Statistical Hypothesis Testing, Sampling (Statistics), Descriptive Statistics, Data Analysis, Statistical Analysis, Probability Distribution, Statistical Methods, Advanced Analytics, Analytics, Statistics, Data Literacy, Statistical Inference, Probability, Statistical Software, Statistical Programming, A/B Testing, Sample Size Determination, Jupyter, Technical Communication

      4.8
      Rating, 4.8 out of 5 stars
      ·
      779 reviews

      Advanced · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      How to Create an Instagram Business Account

      Skills you'll gain: Instagram, Facebook, Social Media Management, Social Media, Account Management, Social Media Marketing

      4.4
      Rating, 4.4 out of 5 stars
      ·
      37 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • N

      Northwestern University

      Content, Advertising & Social IMC

      Skills you'll gain: Integrated Marketing Communications, Social Media Marketing, Content Marketing, Social Media, Social Media Campaigns, Social Media Strategy, Marketing Communications, Earned Media, Owned Media, Paid media, Facebook, Content Creation, Digital Media Strategy, Advertising, Digital Advertising, Global Marketing, Marketing Strategies, Key Performance Indicators (KPIs), Customer Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.1K reviews

      Mixed · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing analytics courses

    • Go Beyond the Numbers: Translate Data into Insights: Google
    • Engagement & Nurture Marketing Strategies: Northwestern University
    • Trading Strategies in Emerging Markets: Indian School of Business
    • Introduction to Probability and Data with R: Duke University
    • SAS Programmer: SAS
    • Introduction to Data Analysis Using Excel: Rice University
    • Microsoft Power BI and Power Platform for Productivity: Microsoft
    • Product Ideation, Design, and Management: University of Maryland, College Park
    • Natural Language Processing in TensorFlow: DeepLearning.AI
    • The Power of Statistics: Google

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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