What are the best social media marketing courses on Coursera?

Top courses include Meta’s Social Media Marketing Professional Certificate and offerings from Northwestern University and the Digital Marketing Institute . You can learn how to build strategies, create content, grow audiences, and run campaigns on platforms like Instagram, Facebook, LinkedIn, and TikTok.

Can I learn social media marketing for free on Coursera?

Yes. Many courses can be audited for free, giving you access to videos and reading materials. If you want to complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.

What skills will I gain from a social media marketing course?

You can learn how to create social media strategies, schedule posts, manage ad campaigns, use analytics tools, and tailor content for different platforms. Some courses also include hands-on projects and tools used in real-world marketing roles.

Do I need any experience to start learning social media marketing?

No experience is required. Many Coursera courses are built for beginners and guide you through key concepts, tools, and best practices step by step.

Can social media marketing courses on Coursera help me get a job?

Yes. Social media marketing skills are in high demand for roles in digital marketing , content creation, and brand management . Earning a certificate and completing practical projects can help you build a portfolio and show employers what you can do.

Top Social Media Marketing Courses - Learn Social Media Marketing Online

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Find the Best Social Media Marketing Course for Your Goals

UBITS
El desarrollo de una startup
Skills you'll gain: Customer Analysis, Market Analysis, Sales Strategy, Market Research, Customer Retention, Business Modeling, Entrepreneurship, B2B Sales, Business-To-Consumer, Technology Strategies, Customer Acquisition Management, Business Strategy
Intermediate · Course · 1 - 4 Weeks
Status: New
University of Maryland, College Park
Lean Product Portfolios: Beyond Value Stream Mapping
Skills you'll gain: Product Lifecycle Management, Enterprise Architecture, Product Management, Product Strategy, User Research, New Product Development, Scalability, Lean Methodologies, Product Roadmaps, User Centered Design, Product Development, Product Flow Diagram, Growth Strategies, Market Opportunities, Innovation, Market Research, Customer Analysis
Beginner · Course · 1 - 3 Months
Status: Free
Coursera Project Network
Créer un Business Model Canva avec Mural
Skills you'll gain: Business Modeling, Customer Relationship Management, New Business Development, Business Planning, Telecommuting, Value Propositions, Collaborative Software
Beginner · Guided Project · Less Than 2 Hours
The Open University
From prototyping to validating business models
Skills you'll gain: Stakeholder Engagement, Corporate Sustainability, Business Modeling, Environmental Social And Corporate Governance (ESG), Business Valuation, Systems Thinking, Value Propositions, Design Thinking, Verification And Validation, Presentations, Innovation, Lean Methodologies
Intermediate · Course · 1 - 4 Weeks
UBITS
Diseña una propuesta de valor efectiva
Skills you'll gain: Value Propositions, Business Strategy, Business Marketing, Strategic Communication, Product Knowledge, Target Market, Market Opportunities, Competitive Analysis, Customer Analysis
Intermediate · Course · 1 - 4 Weeks
Status: New
Status: Free
University of Leeds
Sustainability in Business: Building a Greener Future
Skills you'll gain: Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Business Transformation, Sustainability Reporting, Business Modeling, Business Strategy, Business Leadership, Systems Thinking, Business Ethics, Environmental Issue, Business, Environment, Stakeholder Engagement
Intermediate · Course · 1 - 4 Weeks
Status: New
Board Infinity
Crafting User Interface - End to End Web Development
Skills you'll gain: Responsive Web Design, User Interface (UI) Design, User Interface and User Experience (UI/UX) Design, HTML and CSS, Javascript, Front-End Web Development, Web Design, React.js, Bootstrap (Front-End Framework), Web Development, Semantic Web, Web Content Accessibility Guidelines
Beginner · Course · 1 - 4 Weeks
Status: Free
Coursera Project Network
Créer une présentation professionnelle avec Prezi
Skills you'll gain: Presentations, Technical Communication, Professional Development, Data Sharing, Technical Documentation
Beginner · Guided Project · Less Than 2 Hours
Coursera Project Network
Créer une présentation d’entreprise avec Piktochart
Skills you'll gain: Presentations, User Accounts, Account Management, Data Visualization, Data Storytelling, Content Creation
Beginner · Guided Project · Less Than 2 Hours
Johns Hopkins University
Computational and Graphical Models in Probability
Skills you'll gain: Network Analysis, Statistical Modeling, Bayesian Network, R Programming, Simulations, Applied Mathematics, Graph Theory, Data Analysis, Probability, Statistical Analysis, Markov Model, Probability Distribution, Machine Learning
Intermediate · Course · 1 - 4 Weeks
Johns Hopkins University
Network Visualization and Intervention
Skills you'll gain: Data Visualization, Network Analysis, Relational Databases, Data Visualization Software, Data Storytelling, Data Literacy, Data Analysis, Data Manipulation, Persuasive Communication, Innovation
Intermediate · Course · 1 - 4 Weeks
Status: Free
Coursera Project Network
Créez des infographies avec Piktochart
Skills you'll gain: Data Visualization, Process Flow Diagrams, Presentations, Content Creation, Marketing Collateral
Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular social media marketing courses

El desarrollo de una startup : UBITS
Lean Product Portfolios: Beyond Value Stream Mapping: University of Maryland, College Park
Créer un Business Model Canva avec Mural: Coursera Project Network
From prototyping to validating business models: The Open University
Diseña una propuesta de valor efectiva: UBITS
Sustainability in Business: Building a Greener Future: University of Leeds
Crafting User Interface - End to End Web Development: Board Infinity
Créer une présentation professionnelle avec Prezi: Coursera Project Network
Créer une présentation d’entreprise avec Piktochart: Coursera Project Network
Computational and Graphical Models in Probability: Johns Hopkins University

Social Media Marketing Courses