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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • Status: Free
      Free
      U

      Universitat Autònoma de Barcelona

      Competencias digitales. Herramientas de ofimática (Microsoft Word, Excel, Power Point)

      Skills you'll gain: Spreadsheet Software, Data Entry, Document Management, File Management, Data Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.4K reviews

      Beginner · Course · 1 - 3 Months

    • J

      Johns Hopkins University

      Design and Interpretation of Clinical Trials

      Skills you'll gain: Clinical Trials, Scientific Methods, Medical Science and Research, Biostatistics, Data Collection, Ethical Standards And Conduct, Regulatory Compliance, Sample Size Determination, Statistical Methods, Statistical Analysis, Statistical Hypothesis Testing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4.3K reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of London

      Business and Marketing Strategies

      Skills you'll gain: Operations Management, Process Design, Business Operations, Operational Excellence, Marketing Planning, Manufacturing Operations, Strategic Marketing, Process Mapping, Marketing Strategy and Techniques, Operational Efficiency, Competitive Analysis, Marketing, Consumer Behaviour, Business Ethics, Global Marketing, Social Sciences, International Relations, Environmental Issue, Business Management, Culture

      4.5
      Rating, 4.5 out of 5 stars
      ·
      339 reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Minnesota

      Software Development Lifecycle

      Skills you'll gain: User Story, Agile Software Development, Software Design Patterns, Design Thinking, Software Development Methodologies, Software Design, Agile Methodology, Agile Project Management, Engineering Software, Process Mapping, Software Engineering, Kanban Principles, Software Development Life Cycle, Software Quality Assurance, Program Development, Application Security, Scrum (Software Development), User Experience Design, Requirements Analysis, Lean Methodologies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      9.6K reviews

      Intermediate · Specialization · 3 - 6 Months

    • G

      Google

      Put It to Work: Prepare for Cybersecurity Jobs

      Skills you'll gain: Incident Response, Computer Security Incident Management, Data Ethics, Cybersecurity, Security Management, Security Awareness, Incident Management, Cyber Security Assessment, Data Security, Personally Identifiable Information, Computer Security Awareness Training, Technical Communication

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.1K reviews

      Beginner · Course · 1 - 3 Months

    • B

      Berklee

      The Singer Songwriter

      Skills you'll gain: Music Theory, File Management, Music, Music Performance, Musical Composition, Peer Review, Instrumental Music, Self-Awareness, Performing Arts, Creativity, Automation, Storytelling, Writing, Editing, Software Installation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • G

      Google Cloud

      Google Cloud Digital Leader Training

      Skills you'll gain: Cloud Management, Serverless Computing, Google Cloud Platform, Digital Transformation, Data Governance, Cloud Services, Distributed Denial-Of-Service (DDoS) Attacks, Cloud Security, Cloud Infrastructure, Application Programming Interface (API), Real Time Data, Tensorflow, Data Management, Hybrid Cloud Computing, Data Warehousing, Artificial Intelligence, Infrastructure As A Service (IaaS), Cloud Computing, Big Data, Data Security

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.5K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: New
      New
      J

      Johns Hopkins University

      Johns Hopkins Medical Office Manager

      Skills you'll gain: Medical Billing and Coding, Patient Registration, Care Management, Medical Privacy, Revenue Cycle Management, Practice Management, Organizational Change, Change Management, Performance Review, Data Management, ICD Coding (ICD-9/ICD-10), Medical Terminology, Claims Processing, Human Resource Policies, Patient Safety, Continuous Quality Improvement (CQI), Case Management, Performance Improvement, Data Integrity, Healthcare Industry Knowledge

      4.8
      Rating, 4.8 out of 5 stars
      ·
      45 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: AI skills
      AI skills
      M

      Microsoft

      Microsoft Business Analyst

      Skills you'll gain: Microsoft Power Platform, Excel Formulas, Process Flow Diagrams, Business Process Modeling, User Story, Business Requirements, Stakeholder Management, Data Modeling, Microsoft Excel, Microsoft Visio, Software Development Life Cycle, Requirements Analysis, Requirements Elicitation, Quality Management, Pivot Tables And Charts, Power BI, Microsoft Power Automate/Flow, Scrum (Software Development), Business Analysis, Project Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      955 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • A

      Arizona State University

      TESOL Certificate, Part 2: Teach English Now!

      Skills you'll gain: Oral Comprehension, Learning Management Systems, Education Software and Technology, Literacy, Grammar, Technology Strategies, English Language, Language Competency, End User Training and Support, Language Learning, Emerging Technologies, Vocabulary, Innovation, Digital Transformation, Organizational Skills

      4.9
      Rating, 4.9 out of 5 stars
      ·
      4.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Michigan

      Web Applications for Everybody

      Skills you'll gain: Database Design, SQL, MySQL, PHP (Scripting Language), Relational Databases, JSON, jQuery, Hypertext Markup Language (HTML), Javascript and jQuery, Ajax, Databases, Data Modeling, Database Application, Database Development, Debugging, Web Applications, Object Oriented Programming (OOP), Web Development, Authentications, Web Development Tools

      4.7
      Rating, 4.7 out of 5 stars
      ·
      9.2K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free
      Free
      U

      University of Pennsylvania

      Driving Operational Performance

      Skills you'll gain: Process Analysis, Operational Performance Management, Capacity Planning, Operational Analysis, Operations Management, Process Optimization, Business Metrics, Performance Analysis, Customer Retention, Supply Chain, Resource Allocation, Customer experience improvement

      4.5
      Rating, 4.5 out of 5 stars
      ·
      10 reviews

      Intermediate · Course · 1 - 4 Weeks

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…343536…684

    In summary, here are 10 of our most popular brand management courses

    • Competencias digitales. Herramientas de ofimática (Microsoft Word, Excel, Power Point): Universitat Autònoma de Barcelona
    • Design and Interpretation of Clinical Trials: Johns Hopkins University
    • Business and Marketing Strategies: University of London
    • Software Development Lifecycle: University of Minnesota
    • Put It to Work: Prepare for Cybersecurity Jobs: Google
    • The Singer Songwriter: Berklee
    • Google Cloud Digital Leader Training: Google Cloud
    • Johns Hopkins Medical Office Manager: Johns Hopkins University
    • Microsoft Business Analyst: Microsoft
    • TESOL Certificate, Part 2: Teach English Now!: Arizona State University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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