• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    MathWorks

    Practical MATLAB Skills

    Skills you'll gain: Plot (Graphics), Scripting, Matlab, Data Manipulation, Mathematical Modeling, Data Analysis, Data Visualization, Data Visualization Software, Descriptive Statistics, Interactive Data Visualization, Exploratory Data Analysis, Data Mapping, Data Cleansing, File Management, Technical Communication

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Indian Institute of Technology Guwahati

    User Research Methods and Practices

    Skills you'll gain: User Research, UI/UX Research, Competitive Analysis, Qualitative Research, User Experience, User Experience Design, Usability Testing, User Centered Design, Persona (User Experience), Research Methodologies, Focus Group, Interviewing Skills, Requirements Elicitation, Data Collection, Stakeholder Analysis

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    PyMongo Case Study - Aggregating Customer Data of a Bank

    Skills you'll gain: Data Transformation, Customer Analysis, Data Analysis, Customer Data Management, MongoDB, Data Processing, Data Validation, Financial Data, Data Import/Export, Data Pipelines, Data Integration, Development Environment

    4.7
    Rating, 4.7 out of 5 stars
    ·
    30 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Onboarding: Automating Employee Journeys

    Skills you'll gain: Responsible AI, Data Ethics, HR Tech, AI Personalization, Automation, Employee Onboarding, Human Resource Strategy, AI Enablement, Generative AI Agents, Business Ethics, User Feedback, Document Management, Personalized Service, ChatGPT, Employee Engagement, Data Analysis

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Data Acquisition, Risk, and Estimation

    Skills you'll gain: Sampling (Statistics), Estimation, Risk Analysis, Statistical Methods, Statistical Software, Return On Investment, Statistical Analysis, Sample Size Determination, R (Software), Data Analysis, Business Risk Management, Probability & Statistics, Statistical Inference, Project Estimation, Business Analysis

    Build toward a degree

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    P

    Pearson

    Practical Splunk for Beginners

    Skills you'll gain: Splunk, Dashboard, Ad Hoc Reporting, Data Visualization Software, Event Monitoring, Security Information and Event Management (SIEM), Statistical Analysis, Software Installation, Analytics, Data Analysis, Anomaly Detection, Big Data, Query Languages

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Mural para principiantes

    Skills you'll gain: Collaborative Software, Data Sharing, Organizational Skills, User Accounts, Telecommuting, Teamwork, Graphic Design, Productivity, Content Marketing, Business Communication, Marketing Communications

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Skillshare

    Advanced Videography: Cinematic Travel Vlogging

    Skills you'll gain: Video Editing, Video Production, Videography, Photo/Video Production and Technology, Cinematography, Storytelling

    Intermediate · Course · 1 - 4 Weeks

  • P

    Packt

    120 Quick Stata Tips

    Skills you'll gain: Stata, STATA (Software), Scripting, Graphing, Data Visualization Software, Data Manipulation, Statistical Methods, Data Analysis, Data Management, Statistical Programming, Data Presentation, Debugging, Data Import/Export, Data Integrity

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Pearson

    Data Science Fundamentals, Part 1

    Skills you'll gain: Extract, Transform, Load, Data Validation, Data Transformation, Applied Machine Learning, Object-Relational Mapping, Data Wrangling, Data Cleansing, Data Manipulation, Data Integration, Web Scraping, Data Quality, Data Pipelines, Pandas (Python Package), Descriptive Statistics, Data Modeling, Data Science, Python Programming, Scikit Learn (Machine Learning Library), Extensible Markup Language (XML), Data Analysis

    Beginner · Specialization · 1 - 4 Weeks

  • C

    Coursera

    Создаем аккаунт для бизнеса в Twitter

    Skills you'll gain: Social Media, Social Media Management, Account Management, Business Planning, Customer Engagement, Target Audience

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Accroître l’engagement de votre profil d’entreprise sur IG

    Skills you'll gain: Instagram, Content Performance Analysis, Driving engagement, Social Media Management, Social Media, Social Media Marketing, Customer Engagement, Business Communication, Business

    Beginner · Guided Project · Less Than 2 Hours

1…338339340…388

In summary, here are 10 of our most popular marketing analytics courses

  • Practical MATLAB Skills: MathWorks
  • User Research Methods and Practices: Indian Institute of Technology Guwahati
  • PyMongo Case Study - Aggregating Customer Data of a Bank: EDUCBA
  • GenAI for Onboarding: Automating Employee Journeys: Coursera
  • Data Acquisition, Risk, and Estimation: University of Colorado Boulder
  • Practical Splunk for Beginners: Pearson
  • Mural para principiantes: Coursera
  • Advanced Videography: Cinematic Travel Vlogging: Skillshare
  • 120 Quick Stata Tips: Packt
  • Data Science Fundamentals, Part 1: Pearson

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok