What are the best social media marketing courses on Coursera?

Top courses include Meta’s Social Media Marketing Professional Certificate and offerings from Northwestern University and the Digital Marketing Institute . You can learn how to build strategies, create content, grow audiences, and run campaigns on platforms like Instagram, Facebook, LinkedIn, and TikTok.

Can I learn social media marketing for free on Coursera?

Yes. Many courses can be audited for free, giving you access to videos and reading materials. If you want to complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.

What skills will I gain from a social media marketing course?

You can learn how to create social media strategies, schedule posts, manage ad campaigns, use analytics tools, and tailor content for different platforms. Some courses also include hands-on projects and tools used in real-world marketing roles.

Do I need any experience to start learning social media marketing?

No experience is required. Many Coursera courses are built for beginners and guide you through key concepts, tools, and best practices step by step.

Can social media marketing courses on Coursera help me get a job?

Yes. Social media marketing skills are in high demand for roles in digital marketing , content creation, and brand management . Earning a certificate and completing practical projects can help you build a portfolio and show employers what you can do.

Top Social Media Marketing Courses - Learn Social Media Marketing Online

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Find the Best Social Media Marketing Course for Your Goals

Status: Free
Coursera Project Network
Comment configurer un pixel Facebook
Skills you'll gain: Facebook, Online Advertising, Social Media Marketing, Digital Advertising, Target Audience, Web Analytics, Software Installation
Beginner · Guided Project · Less Than 2 Hours
Status: New
Institut Mines-Télécom
Intelligence Digitale pour le bien commun
Skills you'll gain: Safety and Security, Emerging Technologies, Digital Communications, Digital Transformation, Cybersecurity, Communication, Technology Strategies, Innovation, Digital Content, Law, Regulation, and Compliance, Competitive Intelligence, Information Privacy, Ethical Standards And Conduct
Beginner · Course · 1 - 3 Months
Status: New
Status: Free
Coursera Instructor Network
GenAI for Legal Ethics and Practicality
Skills you'll gain: Data Ethics, Legal Strategy, Law, Regulation, and Compliance, Regulation and Legal Compliance, Legal Risk, Ethical Standards And Conduct, Compliance Management, Artificial Intelligence, Business Ethics, Innovation
Beginner · Course · 1 - 4 Weeks
Coursera Project Network
Blocks-based ABM with NetTango
Skills you'll gain: Simulations, Education Software and Technology, Computer Programming Tools, Computational Thinking, Data Sharing, Program Development, Computer Programming, UI Components
Advanced · Guided Project · Less Than 2 Hours
Coursera Project Network
Design infographics with Prezi
Skills you'll gain: Infographics, Presentations, Graphic and Visual Design
Beginner · Guided Project · Less Than 2 Hours
Status: Free
Yad Vashem
L’antisémitisme : De ses origines à nos jours
Skills you'll gain: Ancient History, European History, World History, Cultural Diversity, International Relations, Sociology, Social Sciences, Political Sciences, Research
Beginner · Course · 1 - 3 Months
Status: Free
Amazon Web Services
Amazon Connect Contact Lens Fundamentals
Skills you'll gain: Customer experience improvement, Customer Relationship Management, Customer Insights, Customer Service, Trend Analysis, Performance Analysis, Taking Meeting Minutes, Text Mining, System Implementation
Mixed · Course · 1 - 4 Weeks
Coursera
Creating Engaging Content for Facebook
Skills you'll gain: Facebook, Social Media Content, Content Creation, Social Media Management, Social Media, Content Performance Analysis, Social Media Strategy, Content Strategy, Drive Engagement, Video Production, Photo/Video Production and Technology, Storytelling, Community Development, Workflow Management, Target Audience, Live Streaming
Beginner · Course · 1 - 4 Weeks
Coursera Project Network
Primeros Pasos con Microsoft Word
Skills you'll gain: Microsoft Word, Editing, Writing, Document Management, Multimedia, Entrepreneurship, Productivity Software, Office Administration, Photography
Beginner · Guided Project · Less Than 2 Hours
Coursera Project Network
Publier des designs sur Slack avec Canva pour entreprises
Skills you'll gain: Slack (Software), Marketing Materials, Marketing Design, Collaborative Software, Shared Media, Multimedia, Content Creation, Social Media Content, Calendar Management, User Accounts, Cloud-Based Integration
Beginner · Guided Project · Less Than 2 Hours
Status: New
University of Maryland, College Park
Lean Enterprise Framework: Transform the Business Model
Skills you'll gain: Innovation, Product Lifecycle Management, New Product Development, Design Thinking, Product Development, Product Management, Business Modeling, Product Strategy, Customer experience strategy (CX), Key Performance Indicators (KPIs), Value Propositions, Performance Measurement, Portfolio Management, Customer Insights, Business Metrics, Business Strategy, Persona Development, Lean Methodologies
Beginner · Course · 1 - 3 Months
Status: New
University of Colorado Boulder
Fundamentals of Visualization & Design with Tableau
Skills you'll gain: Data Visualization, Data Visualization Software, Tableau Software, Interactive Data Visualization, Data Presentation, Data Import/Export, Data Storytelling
Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular social media marketing courses

Comment configurer un pixel Facebook: Coursera Project Network
Intelligence Digitale pour le bien commun: Institut Mines-Télécom
GenAI for Legal Ethics and Practicality: Coursera Instructor Network
Blocks-based ABM with NetTango: Coursera Project Network
Design infographics with Prezi : Coursera Project Network
L’antisémitisme : De ses origines à nos jours: Yad Vashem
Amazon Connect Contact Lens Fundamentals: Amazon Web Services
Creating Engaging Content for Facebook: Coursera
Primeros Pasos con Microsoft Word: Coursera Project Network
Publier des designs sur Slack avec Canva pour entreprises: Coursera Project Network

Social Media Marketing Courses