Marketing Analytics Courses
Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
Popular Marketing Analytics Courses and Certifications
Status: PreviewNortheastern University
Skills you'll gain: Feature Engineering, Exploratory Data Analysis, AI Enablement, Artificial Intelligence, Responsible AI, Data Analysis, Descriptive Statistics, Technology Strategies, Business Strategy, Machine Learning, Data Management, Data Preprocessing, Computer Vision, Unstructured Data, Predictive Modeling, Natural Language Processing
Status: FreeSkills you'll gain: Microsoft Copilot, Microsoft Excel, Data Cleansing, Data Visualization Software, Spreadsheet Software, Trend Analysis, Forecasting, Data Manipulation, Sales, Data Analysis, Artificial Intelligence
Packt
Skills you'll gain: Stata, STATA (Software), Scripting, Graphing, Data Visualization Software, Data Manipulation, Statistical Methods, Data Analysis, Data Management, Statistical Programming, Data Presentation, Debugging, Data Import/Export, Data Integrity
Status: PreviewThe Hong Kong University of Science and Technology
Skills you'll gain: FinTech, Mobile Banking, Financial Services, Technology Strategies, Banking, Commercial Lending, Financial Regulation, Blockchain, Business Strategies, Payment Systems, Market Opportunities, Emerging Technologies, Consumer Lending, Investments, Big Data, Fundraising and Crowdsourcing
Status: FreeSkills you'll gain: HTML and CSS, Responsive Web Design, Web Design, User Experience Design, Usability, User Centered Design, User Interface (UI) Design, Persona (User Experience), Adobe Photoshop, Figma (Design Software)
Status: Free TrialCorporate Finance Institute
Skills you'll gain: Tableau Software, Excel Formulas, Data Modeling, Dashboard, E-Commerce, Data Visualization Software, Performance Analysis, Interactive Data Visualization, Data Analysis, Regional Sales, Business Analysis, Key Performance Indicators (KPIs), Business Metrics, Branding
Status: NewStatus: Free TrialSkills you'll gain: Apache Spark, PySpark, Data Persistence, Big Data, Data Processing, Distributed Computing, Scala Programming, JSON, Data Transformation, Performance Tuning
Skills you'll gain: Data Pipelines, Big Data, Data Lakes, Microsoft Azure, Data Processing, Extract, Transform, Load, Data Integration, Cloud Management, Cloud Services
Status: NewStatus: PreviewIE Business School
Skills you'll gain: Critical Thinking, Logical Reasoning, Analytical Skills, Generative AI, Empathy, Cognitive flexibility, Research, Lifelong Learning, Data Analysis, Decision Making, Statistical Analysis
Status: Free TrialUniversity of Michigan
Skills you'll gain: Data Manipulation, Data Preprocessing, Data Analysis, Python Programming
Status: PreviewNortheastern University
Skills you'll gain: Data Storytelling, Data Literacy, Statistical Visualization, Data-Driven Decision-Making, Data Visualization Software, Data Preprocessing, Data Mining, Exploratory Data Analysis, Data Cleansing, Graphing, Big Data, Programming Principles, Python Programming, NumPy
Status: PreviewSkills you'll gain: Design, Graphic and Visual Design, Photography, Photo Editing, Photo/Video Production and Technology
In summary, here are 10 of our most popular marketing analytics courses
- Practical AI for Professionals: Northeastern University
- Copilot for Beginners: Sales Data Analysis in Excel: Coursera
- 120 Quick Stata Tips: Packt
- 핀테크 기초 및 개요: The Hong Kong University of Science and Technology
- Adobe Dreamweaver for Beginners: User Centric Web Design: Coursera
- Tableau Fundamentals Case Study - Ecommerce Analysis: Corporate Finance Institute
- Apache Spark: Apply & Evaluate Big Data Workflows: EDUCBA
- Introducción a Azure Data Factory para Big Data: Coursera
- Beyond the Obvious: How to Think in the Age of Generative AI: IE Business School
- Python Debugging Capstone Project: Fixing and Extending Code: University of Michigan
