Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Tecnológico de Monterrey
Skills you'll gain: Web Analytics, Google Analytics, Marketing Analytics, Marketing Effectiveness, Content Performance Analysis, Digital Marketing, Target Audience, Marketing Strategies, Digital Advertising, Analytics, Performance Measurement, Key Performance Indicators (KPIs), Competitive Analysis, User Research, Data Analysis
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Strategic Marketing, Marketing Analytics, Marketing Strategies, Digital Marketing, Consumer Behaviour, Data Visualization, Sales Strategy, Marketing, Performance marketing, Marketing Strategy and Techniques, Data-Driven Decision-Making, Digital Media Strategy, Data Visualization Software, Customer Analysis, Customer Engagement, Key Performance Indicators (KPIs), Analytics, Data Analysis, Target Market, Time Series Analysis and Forecasting
Beginner · Specialization · 3 - 6 Months

Dartmouth College
Skills you'll gain: Digital Transformation, Business Ethics, Customer experience improvement, Predictive Modeling, Predictive Analytics, Simulation and Simulation Software, Business Transformation, Scikit Learn (Machine Learning Library), Model Evaluation, Operations Research, Analytics, Business Technologies, Business Analytics, Data-Driven Decision-Making, Feature Engineering, Business Modeling, Systems Thinking, Complex Problem Solving, Process Optimization, Technology Strategies
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: SAP Analytics Cloud, Data Access, Data Modeling, Real Time Data, Stored Procedure, Data Warehousing, Database Development, Data Security, Data Integration, SAP Applications, SQL, Predictive Analytics, Business Reporting, Scripting
Intermediate · Course · 1 - 3 Months

Board Infinity
Skills you'll gain: Marketing Analytics, Responsible AI, Persona Development, A/B Testing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Analytics, Enterprise Resource Planning, Systems Analysis, Information Systems, Management Information Systems, Business Analytics, Business Process Management, Data Governance, Data Preprocessing, Automation
Beginner · Course · 1 - 4 Weeks

Universidad de Palermo
Skills you'll gain: Value Propositions, Price Negotiation, Consumer Behaviour, Communication Strategies
Beginner · Course · 1 - 4 Weeks

IESE Business School
Skills you'll gain: Value Propositions, Brand Management, Marketing, Marketing Strategies, Strategic Marketing, Product Strategy, Digital Marketing, Brand Strategy, Marketing Planning, Target Audience, Marketing Communications, Marketing Analytics, Customer Insights, Marketing Channel, Market Analysis, Consumer Behaviour
Mixed · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Marketing, Customer experience strategy (CX), Marketing Strategy and Techniques, Target Market, Digital Marketing, Customer Insights, Content Strategy, Persona Development, Brand Strategy, Agile Methodology, Storytelling, Consumer Behaviour
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Data Storytelling, Digital Transformation, Data-Driven Decision-Making, Business Transformation, Data Presentation, Agile Project Management, Business Analytics, Strategic Decision-Making, Data Strategy, Analytics, Business Intelligence, Agile Methodology, Storytelling, Customer experience strategy (CX), Presentations, Microsoft Power Platform, Data Literacy, Applied Machine Learning, Leadership, Stakeholder Communications
Beginner · Specialization · 3 - 6 Months

Fundação Instituto de Administração
Skills you'll gain: Campaign Management, Advertising Campaigns, Consumer Behaviour, Digital Marketing, Marketing Strategies, Marketing Effectiveness, Marketing Planning, Return On Investment, Media Planning, Performance Reporting, Customer Insights, Marketing Analytics, Customer Analysis, Customer experience improvement, Customer Engagement, Marketing Communications, Target Audience, Product Lifecycle Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Ethics, Data Analysis, Analytics, Data-Driven Decision-Making, Google Sheets, Business Analytics, Spreadsheet Software, Analytical Skills, Tableau Software, Data Sharing, Data Collection, Data Cleansing, Data Processing, Data Visualization Software, Data Visualization, SQL
Beginner · Course · 1 - 4 Weeks