• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
Log In
Join for Free
Coursera
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

Skip to search results

Filter by

Subject
Required
 *

Language
Required
 *

The language used throughout the course, in both instruction and assessments.

Learning Product
Required
 *

Build job-relevant skills in under 2 hours with hands-on tutorials.
Learn from top instructors with graded assignments, videos, and discussion forums.
Learn a new tool or skill in an interactive, hands-on environment.
Get in-depth knowledge of a subject by completing a series of courses and projects.
Earn career credentials from industry leaders that demonstrate your expertise.
Earn career credentials while taking courses that count towards your Master’s degree.
Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
Complete graduate-level learning without committing to a full degree program.
Earn a university-issued career credential in a flexible, interactive format.
Graduate level learning within reach.

Level
Required
 *

Duration
Required
 *

Skills
Required
 *

Subtitles
Required
 *

Educator
Required
 *

Find the best Marketing Analytics course for your goals

  • C

    Coursera Project Network

    Machine/Deep Learning for Mining Quality Prediction-Enhanced

    Skills you'll gain: Exploratory Data Analysis, Regression Analysis, Predictive Modeling, Applied Machine Learning, Data Manipulation, Data Analysis, Random Forest Algorithm, Machine Learning, Decision Tree Learning, Machine Learning Algorithms, Data Visualization Software, Artificial Neural Networks, Deep Learning, Statistical Methods, Python Programming

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Adobe

    Course 3: Technology Concepts Powering Adobe Commerce

    Skills you'll gain: Merchandising, Product Assortment, E-Commerce, Web Applications, Scalability, Business Technologies, Technology Solutions, Systems Integration, Application Programming Interface (API), Javascript

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Boost Productivity with Gemini in BigQuery

    Skills you'll gain: Google Gemini, Big Data, Data Analysis, Exploratory Data Analysis, Google Cloud Platform, Data Processing, Data Cleansing, Generative AI, Prompt Engineering, Data Visualization Software

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Introduction to Cloud Dataproc: Hadoop and Spark on Google Cloud

    Skills you'll gain: Apache Spark, Managed Services, Google Cloud Platform, Big Data, Apache Hadoop, Data Management, Servers

    4
    Rating, 4 out of 5 stars
    ·
    11 reviews

    Beginner · Project · Less Than 2 Hours

  • G

    Google Cloud

    Exploring the Public Cryptocurrency Datasets Available in BigQuery

    Skills you'll gain: SQL, Big Data, Data Validation, Query Languages, Data Mining, Business Metrics

    Advanced · Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Social Determinants of Health: Methodological Opportunities

    Skills you'll gain: Social Determinants Of Health, Community Health, Health Informatics, Health Equity, Health Policy, Research Methodologies, Data Analysis, Research, Public Health, Data Collection, Data Visualization

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Codio

    Data Analysis in Python

    Skills you'll gain: Matplotlib, Statistical Hypothesis Testing, Data Analysis, Data Import/Export, Data Cleansing, Probability & Statistics, Data Manipulation, Statistics, Descriptive Statistics, Pandas (Python Package), Data Science, Python Programming, Programming Principles, Scripting, Computational Logic

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Generative AI Integration: Effects on Labor and Workforce

    Skills you'll gain: Policy Development, Labor Relations, Workforce Management, Human Resources, Generative AI, Artificial Intelligence, Workforce Planning, Business Ethics, Emerging Technologies, Customer Relationship Management

    4.4
    Rating, 4.4 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Classify Text into Categories with the Natural Language API

    Skills you'll gain: Text Mining, Natural Language Processing, Cloud API, Google Cloud Platform, Unstructured Data, Classification And Regression Tree (CART), Application Programming Interface (API), Data Analysis

    Intermediate · Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Foundations of Probability and Random Variables

    Skills you'll gain: R Programming, Statistical Analysis, Combinatorics, Data Analysis, Probability, Statistics, Probability Distribution, Probability & Statistics, Bayesian Statistics, Applied Mathematics, Data Science, Artificial Intelligence and Machine Learning (AI/ML), Simulations

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Exploring Data Transformation with Google Cloud - Español

    Skills you'll gain: Real Time Data, Digital Transformation, Looker (Software), Business Intelligence, Data Strategy, Data Transformation, Business Intelligence Software, Google Cloud Platform, Big Data, Analytics, Data Storage, Data Storage Technologies, Dataflow, Data Pipelines, Data Management, Cloud Solutions

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Packt

    Recommender Systems Complete Course Beginner to Advanced

    Skills you'll gain: Tensorflow, PyTorch (Machine Learning Library), Natural Language Processing, Deep Learning, Predictive Modeling, Time Series Analysis and Forecasting, Artificial Neural Networks, Machine Learning, Machine Learning Algorithms, Data Analysis

    Intermediate · Course · 1 - 4 Weeks

Marketing Analytics learners also search

customer analytics
business analytics
analytics
data analytics
google analytics
web analytics
social media analytics
digital analytics
1…328329330…371

In summary, here are 10 of our most popular marketing analytics courses

  • Machine/Deep Learning for Mining Quality Prediction-Enhanced: Coursera Project Network
  • Course 3: Technology Concepts Powering Adobe Commerce: Adobe
  • Boost Productivity with Gemini in BigQuery: Google Cloud
  • Introduction to Cloud Dataproc: Hadoop and Spark on Google Cloud: Google Cloud
  • Exploring the Public Cryptocurrency Datasets Available in BigQuery: Google Cloud
  • Social Determinants of Health: Methodological Opportunities: University of Minnesota
  • Data Analysis in Python: Codio
  • Generative AI Integration: Effects on Labor and Workforce: University of Michigan
  • Classify Text into Categories with the Natural Language API: Google Cloud
  • Foundations of Probability and Random Variables: Johns Hopkins University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok