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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • É

      École Polytechnique Fédérale de Lausanne

      Functional Programming in Scala

      Skills you'll gain: Scala Programming, Apache Spark, Apache Hadoop, User Interface (UI), Distributed Computing, Programming Principles, Big Data, Software Design, Data Structures, Software Design Patterns, Functional Design, Data Manipulation, Object Oriented Programming (OOP), Interactive Data Visualization, Computer Programming, Data Processing, Real Time Data, Visualization (Computer Graphics), Performance Tuning, Algorithms

      4.7
      Rating, 4.7 out of 5 stars
      ·
      11K reviews

      Intermediate · Specialization · 3 - 6 Months

    • E

      Edureka

      MySQL for Data Analytics and Business Intelligence

      Skills you'll gain: MySQL, Relational Databases, Database Management, SQL, Databases, Business Intelligence, Data Storytelling, Role-Based Access Control (RBAC), Data Visualization Software, Data Warehousing, Data Literacy, Data Access, Query Languages, Data Transformation, Performance Tuning

      3.8
      Rating, 3.8 out of 5 stars
      ·
      20 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      California Institute of the Arts

      Visual Elements of User Interface Design

      Skills you'll gain: User Interface (UI) Design, Graphic and Visual Design, Web Design, Design Elements And Principles, Human Computer Interaction, Responsive Web Design, Typography, UI Components, Information Architecture, Interaction Design, User Experience Design

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.3K reviews

      Beginner · Course · 1 - 3 Months

    • T

      Tecnológico de Monterrey

      Analíticas de Marketing Digital

      Skills you'll gain: Web Analytics, Google Analytics, Web Analytics and SEO, Social Media, Search Engine Marketing, Social Media Marketing, Marketing Analytics, Market Research, Digital Marketing, Search Engine Optimization, Marketing Effectiveness, Content Performance Analysis, Analytical Skills, Online Advertising, Social Media Strategy, Email Marketing, Analytics, Business Metrics, Key Performance Indicators (KPIs), Facebook

      4.7
      Rating, 4.7 out of 5 stars
      ·
      209 reviews

      Intermediate · Specialization · 1 - 3 Months

    • U

      University of Virginia

      Pricing Strategy Optimization

      Skills you'll gain: Price Negotiation, Market Dynamics, Product Lifecycle Management, Revenue Management, Competitive Analysis, Target Market, Global Marketing, Market Share, Consumer Behaviour, Business Strategy, Product Strategy, Marketing Psychology, Marketing, Cost Accounting, Customer Insights, Customer Analysis, Value Propositions, Strategic Marketing, Economics, Demand Planning

      4.8
      Rating, 4.8 out of 5 stars
      ·
      903 reviews

      Beginner · Specialization · 3 - 6 Months

    • M

      Microsoft

      Microsoft Azure Data Fundamentals DP-900 Exam Prep

      Skills you'll gain: Azure Synapse Analytics, Microsoft Azure, Power BI, Databricks, Data Processing, Database Administration, Cloud Services, Data Warehousing, Database Systems, Databases, Dashboard, Data Architecture, NoSQL, Apache Spark, Relational Databases, MySQL, Data Store, SQL, Cloud Storage, Database Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      821 reviews

      Beginner · Specialization · 3 - 6 Months

    • S

      Salesforce

      Salesforce Sales Operations

      Skills you'll gain: Sales Pipelines, Sales Process, Sales Operations, Customer Success Management, Order Management, Sales Management, Salesforce, Dashboard, Sales, Sales Development, Customer Relationship Management (CRM) Software, Lead Generation, Request For Quotation (RFQ), Sales Support, Sales Enablement, Customer Relationship Management, Product Knowledge, B2B Sales, Campaign Management, Data Visualization

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.9K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Instructor Network

      B2B and Territory Sales Strategies and Techniques

      Skills you'll gain: Sales Territory Management, B2B Sales, Sales Management, Enterprise Sales, Consultative Selling, Sales, Sales Strategy, Sales Training, Market Opportunities, Market Analysis, Sales Operations, Sales Process, Market Research, Competitive Intelligence, Customer Relationship Management, Negotiation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      79 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of Illinois Urbana-Champaign

      Developing a Winning Marketing Strategy

      Skills you'll gain: Marketing, Marketing Planning, Branding, Marketing Strategy and Techniques, Consumer Behaviour, Brand Management, Product Planning, Marketing Analytics, Target Market, Promotional Strategies, Value Propositions, Market Analysis, Customer Insights

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.7K reviews

      Beginner · Course · 1 - 3 Months

    • D

      Duke University

      AI Product Management

      Skills you'll gain: Deep Learning, MLOps (Machine Learning Operations), Data Ethics, Data Management, Unsupervised Learning, Human Computer Interaction, User Experience Design, Classification And Regression Tree (CART), Data Quality, Human Centered Design, Machine Learning, Human Factors, Regression Analysis, Technical Management, Artificial Intelligence and Machine Learning (AI/ML), Applied Machine Learning, Artificial Neural Networks, Decision Tree Learning, Data Processing, Personally Identifiable Information

      4.7
      Rating, 4.7 out of 5 stars
      ·
      779 reviews

      Beginner · Specialization · 3 - 6 Months

    • I

      IESE Business School

      Claves de la Dirección de Empresas

      Skills you'll gain: Strategic Marketing, Financial Statement Analysis, Income Statement, Financial Statements, People Management, Balance Sheet, Financial Data, Financial Accounting, Product Marketing, Leadership Development, Marketing, Accrual Accounting, Marketing Strategy and Techniques, Working Capital, General Accounting, Financial Analysis, Team Management, Organizational Leadership, Business, Strategic Decision-Making

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.4K reviews

      Beginner · Specialization · 3 - 6 Months

    • E

      Emory University

      Survey analysis to Gain Marketing Insights

      Skills you'll gain: Customer Analysis, Statistical Analysis, Target Market, Marketing Analytics, Customer Insights, Market Research, Data Analysis, Data Analysis Software, Marketing, Marketing Strategy and Techniques, Brand Strategy

      4.5
      Rating, 4.5 out of 5 stars
      ·
      122 reviews

      Mixed · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing analytics courses

    • Functional Programming in Scala: École Polytechnique Fédérale de Lausanne
    • MySQL for Data Analytics and Business Intelligence: Edureka
    • Visual Elements of User Interface Design: California Institute of the Arts
    • Analíticas de Marketing Digital: Tecnológico de Monterrey
    • Pricing Strategy Optimization: University of Virginia
    • Microsoft Azure Data Fundamentals DP-900 Exam Prep: Microsoft
    • Salesforce Sales Operations: Salesforce
    • B2B and Territory Sales Strategies and Techniques: Coursera Instructor Network
    • Developing a Winning Marketing Strategy: University of Illinois Urbana-Champaign
    • AI Product Management: Duke University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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