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    Market Research Courses Online

    Learn market research techniques for business strategy. Understand how to gather, analyze, and interpret market data for informed decision-making.

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    Explore the Market Research Course Catalog

    • I

      IESE Business School

      Claves de la Dirección de Empresas

      Skills you'll gain: Strategic Marketing, Financial Statement Analysis, Income Statement, Financial Statements, People Management, Balance Sheet, Financial Data, Financial Accounting, Product Marketing, Leadership Development, Marketing, Accrual Accounting, Marketing Strategy and Techniques, Working Capital, General Accounting, Financial Analysis, Team Management, Organizational Leadership, Business, Strategic Decision-Making

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.4K reviews

      Beginner · Specialization · 3 - 6 Months

    • E

      Emory University

      Meaningful Marketing Insights

      Skills you'll gain: Pivot Tables And Charts, Marketing Analytics, Descriptive Statistics, Microsoft Excel, Regression Analysis, Data Analysis, Data-Driven Decision-Making, Marketing, Marketing Effectiveness, Exploratory Data Analysis, Consumer Behaviour, Statistical Analysis, Data Manipulation

      4.3
      Rating, 4.3 out of 5 stars
      ·
      284 reviews

      Intermediate · Course · 1 - 3 Months

    • D

      Duke University

      Think Again I: How to Understand Arguments

      Skills you'll gain: Persuasive Communication, Research, Writing, Oral Expression, Interpersonal Communications

      4.6
      Rating, 4.6 out of 5 stars
      ·
      3K reviews

      Beginner · Course · 1 - 3 Months

    • R

      Rice University

      Parallel, Concurrent, and Distributed Programming in Java

      Skills you'll gain: Apache Kafka, Apache Spark, Apache Hadoop, Distributed Computing, Java Programming, Java, Software Architecture, Systems Architecture, Data Structures, System Programming, Programming Principles, Servers, Application Frameworks, Debugging, Algorithms, Performance Tuning, Network Protocols, Computer Science, Functional Design, Scalability

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.6K reviews

      Intermediate · Specialization · 3 - 6 Months

    • U

      University of Pennsylvania

      Healthcare Law

      Skills you'll gain: Intellectual Property, Medical Privacy, General Data Protection Regulation (GDPR), Health Systems, Personally Identifiable Information, Health Care Procedure and Regulation, Law, Regulation, and Compliance, Information Privacy, Primary Care, Health Care Administration, Regulatory Compliance, Healthcare Industry Knowledge, Medicare, Health Care, Pharmaceuticals, Compliance Management, Health Policy, Health Disparities, Healthcare Ethics, Regulation and Legal Compliance

      4.8
      Rating, 4.8 out of 5 stars
      ·
      543 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free
      Free
      T

      The University of Hong Kong

      University Teaching

      Skills you'll gain: Instructional Design, Curriculum Development, Lesson Planning, Pedagogy, Teaching, Syllabus Development, Course Development, Instructional Strategies, Student Engagement, Higher Education, Student-Centred Learning

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.6K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      University of Geneva

      International Organizations Management

      Skills you'll gain: International Relations, Leadership and Management, Strategic Partnership, Marketing, Fundraising, Leadership, Governance, Public Policies, Business, Organizational Strategy, Organizational Structure, World History, Cross-Functional Collaboration

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      University of Amsterdam

      Classical Sociological Theory

      Skills you'll gain: Sociology, Social Studies, Social Sciences, Socioeconomics, Culture, Political Sciences, Economics, Qualitative Research, Research Methodologies

      4.9
      Rating, 4.9 out of 5 stars
      ·
      3K reviews

      Mixed · Course · 1 - 3 Months

    • D

      Duke University

      Entrepreneurial Finance: Strategy and Innovation

      Skills you'll gain: Financial Modeling, Blockchain, FinTech, Entrepreneurial Finance, Financial Market, Business Valuation, Risk Management, Excel Formulas, Market Data, Emerging Technologies, Cryptography, Risk Analysis, Fundraising and Crowdsourcing, Financial Analysis, Equities, Probability Distribution, Investments, Cryptographic Protocols, Private Equity, Financial Regulation

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.4K reviews

      Intermediate · Specialization · 3 - 6 Months

    • J

      Johns Hopkins University

      Summary Statistics in Public Health

      Skills you'll gain: Biostatistics, Statistical Visualization, Epidemiology, Medical Science and Research, Quantitative Research, Descriptive Statistics, Statistical Methods, Data Literacy, Probability Distribution, Public Health, Statistical Analysis, Clinical Trials, Sample Size Determination

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2K reviews

      Beginner · Course · 1 - 3 Months

    • N

      Novartis

      Drug Hunting: The Science of Making New Medicines

      Skills you'll gain: Drug Interaction, Clinical Trials, Pharmacology, Pharmaceuticals, Patient Safety, Clinical Research, Competitive Intelligence, Pharmacotherapy, Laboratory Research, Laboratory Testing, Biochemistry, Medical Science and Research, Safety Assurance, Chemistry, Medication Administration, Risk Analysis, Biology, Verification And Validation, Regulatory Compliance, Molecular Biology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      170 reviews

      Intermediate · Specialization · 3 - 6 Months

    • U

      University of Illinois Urbana-Champaign

      Firm Level Economics: Markets and Allocations

      Skills you'll gain: Supply And Demand, Market Dynamics, Economics, Game Theory, Market Analysis, Business Economics, Resource Allocation, Competitive Analysis, Decision Making, Public Policies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.1K reviews

      Intermediate · Course · 1 - 3 Months

    Market Research learners also search

    Business Analysis
    Market Structure
    Marketing Analytics
    Business Statistics
    Economic Policy
    Business English
    Economics
    Strategy
    1…323334…303

    In summary, here are 10 of our most popular market research courses

    • Claves de la Dirección de Empresas: IESE Business School
    • Meaningful Marketing Insights: Emory University
    • Think Again I: How to Understand Arguments: Duke University
    • Parallel, Concurrent, and Distributed Programming in Java: Rice University
    • Healthcare Law: University of Pennsylvania
    • University Teaching: The University of Hong Kong
    • International Organizations Management : University of Geneva
    • Classical Sociological Theory : University of Amsterdam
    • Entrepreneurial Finance: Strategy and Innovation: Duke University
    • Summary Statistics in Public Health : Johns Hopkins University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Market Research

    Market research is the gathering and analyzing of information about consumer behavior to help a company market its products or services. Market researchers use customer analytics such as past browsing and purchasing patterns to help predict future buying behaviors, thereby making it easier to lower business risks and maximize opportunities.

    Market research is important because this data analysis helps provide guidance to companies on which products to improve and which to discontinue, where and how much to spend on advertising, and what future product development goals and investments they should pursue. This field relies on both qualitative and quantitative research methods to gather customer and market data for interpretation.

    Qualitative research is gathered by reaching out to potential customers through focus groups, interviews, and questionnaires. With these qualitative methods, market researchers can delve into the thoughts and feelings people have towards a product or service. This information can be valuable in informing product design as well as creative marketing and branding strategies.

    In contrast, quantitative research analyzes statistical data to generate insights. With the advent of digital commerce and social media, there are vast new datasets available for researchers to parse to discern patterns of online behavior and purchasing decisions, as well as tools to conduct A/B testing of different marketing content and advertising strategies at scale.‎

    In today’s data-driven world, market research is more powerful than ever and used in virtually all industries. Market researchers with the analytical skills needed to conduct methodical research and interpret the resulting data, as well as the communication skills needed to present results to clients effectively, are thus in high demand.

    According to the Bureau of Labor Statistics, market research analysts make a median annual salary of $63,790 per year and typically have a bachelor’s degree to start, though higher salaries often come with a master’s degree. These jobs are expected to grow 20% between 2018 and 2028, which is much faster than the national average across the economy.‎

    Yes. As with other areas of business and marketing, Coursera offers a wide range of online courses and Specializations on topics related to market research, including business analytics, quantitative research, and more. These courses and Specializations are offered through top-ranked institutions like the University of California, Davis, the University of Pennsylvania, and Emory University, so you don’t have to sacrifice the quality of your education to learn online.

    Best of all, taking classes remotely lets you learn on a flexible schedule that can fit into your existing work or family life. And, because you’ll be taking the same courses as on-campus students at a significantly lower cost, you can rest assured that you’ll get a great return on this investment in your education.‎

    A background in business or marketing is always helpful for anyone who wants to learn about market research. This may help you better understand consumers and their choices as well as businesses and how they can improve their bottom line. Other work or educational experience that involved statistics, math, computer science, data analysis, psychology, other social sciences, communications, or business administration may also be helpful. Any experience you've had working with consumers, even if it was an entry-level sales or customer position, can also give you some insight into their behavior, which can be very beneficial when studying market research.‎

    Strong analytical skills and an interest in data are two traits you must have if you want to work in a field that uses market research. You'll also need good computer skills as you'll do the majority of your work online or using software such as Microsoft Office, WinCross, and Market Sight. You must be able to multitask and work under pressure, as you may have multiple projects going on at one time with fast-approaching deadlines. Those who work in market research are usually part of a team that involves other marketers, management, supervisors, clients, vendors, and even customers. For this reason, excellent communication skills and the ability to work with others are a must. You must enjoy collecting data and finding ways to organize it so that it makes sense to others, which means you must enjoy doing a little detective work and making presentations.‎

    Learning marketing research is ideal for anyone who has career goals that involve marketing or commerce. Adding the skill to your resume may help you find a career in either of those or a related field. If you want to start your own business, understanding market research can help you reach a wider audience that may be interested in whatever products or services you're selling.‎

    Online Market Research courses offer a convenient and flexible way to enhance your knowledge or learn new Market Research skills. Choose from a wide range of Market Research courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Market Research, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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