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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • E

      Emory University

      What Can AI Do for Marketing?

      Skills you'll gain: Marketing Analytics, AI Personalization, Data-Driven Decision-Making, Marketing Strategies, Marketing, Marketing Effectiveness, MarTech, Data Ethics, Customer experience improvement, Artificial Intelligence, Customer Insights, Personalized Service, Customer Data Management, Automation, Algorithms

      4.4
      Rating, 4.4 out of 5 stars
      ·
      18 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of California, Santa Cruz

      Bayesian Statistics

      Skills you'll gain: Time Series Analysis and Forecasting, Bayesian Statistics, R Programming, Forecasting, Statistical Inference, Statistical Modeling, Technical Communication, Data Analysis, Probability, Statistical Machine Learning, Statistical Methods, Statistical Analysis, Advanced Analytics, Mathematical Modeling, Microsoft Excel, Markov Model, Probability Distribution, Probability & Statistics, Unsupervised Learning, Regression Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      3.5K reviews

      Intermediate · Specialization · 3 - 6 Months

    • U

      University of Pennsylvania

      Gamification

      Skills you'll gain: Game Design, Solution Design, Design Thinking, Human Centered Design, Drive Engagement, Industrial and Organizational Psychology, Employee Engagement, Organizational Development, Behavioral Economics, Emerging Technologies, Risk Analysis, Customer Engagement, Psychology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.4K reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of Pennsylvania

      Introduction to Programming with Python and Java

      Skills you'll gain: Matplotlib, Object Oriented Design, Java, Object Oriented Programming (OOP), Data Analysis, Unit Testing, Pandas (Python Package), Eclipse (Software), Data Structures, Data Cleansing, Debugging, Pivot Tables And Charts, Data Visualization Software, Software Testing, Integrated Development Environments, Program Development, Programming Principles, Python Programming, Computer Programming, Computational Thinking

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.8K reviews

      Beginner · Specialization · 3 - 6 Months

    • J

      Johns Hopkins University

      Data Science: Statistics and Machine Learning

      Skills you'll gain: Shiny (R Package), Rmarkdown, Regression Analysis, Leaflet (Software), Exploratory Data Analysis, Statistical Inference, Predictive Modeling, Statistical Hypothesis Testing, Plotly, Machine Learning Algorithms, Interactive Data Visualization, Probability & Statistics, Data Visualization, Statistical Machine Learning, Feature Engineering, Statistical Analysis, Statistical Modeling, Probability, Data Science, Data Analysis

      4.4
      Rating, 4.4 out of 5 stars
      ·
      7.2K reviews

      Intermediate · Specialization · 3 - 6 Months

    • J

      Johns Hopkins University

      Executive Data Science

      Skills you'll gain: Data Quality, Exploratory Data Analysis, Employee Onboarding, Data Management, Team Motivation, Technical Communication, Data Analysis, Data Presentation, Project Management, Interviewing Skills, Data Science, Data-Driven Decision-Making, Management Training And Development, Organizational Leadership, Data Strategy, Team Management, Analytical Skills, Project Implementation, Team Building, Project Design

      4.5
      Rating, 4.5 out of 5 stars
      ·
      11K reviews

      Beginner · Specialization · 1 - 3 Months

    • D

      DeepLearning.AI

      AI for Medicine

      Skills you'll gain: Deep Learning, Statistical Analysis, Clinical Trials, Feature Engineering, Risk Modeling, Treatment Planning, Data Analysis, Precision Medicine, Decision Tree Learning, Predictive Modeling, Patient Treatment, Image Analysis, Machine Learning Methods, Applied Machine Learning, AI Personalization, Machine Learning, Random Forest Algorithm, Artificial Intelligence and Machine Learning (AI/ML), Data Processing, Medical Imaging

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.4K reviews

      Intermediate · Specialization · 1 - 3 Months

    • U

      University of Michigan

      Capstone: Retrieving, Processing, and Visualizing Data with Python

      Skills you'll gain: Data Processing, Data Collection, Data Visualization Software, Data Manipulation, Python Programming, Exploratory Data Analysis, Algorithms, Data Analysis, Web Scraping, Unstructured Data

      4.7
      Rating, 4.7 out of 5 stars
      ·
      14K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      How to Optimize Your Instagram Account

      Skills you'll gain: Instagram, Social Media Content, Content Creation, Social Media, Social Media Marketing, Account Strategy, Brand Awareness

      4.2
      Rating, 4.2 out of 5 stars
      ·
      323 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Leveraging AI for Enhanced Content Creation

      Skills you'll gain: Generative AI, Advertising, Advertising Campaigns, Content Creation, ChatGPT, Prompt Engineering, Content Marketing, Web Content, Data Ethics, Artificial Intelligence, Storytelling, Video Editing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      112 reviews

      Beginner · Course · 1 - 4 Weeks

    • K

      Kennesaw State University

      Six Sigma Green Belt

      Skills you'll gain: Statistical Process Controls, Statistical Hypothesis Testing, Process Capability, Team Management, Quality Improvement, Root Cause Analysis, Six Sigma Methodology, Lean Six Sigma, Lean Methodologies, Exploratory Data Analysis, Process Improvement, Quality Control, Probability & Statistics, Operational Excellence, Statistical Analysis, Process Analysis, Process Mapping, Correlation Analysis, Business Process Management, Data Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4.5K reviews

      Intermediate · Specialization · 3 - 6 Months

    • I

      IE Business School

      Positioning: What you need for a successful Marketing Strategy

      Skills you'll gain: Product Marketing, Value Propositions, Target Market, Marketing, Product Strategy, Market Analysis, Marketing Strategy and Techniques, Market Trend, Competitive Analysis, Consumer Behaviour

      4.5
      Rating, 4.5 out of 5 stars
      ·
      968 reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing analytics courses

    • What Can AI Do for Marketing?: Emory University
    • Bayesian Statistics: University of California, Santa Cruz
    • Gamification: University of Pennsylvania
    • Introduction to Programming with Python and Java: University of Pennsylvania
    • Data Science: Statistics and Machine Learning: Johns Hopkins University
    • Executive Data Science: Johns Hopkins University
    • AI for Medicine: DeepLearning.AI
    • Capstone: Retrieving, Processing, and Visualizing Data with Python: University of Michigan
    • How to Optimize Your Instagram Account : Coursera Project Network
    • Leveraging AI for Enhanced Content Creation : Coursera Instructor Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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