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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • Status: Free
      Free
      C

      Coursera Project Network

      Create a Project Management Tracker using Google Sheets

      Skills you'll gain: Google Sheets, Collaborative Software, Productivity Software, Organizational Skills, Spreadsheet Software, Project Management Software, Project Coordination, Small Business Accounting, Data Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      272 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • R

      Rutgers the State University of New Jersey

      Global Procurement and Sourcing

      Skills you'll gain: Strategic Sourcing, Supplier Management, Procurement, Supplier Relationship Management, Supplier Performance Management, Negotiation, Vendor Management, Contract Negotiation, Request For Quotation (RFQ), Stakeholder Management, Contract Management, Purchasing, Market Analysis, Supply Management, Request for Proposal, Competitive Analysis, Risk Management, Supply Chain Management, Strategic Partnership, Business Ethics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.4K reviews

      Beginner · Specialization · 3 - 6 Months

    • C

      Columbia University

      Construction Cost Estimating and Cost Control

      Skills you'll gain: Construction Estimating, Cost Estimation, Punch Work, Bidding, Cost Control, Project Closure, Lean Methodologies, Project Estimation, Cash Flow Forecasting, Request For Quotation (RFQ), Earned Value Management, Procurement, Request for Proposal, Change Orders, Building Information Modeling

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.2K reviews

      Beginner · Course · 3 - 6 Months

    • Status: Free
      Free
      T

      Technical University of Denmark (DTU)

      Environmental Management & Ethics

      Skills you'll gain: Environmental Regulations, Environment, Environmental Policy, Environmental Issue, Environmental Engineering, Ethical Standards And Conduct, Environmental Science, Systems Thinking, Law, Regulation, and Compliance, Mitigation, Cost Benefit Analysis, Economics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      408 reviews

      Mixed · Course · 1 - 3 Months

    • N

      Northwestern University

      Social Media Marketing

      Skills you'll gain: Marketing Budgets, Blogs, Social Media Marketing, Integrated Marketing Communications, Peer Review, Key Performance Indicators (KPIs), Social Media Strategy, Business Marketing, Real Time Data, Marketing Effectiveness, Content Marketing, Strategic Marketing, Marketing Strategies, Marketing, Target Audience, Social Media, Social Media Campaigns, Budgeting, Digital Transformation, Big Data

      4.6
      Rating, 4.6 out of 5 stars
      ·
      5.5K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: AI skills
      AI skills
      M

      Microsoft

      Microsoft Cybersecurity Analyst

      Skills you'll gain: Threat Modeling, MITRE ATT&CK Framework, Penetration Testing, Azure Active Directory, Network Security, Computer Systems, Security Information and Event Management (SIEM), Security Testing, Encryption, Cybersecurity, System Testing, Cloud Security, Threat Management, Vulnerability Scanning, Cloud Computing, Business Software, Cyber Attacks, Authentications, Active Directory, Data Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.5K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • E

      ESCP Business School

      Intercultural Management

      Skills you'll gain: Intercultural Competence, Team Management, Global Marketing, Cultural Sensitivity, Cultural Diversity, Organizational Leadership, People Management, Business Communication, Leadership and Management, Negotiation, Leadership, Human Resources Management and Planning, Marketing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      448 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      University of Toronto

      Introduction to Psychology

      Skills you'll gain: Psychology, Mental Health Diseases and Disorders, Human Learning, Human Development, Psychotherapy, Behavior Management, Social Sciences, Scientific Methods, Creativity, Experimentation, Cultural Diversity, Research, Ethical Standards And Conduct

      4.9
      Rating, 4.9 out of 5 stars
      ·
      5.3K reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of Pennsylvania

      Entrepreneurship 2: Launching your Start-Up

      Skills you'll gain: Entrepreneurship, Branding, Lean Methodologies, Team Building, Legal Risk, Business Strategy, Strategic Partnership, Intellectual Property, New Product Development, Team Management, Business Modeling, Presentations, Professional Networking, Equities, Recruitment Strategies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free
      Free
      U

      University of Florida

      Sustainable Agricultural Land Management

      Skills you'll gain: Water Resources, Land Management, Environment and Resource Management, Environmental Regulations, Natural Resource Management, Environmental Issue, Environment, Environmental Science, Policty Analysis, Research, and Development, Research

      4.8
      Rating, 4.8 out of 5 stars
      ·
      616 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Colorado Boulder

      Introduction to Public Relations and the Media

      Skills you'll gain: Press Releases, Strategic Communication, Media Relations, Public Relations, Marketing and Public Relations, Crisis Management, Corporate Communications, Marketing Communications, Communication Strategies, Corporate Sustainability, Brand Strategy, Branding, Brand Management, Storytelling, Business Ethics, Social Media, Persuasive Communication, Professional Networking, Writing, Research

      4.6
      Rating, 4.6 out of 5 stars
      ·
      662 reviews

      Beginner · Specialization · 3 - 6 Months

    • J

      Johns Hopkins University

      Genomic Data Science

      Skills you'll gain: Bioinformatics, Unix Commands, Biostatistics, Exploratory Data Analysis, Statistical Analysis, Unix, Data Science, Data Management, Statistical Methods, Molecular Biology, Command-Line Interface, Statistical Hypothesis Testing, Linux Commands, Data Analysis Software, Statistical Modeling, Data Structures, Data Analysis, R Programming, Computational Thinking, Jupyter

      4.5
      Rating, 4.5 out of 5 stars
      ·
      6.6K reviews

      Intermediate · Specialization · 3 - 6 Months

    Brand Management learners also search

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    1…313233…685

    In summary, here are 10 of our most popular brand management courses

    • Create a Project Management Tracker using Google Sheets: Coursera Project Network
    • Global Procurement and Sourcing: Rutgers the State University of New Jersey
    • Construction Cost Estimating and Cost Control: Columbia University
    • Environmental Management & Ethics: Technical University of Denmark (DTU)
    • Social Media Marketing: Northwestern University
    • Microsoft Cybersecurity Analyst: Microsoft
    • Intercultural Management: ESCP Business School
    • Introduction to Psychology: University of Toronto
    • Entrepreneurship 2: Launching your Start-Up: University of Pennsylvania
    • Sustainable Agricultural Land Management: University of Florida

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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