• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
Log In
Join for Free
Coursera
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

Skip to search results

Filter by

Subject
Required
 *

Language
Required
 *

The language used throughout the course, in both instruction and assessments.

Learning Product
Required
 *

Build job-relevant skills in under 2 hours with hands-on tutorials.
Learn from top instructors with graded assignments, videos, and discussion forums.
Learn a new tool or skill in an interactive, hands-on environment.
Get in-depth knowledge of a subject by completing a series of courses and projects.
Earn career credentials from industry leaders that demonstrate your expertise.
Earn career credentials while taking courses that count towards your Master’s degree.
Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
Complete graduate-level learning without committing to a full degree program.
Earn a university-issued career credential in a flexible, interactive format.
Graduate level learning within reach.

Level
Required
 *

Duration
Required
 *

Skills
Required
 *

Subtitles
Required
 *

Educator
Required
 *

Find the best Marketing Analytics course for your goals

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Data Science Decisions in Time: Using Data Effectively

    Skills you'll gain: Reinforcement Learning, Data-Driven Decision-Making, Markov Model, Time Series Analysis and Forecasting, Bayesian Statistics, Data Science, Predictive Analytics, Anomaly Detection, Probability Distribution, Machine Learning Methods, Statistical Analysis, A/B Testing, Sampling (Statistics)

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera Project Network

    Graduate Admission Prediction with Pyspark ML

    Skills you'll gain: Data Cleansing, PySpark, Data Manipulation, Data Processing, Pandas (Python Package), Data Analysis, Applied Machine Learning, Predictive Modeling, Big Data, Machine Learning, Regression Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    34 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera Project Network

    Utilize Survey Monkey as an Evaluation Tool

    Skills you'll gain: Employee Surveys, Analysis, User Feedback, Employee Training, Events and Conferences, Program Evaluation, Event Marketing, User Accounts

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    H

    Howard University

    Solving Business Problems with Spreadsheet Modeling

    Skills you'll gain: Correlation Analysis, Business Analysis, Spreadsheet Software, Analysis, Business Analytics, Microsoft Excel, Financial Modeling, Business Modeling, Risk Analysis, Complex Problem Solving, Data Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    9 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    W

    Whizlabs

    Power BI: Data Modeling and Data Analysis

    Skills you'll gain: Power BI, Data Analysis Expressions (DAX), Data Modeling, Star Schema, Data Warehousing, Data Security, Data Visualization Software, Pivot Tables And Charts, Performance Tuning, Business Intelligence, Excel Formulas, Role-Based Access Control (RBAC)

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera Instructor Network

    GenAI for Account Managers: Personalizing Client Engagement

    Skills you'll gain: Account Management, AI Personalization, Customer Engagement, Generative AI Agents, Customer Communications Management, Personalized Service, Customer Insights, Communication, Scalability, Customer Relationship Management (CRM) Software, Data Ethics, Email Automation, Customer Retention, Responsible AI, Predictive Modeling, Business Process Automation, Analytics, Workflow Management, Automation

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    Mastering NLP: Tokenization, Sentiment Analysis & Neural MT

    Skills you'll gain: Natural Language Processing, Large Language Modeling, Data Ethics, Responsible AI, Text Mining, PyTorch (Machine Learning Library), Artificial Neural Networks, Tensorflow, Artificial Intelligence and Machine Learning (AI/ML), Deep Learning, Data Processing, Artificial Intelligence, Scikit Learn (Machine Learning Library), Time Series Analysis and Forecasting, Machine Learning, Data Analysis, Unstructured Data, Data Cleansing, Applied Machine Learning, Unified Modeling Language

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    E

    EDUCBA

    Regression & Forecasting for Data Scientists using Python

    Skills you'll gain: Time Series Analysis and Forecasting, Exploratory Data Analysis, Feature Engineering, Statistical Analysis, Forecasting, Regression Analysis, Python Programming, Data Analysis, Predictive Modeling, Pandas (Python Package), Scikit Learn (Machine Learning Library), Machine Learning Algorithms, Supervised Learning, Data Cleansing, Data Transformation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    42 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera Instructor Network

    Sales Analysis with Claude

    Skills you'll gain: Sales Strategy, Sales Process, Sales Enablement, Sales Training, Anthropic Claude, Sales, Sales Development, Sales Management, Data-Driven Decision-Making, Inside Sales, AI Personalization, Customer Analysis, Customer Insights, Customer experience improvement, Market Analysis, Trend Analysis, Analysis

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    GCP Computing and Storage Services

    Skills you'll gain: Google Cloud Platform, Google App Engine, Kubernetes, Cloud Infrastructure, Load Balancing, Cloud Computing, Infrastructure As A Service (IaaS), Cloud Storage, Performance Tuning, Data Storage Technologies, Cloud Security, Cloud Computing Architecture, Virtual Machines, Scalability, DevOps, Disaster Recovery

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera Project Network

    ML Parameters Optimization: GridSearch, Bayesian, Random

    Skills you'll gain: Scikit Learn (Machine Learning Library), Regression Analysis, Performance Tuning, Applied Machine Learning, Machine Learning Methods, Statistical Machine Learning, Machine Learning, Bayesian Statistics, Data Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    8 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of London

    Statistics and Clustering in Python

    Skills you'll gain: Pandas (Python Package), NumPy, Probability & Statistics, Unsupervised Learning, Data Science, Statistics, Data Analysis, Statistical Analysis, Jupyter, Machine Learning Algorithms, Data Manipulation, Descriptive Statistics, Matplotlib, Data Visualization Software, Python Programming

    4.6
    Rating, 4.6 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 4 Weeks

Marketing Analytics learners also search

customer analytics
business analytics
analytics
data analytics
google analytics
web analytics
social media analytics
digital analytics
1…306307308…370

In summary, here are 10 of our most popular marketing analytics courses

  • Data Science Decisions in Time: Using Data Effectively: Johns Hopkins University
  • Graduate Admission Prediction with Pyspark ML: Coursera Project Network
  • Utilize Survey Monkey as an Evaluation Tool: Coursera Project Network
  • Solving Business Problems with Spreadsheet Modeling: Howard University
  • Power BI: Data Modeling and Data Analysis: Whizlabs
  • GenAI for Account Managers: Personalizing Client Engagement: Coursera Instructor Network
  • Mastering NLP: Tokenization, Sentiment Analysis & Neural MT: Edureka
  • Regression & Forecasting for Data Scientists using Python: EDUCBA
  • Sales Analysis with Claude : Coursera Instructor Network
  • GCP Computing and Storage Services: LearnKartS

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok