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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: New
      New
      P

      Packt

      Building a Strong Business Foundation

      Skills you'll gain: Business Modeling, Business Planning, Customer Analysis, User Research, Entrepreneurship, Financial Management, Market Research, Marketing Strategies, Business Development, Target Audience, Business Strategy, Email Marketing, Social Media Marketing, Value Propositions, Search Engine Optimization

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      P

      Packt

      Skills for a Modern Entrepreneur or Business Owner

      Skills you'll gain: Presentations, Financial Statement Analysis, Business Modeling, Blogs, Professional Development, Public Speaking, Spreadsheet Software, Business Planning, Customer Analysis, Professional Networking, Income Statement, Data Visualization, Personal Development, Excel Formulas, User Research, Financial Accounting, Balance Sheet, Entrepreneurship, Financial Management, Communication

      Beginner · Specialization · 3 - 6 Months

    • G

      Google Cloud

      Smart Analytics, Machine Learning and AI on GC - 한국어

      Skills you'll gain: Google Cloud Platform, Unstructured Data, Tensorflow, MLOps (Machine Learning Operations), Data Pipelines, Big Data, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Jupyter, Predictive Modeling, Natural Language Processing

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      G

      Google Cloud

      Google Cloud 資料分析簡介

      Skills you'll gain:

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      A

      Amazon Web Services

      Amazon Connect: Introduction to the Administrative Interface

      Skills you'll gain: Dashboard, Report Writing, Business Reporting, Management Reporting, Performance Reporting, Ad Hoc Reporting, Real Time Data, Call Center Experience, Administration, Workforce Management

      Beginner · Course · 1 - 4 Weeks

    • U

      Universidad de Palermo

      Administración de Empresas Certificado MasterTrack®

      Skills you'll gain: Human Capital, Human Resource Strategy, Business Process Management, Strategic Marketing, Organizational Strategy, Marketing, Strategic Leadership, Key Performance Indicators (KPIs), Human Resources Management and Planning, Corporate Strategy, Talent Management, Technology Strategies, Leadership and Management, Branding, Marketing Management, Business Process Improvement, Consumer Behaviour, Marketing Planning, Technical Management, Brand Strategy

      Credit offered

      Mastertrack · 6 - 12 Months

    • Status: New
      New
      G

      Google Cloud

      Pengantar Analisis Data di Google Cloud

      Skills you'll gain:

      Beginner · Course · 1 - 3 Months

    • G

      Google Cloud

      Responsible AI for Developers: Interpretability & Transparency - Polski

      Skills you'll gain: Artificial Intelligence, Data Ethics, Data Analysis, Software Visualization, Exploratory Data Analysis, Technical Documentation, Applied Machine Learning, Machine Learning Methods, Machine Learning

      Intermediate · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Vector Search and Embeddings - Français

      Skills you'll gain: Large Language Modeling, Google Cloud Platform, Natural Language Processing, Text Mining, Applied Machine Learning

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      G

      Google Cloud

      Boost Productivity with Gemini in BigQuery - 繁體中文

      Skills you'll gain: Exploratory Data Analysis, Data Processing, Data Pipelines, Data Manipulation, Big Data, Google Cloud Platform, Data Transformation, Data Visualization Software, Generative AI Agents, SQL, Artificial Intelligence and Machine Learning (AI/ML), Debugging

      Beginner · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Responsible AI for Developers: Fairness & Bias - 日本語版

      Skills you'll gain: Data Ethics, Google Cloud Platform, Artificial Intelligence, Open Source Technology, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Data Quality, Data Analysis

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free
      Free
      C

      Coursera Instructor Network

      GenAI for Employee Engagement: Driving Real-Time Insights

      Skills you'll gain: Employee Engagement, Drive Engagement, HR Tech, People Analytics, AI Personalization, Generative AI, Employee Surveys, Human Resource Strategy, Employee Retention, Data Ethics, Real Time Data, Human Resources, User Feedback, Continuous Improvement Process

      Intermediate · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing analytics courses

    • Building a Strong Business Foundation: Packt
    • Skills for a Modern Entrepreneur or Business Owner: Packt
    • Smart Analytics, Machine Learning and AI on GC - 한국어: Google Cloud
    • Google Cloud 資料分析簡介: Google Cloud
    • Amazon Connect: Introduction to the Administrative Interface: Amazon Web Services
    • Administración de Empresas Certificado MasterTrack®: Universidad de Palermo
    • Pengantar Analisis Data di Google Cloud: Google Cloud
    • Responsible AI for Developers: Interpretability & Transparency - Polski: Google Cloud
    • Vector Search and Embeddings - Français: Google Cloud
    • Boost Productivity with Gemini in BigQuery - 繁體中文: Google Cloud

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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