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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • G

      Google Cloud

      Smart Analytics, Machine Learning, and AI on GCP - Italiano

      Skills you'll gain: Google Cloud Platform, Unstructured Data, MLOps (Machine Learning Operations), Big Data, Data Pipelines, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Jupyter, Machine Learning, Predictive Modeling, Artificial Intelligence

      Intermediate · Course · 1 - 3 Months

    • U

      University of Illinois at Urbana-Champaign

      Graduate Certificate in Digital Marketing

      Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Extract, Transform, Load, Financial Auditing, Descriptive Statistics, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax

      Credit offered

      Graduate Certificate · 6 - 12 Months

    • Status: New
      New
      U

      University of Illinois Urbana-Champaign

      Understanding the Healthcare Innovation Process I

      Skills you'll gain: Product Development, New Product Development, Risk Management, Product Design, Innovation, Healthcare Industry Knowledge, Industrial Design, Stakeholder Engagement, Market Analysis, Return On Investment, Health Technology, Project Management, Forecasting, Financial Analysis, Agile Methodology, Waterfall Methodology

      Intermediate · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Building Resilient Streaming Analytics Systems on GCP IT

      Skills you'll gain: Dataflow, Real Time Data, Google Cloud Platform, Data Pipelines, Big Data, Data Storage Technologies, Data Processing, Advanced Analytics, Data Transformation, Scalability, Performance Tuning

      Intermediate · Course · 1 - 3 Months

    • G

      Google Cloud

      Responsible AI for Developers: Interpretability & Transparency - 繁體中文

      Skills you'll gain: Data Ethics, Data Analysis, Data Modeling, Artificial Intelligence, Machine Learning, Technical Communication

      Intermediate · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Gemini for Data Scientists and Analysts - Deutsch

      Skills you'll gain: Google Cloud Platform, Customer Analysis, Generative AI, Marketing Analytics, Big Data, Analytics, Advanced Analytics, Customer Insights, Data-Driven Decision-Making, Data Analysis, Predictive Modeling, Applied Machine Learning, Marketing Strategies, Forecasting

      Beginner · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Gemini for Data Scientists and Analysts - 한국어

      Skills you'll gain: Customer Insights, Customer Analysis, Machine Learning Methods, Artificial Intelligence, Sales Strategy, Generative AI, Google Cloud Platform, Predictive Analytics, Analytics, Customer Data Management, Time Series Analysis and Forecasting, Marketing Strategies, Data Modeling

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      G

      Google Cloud

      Introduction to Data Engineering on Google Cloud - Português Brasileiro

      Skills you'll gain: Data Pipelines, Cloud Storage, Apache Airflow, Data Warehousing, Extract, Transform, Load, Data Integration, Data Processing, Data Migration, Google Cloud Platform, Big Data, Data Storage Technologies, Automation, Serverless Computing

      Beginner · Course · 1 - 3 Months

    • G

      Google Cloud

      Responsible AI for Developers: Interpretability & Transparency - Español

      Skills you'll gain: Data Ethics, Data Modeling, Data Analysis, Data Visualization Software, Artificial Intelligence, Machine Learning, Applied Machine Learning, Software Development Tools, Technical Documentation

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      G

      Google Cloud

      Introduction to Data Engineering on Google Cloud - 日本語版

      Skills you'll gain: Data Sharing, Extract, Transform, Load, Cloud Storage, Google Cloud Platform, Data Migration, Data Pipelines, Data Import/Export, Big Data, Data Infrastructure, Data Warehousing, Apache Airflow, Data Storage, Data Processing, Data Management, Metadata Management, Automation, Serverless Computing

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      P

      Packt

      NLP – Embeddings & Text Preprocessing in Python

      Skills you'll gain: Natural Language Processing, Text Mining, Data Processing, Unstructured Data, NumPy, Pandas (Python Package), Deep Learning, Machine Learning, Data Transformation, Python Programming, Scikit Learn (Machine Learning Library)

      Intermediate · Course · 1 - 3 Months

    • G

      Google Cloud

      Gemini for Data Scientists and Analysts - 日本語版

      Skills you'll gain: Marketing Analytics, Generative AI, Customer Analysis, Customer Insights, Big Data, Marketing Strategies, Forecasting, Predictive Analytics, Data Analysis, Artificial Intelligence and Machine Learning (AI/ML)

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing analytics courses

    • Smart Analytics, Machine Learning, and AI on GCP - Italiano: Google Cloud
    • Graduate Certificate in Digital Marketing: University of Illinois at Urbana-Champaign
    • Understanding the Healthcare Innovation Process I: University of Illinois Urbana-Champaign
    • Building Resilient Streaming Analytics Systems on GCP IT: Google Cloud
    • Responsible AI for Developers: Interpretability & Transparency - 繁體中文: Google Cloud
    • Gemini for Data Scientists and Analysts - Deutsch: Google Cloud
    • Gemini for Data Scientists and Analysts - 한국어: Google Cloud
    • Introduction to Data Engineering on Google Cloud - Português Brasileiro: Google Cloud
    • Responsible AI for Developers: Interpretability & Transparency - Español: Google Cloud
    • Introduction to Data Engineering on Google Cloud - 日本語版: Google Cloud

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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