• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • C

      Coursera Project Network

      Use Canva to Create Social Media Marketing Designs

      Skills you'll gain: Canva (Software), Social Media Content, Social Media Marketing, Social Media, Marketing Design, Graphic Design, Branding

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.5K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • D
      A

      Multiple educators

      DeepLearning.AI Data Engineering

      Skills you'll gain: Apache Airflow, Data Modeling, Data Pipelines, Data Storage, Data Architecture, Data Transformation, Requirements Analysis, Data Processing, Data Warehousing, Query Languages, Apache Hadoop, Extract, Transform, Load, Data Lakes, Amazon Web Services, File Systems, Apache Spark, Database Systems, Data Integration, Infrastructure as Code (IaC), Terraform

      4.8
      Rating, 4.8 out of 5 stars
      ·
      433 reviews

      Intermediate · Professional Certificate · 3 - 6 Months

    • S

      SAS

      SAS Visual Business Analytics

      Skills you'll gain: SAS (Software), Network Analysis, Trend Analysis, Data Manipulation, Data Analysis, Forecasting, Data Quality, Text Mining, Exploratory Data Analysis, Ad Hoc Reporting, Spatial Data Analysis, Data Visualization Software, Spatial Analysis, Dashboard, Time Series Analysis and Forecasting, Business Analytics, Interactive Data Visualization, Data-Driven Decision-Making, Predictive Analytics, Data Visualization

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.1K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free
      Free
      U

      Università Bocconi

      Arts and Heritage Management

      Skills you'll gain: Leadership and Management, Business Management, Team Management, Brand Management, Leadership Studies, Brand Strategy, Art History, Data-Driven Decision-Making, Customer Relationship Management, Consumer Behaviour, Customer experience improvement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.5K reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of California, Davis

      Fundamentals of Visualization with Tableau

      Skills you'll gain: Data Visualization Software, Data Visualization, Interactive Data Visualization, Dashboard, Tableau Software, Data Presentation, Tree Maps, Data Analysis, Data Import/Export

      4.5
      Rating, 4.5 out of 5 stars
      ·
      6.7K reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Colorado Boulder

      Communicating Business Analytics Results

      Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Business Analytics, Data Visualization Software, Presentations, Data-Driven Decision-Making, Statistical Reporting, Data Analysis, Analytical Skills, Analysis, Technical Communication, Communication

      4.5
      Rating, 4.5 out of 5 stars
      ·
      516 reviews

      Intermediate · Course · 1 - 4 Weeks

    • B

      Board Infinity

      Generative AI in HR - Impact and Application of Gen AI

      Skills you'll gain: HR Tech, People Analytics, Human Resources Management and Planning, Human Resources, Data Ethics, Generative AI, Talent Acquisition, Employee Engagement, Recruitment, Human Resource Strategy, Training Programs, Employee Training, Workforce Planning, Artificial Intelligence, Ethical Standards And Conduct, Information Privacy

      4.4
      Rating, 4.4 out of 5 stars
      ·
      204 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      W

      West Virginia University

      Forensic Accounting and Fraud Examination

      Skills you'll gain: Auditing, Loss Prevention, Internal Controls, Financial Controls, Threat Detection, Anomaly Detection, Financial Auditing, Cybersecurity, Financial Data, Cyber Operations, Investigation, Criminal Investigation and Forensics, Analytics, Specialized Accounting, Cyber Attacks, Security Awareness, Big Data, Accounting, Business Ethics, Compliance Reporting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.1K reviews

      Mixed · Course · 1 - 3 Months

    • A

      Amazon Web Services

      AWS Cloud Practitioner Essentials

      Skills you'll gain: Amazon Web Services, Amazon CloudWatch, Public Cloud, AWS Identity and Access Management (IAM), Cloud Services, Cloud Computing, Cloud Platforms, Cloud Infrastructure, Amazon Elastic Compute Cloud, Cloud Management, Cloud Security, Amazon S3, Cloud Computing Architecture, Continuous Monitoring, Scalability

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.9K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      D

      Duke University

      Oil & Gas Industry Operations and Markets

      Skills you'll gain: Market Dynamics, Energy and Utilities, Operating Cost, Transportation Operations, Production Process, Supply Chain, Market Data, Market Trend, Cost Estimation, Global Marketing, Market Analysis, International Finance, Natural Resource Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.2K reviews

      Mixed · Course · 1 - 4 Weeks

    • I

      IBM

      IBM Introduction to Machine Learning

      Skills you'll gain: Exploratory Data Analysis, Feature Engineering, Unsupervised Learning, Supervised Learning, Dimensionality Reduction, Regression Analysis, Statistical Inference, Machine Learning Algorithms, Data Processing, Machine Learning, Data Access, Anomaly Detection, Classification And Regression Tree (CART), Scikit Learn (Machine Learning Library), Statistical Analysis, Data Analysis, Applied Machine Learning, Data Cleansing, Data Manipulation, Predictive Modeling

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.9K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Build a free website with WordPress

      Skills you'll gain: WordPress, Content Management, Web Content, Web Design and Development

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.8K reviews

      Intermediate · Guided Project · Less Than 2 Hours

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…303132…311

    In summary, here are 10 of our most popular marketing analytics courses

    • Use Canva to Create Social Media Marketing Designs: Coursera Project Network
    • DeepLearning.AI Data Engineering: DeepLearning.AI
    • SAS Visual Business Analytics: SAS
    • Arts and Heritage Management: Università Bocconi
    • Fundamentals of Visualization with Tableau: University of California, Davis
    • Communicating Business Analytics Results: University of Colorado Boulder
    • Generative AI in HR - Impact and Application of Gen AI: Board Infinity
    • Forensic Accounting and Fraud Examination: West Virginia University
    • AWS Cloud Practitioner Essentials: Amazon Web Services
    • Oil & Gas Industry Operations and Markets : Duke University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok