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    • Advertising

    Advertising Courses Online

    Understand advertising strategies and media planning. Learn to create and manage ad campaigns across various platforms.

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    Explore the Advertising Course Catalog

    • Status: Free
      Free
      C

      Coursera Project Network

      Build an Automated Landing page using AI from Wix ADI

      Skills you'll gain: Email Marketing, Lead Generation, Social Media Marketing, Social Media, Pay Per Click Advertising, Automation, Web Design and Development

      4.4
      Rating, 4.4 out of 5 stars
      ·
      49 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Entdecke verschiedene Arten von Facebook Ads

      Skills you'll gain: Social Media Campaigns, Advertising Campaigns, Social Media Strategy, Facebook, Social Media Marketing, Digital Advertising, Social Media, Advertising, Marketing Budgets

      Beginner · Guided Project · Less Than 2 Hours

    • U

      UBITS

      Storytelling avanzado: comunicación de alto impacto

      Skills you'll gain: Presentations, Storytelling, Data Storytelling, Oral Expression, Persuasive Communication, Public Speaking, Verbal Communication Skills, Drive Engagement, Motivational Skills, Communication, Target Audience, Leadership

      4.9
      Rating, 4.9 out of 5 stars
      ·
      9 reviews

      Advanced · Course · 1 - 4 Weeks

    • H

      HubSpot Academy

      Sales Enablement

      Skills you'll gain: Sales Enablement, Sales Strategy, Sales Management, Lead Generation, Sales, Customer Success Management, Content Marketing, Target Audience, Content Strategy, Persona Development, Customer Analysis, Content Creation, Meeting Facilitation, Service Level Agreement

      Beginner · Course · 1 - 3 Months

    • S

      Simplilearn

      Social Media Marketing

      Skills you'll gain: Social Media Marketing, Social Media Campaigns, Content Performance Analysis, Social Media Strategy, Instagram, Facebook, Pinterest, Digital Advertising, Customer Engagement, LinkedIn, Brand Awareness, Content Creation, Target Audience

      Beginner · Course · 1 - 4 Weeks

    • J

      Johns Hopkins University

      Foundations of Strategic Communications

      Skills you'll gain: Non-Verbal Communication, Interpersonal Communications, Technical Communication, Target Audience, Strategic Communication, Communication, Business Communication, Persuasive Communication, Technical Management, Professional Development, Leadership, Influencing, Organizational Leadership, Active Listening, Culture

      5
      Rating, 5 out of 5 stars
      ·
      6 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Automate Blog Advertisements with Zapier

      Skills you'll gain: Blogs, Social Media Content, Facebook, Social Media, Instagram, Automation, User Accounts

      4.8
      Rating, 4.8 out of 5 stars
      ·
      9 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • M

      Meta

      Prepare for the Meta Marketing Science Certification Exam

      Skills you'll gain: Marketing Analytics, Analytics, Marketing, Data Analysis, Resource Utilization, Marketing Effectiveness, Registration, Statistical Methods, Digital Marketing

      4.4
      Rating, 4.4 out of 5 stars
      ·
      8 reviews

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Social Media Campaigns with AI: From Strategy to Design

      Skills you'll gain: Prompt Engineering, Canva (Software), Social Media Campaigns, Instagram, Social Media Marketing, Social Media Content, Social Media Strategy, Content Creation, Branding, ChatGPT, Generative AI Agents, Design Elements And Principles, Data Import/Export

      Intermediate · Guided Project · Less Than 2 Hours

    • S

      Simplilearn

      Digital Marketing Landscape

      Skills you'll gain: Marketing, Digital Marketing, UI/UX Strategy, Digital Advertising, Marketing Strategy and Techniques, E-Commerce, Digital Media Strategy, Social Media Marketing, Content Marketing, Search Engine Optimization, Business Strategy, Brand Awareness, Web Analytics and SEO, Consumer Behaviour

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Build your business brand using Canva

      Skills you'll gain: Canva (Software), Logo Design, Branding, Brand Strategy, Graphic Design, Target Audience, Social Media Content, Marketing Materials, Scheduling, Presentations, Content Creation

      4.2
      Rating, 4.2 out of 5 stars
      ·
      45 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free
      Free
      C

      Coursera Instructor Network

      GenAI for Social Media and Influencer Marketing

      Skills you'll gain: Social Media Campaigns, AI Personalization, Social Media Marketing, Generative AI, Trend Analysis, Social Media, Canva (Software), Instagram, Social Media Content, Social Media Strategy, Market Trend, Content Creation, TikTok, Drive Engagement, ChatGPT, Prompt Engineering, Marketing, Automation, Customer Engagement, Artificial Intelligence

      Intermediate · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular advertising courses

    • Build an Automated Landing page using AI from Wix ADI: Coursera Project Network
    • Entdecke verschiedene Arten von Facebook Ads: Coursera Project Network
    • Storytelling avanzado: comunicación de alto impacto: UBITS
    • Sales Enablement: HubSpot Academy
    • Social Media Marketing: Simplilearn
    • Foundations of Strategic Communications: Johns Hopkins University
    • Automate Blog Advertisements with Zapier : Coursera Project Network
    • Prepare for the Meta Marketing Science Certification Exam: Meta
    • Social Media Campaigns with AI: From Strategy to Design: Coursera Project Network
    • Digital Marketing Landscape: Simplilearn

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Advertising

    Advertising courses on Coursera provide learners with a wide array of skills necessary for successful advertising campaigns in various media:

    • Fundamentals of Advertising: Understand the core principles of advertising, including strategy, design, and media selection.
    • Digital Marketing Techniques: Master the tools and techniques for digital advertising, including social media, search engine marketing (SEM), and display advertising.
    • Copywriting: Learn how to craft compelling messages that resonate with target audiences and encourage engagement.
    • Data Analysis and Metrics: Gain proficiency in measuring advertising effectiveness using analytics and key performance indicators (KPIs).
    • Brand Management: Develop skills to build and maintain a strong brand through consistent and effective advertising.
    • Consumer Behavior: Understand the psychological and social factors that influence consumer decisions and how to leverage this knowledge in advertising strategies.
    • Creative Development: Explore creative process management from concept development to execution, ensuring creative aligns with marketing objectives. ‎

    Advertising courses on Coursera are designed to accommodate learners at all levels:

    • Beginners: No prior marketing experience is needed for introductory courses that cover the basics of advertising and its role in marketing.
    • Intermediate Marketers: Those with some marketing background can deepen their understanding of specific advertising channels and strategies.
    • Advanced Professionals: Experienced marketers can enhance their skills with advanced courses on strategic advertising, integrated marketing communications, and leadership in advertising teams.

    Courses are structured to provide foundational knowledge and then build up to more complex concepts and practices. ‎

    Participants in Advertising courses on Coursera can earn several types of credentials that enhance their career prospects:

    • Certificates of Completion: Showcase your newly acquired advertising skills on your resume or LinkedIn profile.
    • Professional Certificates: Certify your expertise in specific areas of advertising such as digital marketing or brand management.
    • Specializations: Engage in comprehensive study paths that cover multiple aspects of advertising, preparing you for senior roles or entrepreneurial ventures.

    These credentials are valuable for professionals looking to advance their careers in advertising, marketing, and related fields.‎

    Skills acquired from Advertising courses can lead to numerous career paths within the marketing and communication industries:

    • Advertising Manager: Plan and execute advertising campaigns across various media.
    • Digital Marketing Specialist: Develop and manage online advertising strategies to maximize online presence and engagement.
    • Brand Strategist: Guide the strategic direction of a brand's advertising efforts to ensure consistency and effectiveness.
    • Creative Director: Lead the creative team in generating innovative ideas and visuals for campaign materials.
    • Media Planner/Buyer: Determine the most effective media for campaigns and negotiate ad placements.
    • Marketing Analyst: Use data to analyze market trends and the effectiveness of advertising campaigns.

    Proficiency in advertising is crucial for driving business growth and creating impactful brand interactions in today's competitive market. ‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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