• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • G

      Google Cloud

      Gemini for Data Scientists and Analysts - Français

      Skills you'll gain: Marketing Analytics, Analytics, Customer Analysis, Generative AI, Data Analysis, Customer Insights, Google Cloud Platform, Customer Data Management, Marketing Strategies, Predictive Modeling, Customer Acquisition Management, Forecasting, Machine Learning Algorithms

      Beginner · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Introduction to Data Engineering on Google Cloud - Español

      Skills you'll gain: Metadata Management, Data Pipelines, Data Processing, Google Cloud Platform, Data Migration, Cloud Storage, Data Lakes, Data Storage, Big Data, Data Infrastructure, Extract, Transform, Load, Data Management, Data Transformation, Automation, Serverless Computing, SQL

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Créer du contenu de sensibilisation à une cause sur Canva

      Skills you'll gain: Canva (Software), Content Creation, Graphic Design, Graphic and Visual Design, Creative Design, Design, Visual Design

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      P

      Packt

      Advanced Data Management in Azure Databricks

      Skills you'll gain: Databricks, Real Time Data, Data Governance, Data Lakes, Microsoft Azure, Data Architecture, Data Management, Data Pipelines, Apache Spark, Data Quality, Data Integrity

      Advanced · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Launching into Machine Learning - 한국어

      Skills you'll gain: Applied Machine Learning, Machine Learning Algorithms, Data Quality, Machine Learning, Data Cleansing, Supervised Learning, Exploratory Data Analysis, Google Cloud Platform, Regression Analysis, Big Data, Sampling (Statistics), Performance Tuning

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Créer des infographies avec Prezi

      Skills you'll gain: Infographics, Presentations, Content Creation, Graphic and Visual Design, User Accounts

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free
      Free
      C

      Coursera Instructor Network

      GenAI for Compensation Analysis in Law Firms

      Skills you'll gain: Compensation Management, Compensation Analysis, Compensation Strategy, Compensation and Benefits, People Analytics, Data-Driven Decision-Making, Benchmarking, Labor Compliance, Payroll, Generative AI, Employee Retention

      Intermediate · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Creating BigQuery Datasets, Visualizing Insights - Français

      Skills you'll gain: Dashboard, Data Visualization Software, SQL, Big Data, Data Import/Export, Data Storage, Database Management Systems, Data Analysis, Google Cloud Platform, Data Management

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      G

      Google Cloud

      Geliştiriciler İçin Sorumlu Yapay Zeka

      Skills you'll gain: Cloud Security, Generative AI, Data Ethics, Information Privacy, Google Cloud Platform, Artificial Intelligence, Data Security, Information Systems Security, Testability, Maintainability, Open Source Technology, Safety and Security, Artificial Intelligence and Machine Learning (AI/ML), Data Visualization Software, Applied Machine Learning, Machine Learning, Software Documentation, Data Validation, Data Quality, Data Analysis

      Intermediate · Specialization · 1 - 3 Months

    • G

      Google Cloud

      Responsible AI for Developers: Fairness & Bias - Español

      Skills you'll gain: Data Ethics, Google Cloud Platform, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Open Source Technology, Machine Learning, Data Quality, Data Analysis, Data Validation

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      P

      Packt

      Exploratory Data Analysis & Core ML Algorithms

      Skills you'll gain: Exploratory Data Analysis, Data Processing, Predictive Modeling, Classification And Regression Tree (CART), Data Analysis, Machine Learning Algorithms, Regression Analysis, Statistical Modeling, Data Cleansing, Feature Engineering, Supervised Learning, Data Manipulation, Predictive Analytics, Data Visualization

      Intermediate · Course · 1 - 3 Months

    • G

      Google Cloud

      Work with Gemini Models in BigQuery - Español

      Skills you'll gain: Generative AI, Workflow Management, Artificial Intelligence and Machine Learning (AI/ML), Big Data, Jupyter, Google Cloud Platform, SQL, Applied Machine Learning, Customer Relationship Management, Query Languages

      Intermediate · Course · 1 - 4 Weeks

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…298299300…310

    In summary, here are 10 of our most popular marketing analytics courses

    • Gemini for Data Scientists and Analysts - Français: Google Cloud
    • Introduction to Data Engineering on Google Cloud - Español: Google Cloud
    • Créer du contenu de sensibilisation à une cause sur Canva: Coursera Project Network
    • Advanced Data Management in Azure Databricks: Packt
    • Launching into Machine Learning - 한국어: Google Cloud
    • Créer des infographies avec Prezi : Coursera Project Network
    • GenAI for Compensation Analysis in Law Firms: Coursera Instructor Network
    • Creating BigQuery Datasets, Visualizing Insights - Français: Google Cloud
    • Geliştiriciler İçin Sorumlu Yapay Zeka: Google Cloud
    • Responsible AI for Developers: Fairness & Bias - Español: Google Cloud

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok