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    Market Research Courses Online

    Learn market research techniques for business strategy. Understand how to gather, analyze, and interpret market data for informed decision-making.

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    Explore the Market Research Course Catalog

    • S

      S.P. Jain Institute of Management and Research

      Post Graduate Diploma in Management Online

      Skills you'll gain: Mergers & Acquisitions, Search Engine Marketing, Working Capital, Design Thinking, Operations Management, Business Valuation, Competitive Analysis, Manufacturing Operations, Business Strategy, Supply Chain Management, Digital Transformation, Consumer Behaviour, Persuasive Communication, Integrated Marketing Communications, Organizational Leadership, Organizational Change, Change Management, Financial Statement Analysis, Portfolio Management, Technical Consulting

      Earn a degree

      Degree · 1 - 4 Years

    • Status: New
      New
      A

      Adobe

      Course 2: Introduction to Adobe Commerce

      Skills you'll gain: E-Commerce, Advertising, Scalability, B2B Sales, Merchandising, Order Management, Growth Strategies, Personalized Service, Customer Engagement, Promotions and Campaigns, Real Time Data

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      U

      University of Illinois Urbana-Champaign

      Understanding the Healthcare Innovation Process I

      Skills you'll gain: Product Development, New Product Development, Risk Management, Product Design, Innovation, Healthcare Industry Knowledge, Industrial Design, Stakeholder Engagement, Market Analysis, Return On Investment, Health Technology, Project Management, Forecasting, Financial Analysis, Agile Methodology, Waterfall Methodology

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free
      Free
      C

      Coursera Instructor Network

      GenAI for Portfolio Managers: Smarter Asset Allocation

      Skills you'll gain: Portfolio Management, Asset Management, Investment Management, Generative AI, Investments, Prompt Engineering, Wealth Management, Artificial Intelligence, ChatGPT, Regulatory Compliance, Ethical Standards And Conduct, Risk Management, Risk Analysis, Real Time Data

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      P

      Packt

      Building a Strong Business Foundation

      Skills you'll gain: Business Modeling, Business Planning, Customer Analysis, User Research, Entrepreneurship, Financial Management, Market Research, Marketing Strategies, Business Development, Target Audience, Business Strategy, Email Marketing, Social Media Marketing, Value Propositions, Search Engine Optimization

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      A

      Adobe

      Course 3: Technology Concepts Powering Adobe Commerce

      Skills you'll gain: Merchandising, Product Assortment, E-Commerce, Web Applications, Scalability, Web Development Tools, Business Technologies, Technology Solutions, Application Development, Application Programming Interface (API), Javascript

      Beginner · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Kodlayıcı-Kod Çözücü Mimarisi

      Skills you'll gain: Keras (Neural Network Library), Tensorflow, Natural Language Processing, Machine Learning Methods, Applied Machine Learning, Deep Learning, Artificial Neural Networks

      Advanced · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free
      Free
      E

      E2E Testing

      Ungraded plugin Rev Share

      Skills you'll gain: Programming Principles, Engineering, Computer Programming, Electrical and Computer Engineering, Physics, General Science and Research

      Mixed · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Gemini for Data Scientists and Analysts-Português Brasileiro

      Skills you'll gain: Marketing Strategies, Customer Analysis, Big Data, Forecasting, Customer Insights, Predictive Analytics, Analytics, Target Audience, Data Analysis, Marketing Analytics, Artificial Intelligence, Predictive Modeling, Artificial Intelligence and Machine Learning (AI/ML), Applied Machine Learning, Google Cloud Platform, Generative AI

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free
      Free
      D

      DeepLearning.AI

      Building Toward Computer Use with Anthropic

      Skills you'll gain: Prompt Engineering, Computer Vision, Human Computer Interaction, Image Analysis, Artificial Intelligence, Generative AI, User Interface (UI), Application Programming Interface (API), Large Language Modeling

      Beginner · Project · Less Than 2 Hours

    • M

      Meta

      Introduction au Marketing des réseaux sociaux

      Skills you'll gain: Social Media Marketing, Social Media, Target Audience, Marketing, Social Media Strategy, Instagram, Customer Analysis, Marketing Channel, Marketing Strategies, Facebook, Digital Marketing, Key Performance Indicators (KPIs), Goal Setting

      Beginner · Course · 1 - 3 Months

    • G

      Google Cloud

      Transformer Models and BERT Model - Deutsch

      Skills you'll gain: Large Language Modeling, Natural Language Processing, Generative AI, Artificial Neural Networks

      Advanced · Course · 1 - 4 Weeks

    Market Research learners also search

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    1…298299300…302

    In summary, here are 10 of our most popular market research courses

    • Post Graduate Diploma in Management Online: S.P. Jain Institute of Management and Research
    • Course 2: Introduction to Adobe Commerce: Adobe
    • Understanding the Healthcare Innovation Process I: University of Illinois Urbana-Champaign
    • GenAI for Portfolio Managers: Smarter Asset Allocation: Coursera Instructor Network
    • Building a Strong Business Foundation: Packt
    • Course 3: Technology Concepts Powering Adobe Commerce: Adobe
    • Kodlayıcı-Kod Çözücü Mimarisi: Google Cloud
    • Ungraded plugin Rev Share: E2E Testing
    • Gemini for Data Scientists and Analysts-Português Brasileiro: Google Cloud
    • Building Toward Computer Use with Anthropic: DeepLearning.AI

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Market Research

    Market research is the gathering and analyzing of information about consumer behavior to help a company market its products or services. Market researchers use customer analytics such as past browsing and purchasing patterns to help predict future buying behaviors, thereby making it easier to lower business risks and maximize opportunities.

    Market research is important because this data analysis helps provide guidance to companies on which products to improve and which to discontinue, where and how much to spend on advertising, and what future product development goals and investments they should pursue. This field relies on both qualitative and quantitative research methods to gather customer and market data for interpretation.

    Qualitative research is gathered by reaching out to potential customers through focus groups, interviews, and questionnaires. With these qualitative methods, market researchers can delve into the thoughts and feelings people have towards a product or service. This information can be valuable in informing product design as well as creative marketing and branding strategies.

    In contrast, quantitative research analyzes statistical data to generate insights. With the advent of digital commerce and social media, there are vast new datasets available for researchers to parse to discern patterns of online behavior and purchasing decisions, as well as tools to conduct A/B testing of different marketing content and advertising strategies at scale.‎

    In today’s data-driven world, market research is more powerful than ever and used in virtually all industries. Market researchers with the analytical skills needed to conduct methodical research and interpret the resulting data, as well as the communication skills needed to present results to clients effectively, are thus in high demand.

    According to the Bureau of Labor Statistics, market research analysts make a median annual salary of $63,790 per year and typically have a bachelor’s degree to start, though higher salaries often come with a master’s degree. These jobs are expected to grow 20% between 2018 and 2028, which is much faster than the national average across the economy.‎

    Yes. As with other areas of business and marketing, Coursera offers a wide range of online courses and Specializations on topics related to market research, including business analytics, quantitative research, and more. These courses and Specializations are offered through top-ranked institutions like the University of California, Davis, the University of Pennsylvania, and Emory University, so you don’t have to sacrifice the quality of your education to learn online.

    Best of all, taking classes remotely lets you learn on a flexible schedule that can fit into your existing work or family life. And, because you’ll be taking the same courses as on-campus students at a significantly lower cost, you can rest assured that you’ll get a great return on this investment in your education.‎

    A background in business or marketing is always helpful for anyone who wants to learn about market research. This may help you better understand consumers and their choices as well as businesses and how they can improve their bottom line. Other work or educational experience that involved statistics, math, computer science, data analysis, psychology, other social sciences, communications, or business administration may also be helpful. Any experience you've had working with consumers, even if it was an entry-level sales or customer position, can also give you some insight into their behavior, which can be very beneficial when studying market research.‎

    Strong analytical skills and an interest in data are two traits you must have if you want to work in a field that uses market research. You'll also need good computer skills as you'll do the majority of your work online or using software such as Microsoft Office, WinCross, and Market Sight. You must be able to multitask and work under pressure, as you may have multiple projects going on at one time with fast-approaching deadlines. Those who work in market research are usually part of a team that involves other marketers, management, supervisors, clients, vendors, and even customers. For this reason, excellent communication skills and the ability to work with others are a must. You must enjoy collecting data and finding ways to organize it so that it makes sense to others, which means you must enjoy doing a little detective work and making presentations.‎

    Learning marketing research is ideal for anyone who has career goals that involve marketing or commerce. Adding the skill to your resume may help you find a career in either of those or a related field. If you want to start your own business, understanding market research can help you reach a wider audience that may be interested in whatever products or services you're selling.‎

    Online Market Research courses offer a convenient and flexible way to enhance your knowledge or learn new Market Research skills. Choose from a wide range of Market Research courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Market Research, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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