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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • G

      Google Cloud

      Reliable Cloud Infrastructure: Design & Process italiano

      Skills you'll gain: Application Deployment, Microservices, Google App Engine, Kubernetes, API Design, Restful API, Google Cloud Platform, Cloud Computing Architecture, CI/CD, Cloud Storage, Cloud Security, Scalability, DevOps, Network Architecture, System Monitoring, Persona (User Experience), Service Level, User Requirements Documents

      Advanced · Course · 1 - 3 Months

    • Status: New
      New
      S

      Starweaver

      Revolutionizing Finance: Mastering Blockchain Foundations

      Skills you'll gain: Blockchain, Ledgers (Accounting), FinTech, Payment Systems, Digital Assets, Financial Trading, Financial Market, Financial Services, Financial Systems, Transaction Processing, Emerging Technologies, Cryptography, Application Development, Computer Programming Tools

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Accroître l’engagement de votre profil d’entreprise sur IG

      Skills you'll gain: Instagram, Content Performance Analysis, Social Media, Social Media Marketing, Drive Engagement, Performance Metric, Social Media Strategy, Customer Engagement

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      P

      Packt

      The Complete Tableau Bootcamp for Aspiring Data Scientists

      Skills you'll gain: Tableau Software, Data Visualization Software, Dashboard, Interactive Data Visualization, Data Manipulation, Data Modeling, Data Analysis, Data Transformation, Software Installation

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      P

      Packt

      Agile Product Owner Level 1 – Certification & Mock Exams

      Skills you'll gain: Agile Product Development, Sprint Retrospectives, Agile Methodology, Jira (Software), Agile Project Management, Sprint Planning, Project Estimation, Backlogs, Project Management Software, Product Requirements, Product Management, User Story, Estimation, ChatGPT, Team Management, Artificial Intelligence, Prioritization, Continuous Improvement Process

      Intermediate · Course · 3 - 6 Months

    • M

      Meta

      موضوعات MySQL المتقدمة

      Skills you'll gain: MySQL, Stored Procedure, SQL, Database Management, Relational Databases, Performance Tuning, Data Analysis, JSON, Transaction Processing

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      E

      Emory University

      Mastering Business Essentials: Strategy

      Skills you'll gain: Business Strategy, Organizational Strategy, Product Strategy, Competitive Analysis, Strategic Decision-Making, Innovation, Market Analysis, Business Risk Management, Market Dynamics

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      G

      Google Cloud

      Preparing for Professional Data Engineer Journey - Português

      Skills you'll gain: Data Pipelines, Data Processing, Google Cloud Platform, Data Warehousing, Data Maintenance, Data Storage, Extract, Transform, Load, Cloud Engineering, Data Infrastructure, Data Analysis, Data Architecture, Automation, Data Security

      Advanced · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free
      Free
      U

      Universitat Autònoma de Barcelona

      Eye tracking y el estudio de la percepción visual

      Skills you'll gain: Research Design, Report Writing, Statistical Reporting, Experimentation, Research, Scientific Methods, Research Methodologies, Technical Writing, Usability Testing, Data Analysis, Usability, Data Ethics, User Research, Data Collection, Anatomy, Heat Maps, Psychology

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      G

      Google Cloud

      Transformer Models and BERT Model - Italiano

      Skills you'll gain: Natural Language Processing, Large Language Modeling, Text Mining, Artificial Intelligence and Machine Learning (AI/ML)

      Advanced · Course · 1 - 4 Weeks

    • Status: Free
      Free
      G

      Google Cloud

      Attention Mechanism - 简体中文

      Skills you'll gain: Machine Learning Methods, Deep Learning, Artificial Neural Networks, Applied Machine Learning, Text Mining, Performance Tuning, Natural Language Processing

      Intermediate · Course · 1 - 4 Weeks

    • Z

      Zoho Corporation

      Get Ready to Sell: Guided Projects and Portfolio Development

      Skills you'll gain: Sales Process, Sales, Sales Strategy, Customer Relationship Management (CRM) Software, Sales Presentation, Sales Pipelines, Customer Relationship Management, Interviewing Skills, Prospecting and Qualification, Portfolio Management

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing analytics courses

    • Reliable Cloud Infrastructure: Design & Process italiano: Google Cloud
    • Revolutionizing Finance: Mastering Blockchain Foundations: Starweaver
    • Accroître l’engagement de votre profil d’entreprise sur IG: Coursera Project Network
    • The Complete Tableau Bootcamp for Aspiring Data Scientists: Packt
    • Agile Product Owner Level 1 – Certification & Mock Exams: Packt
    • موضوعات MySQL المتقدمة: Meta
    • Mastering Business Essentials: Strategy: Emory University
    • Preparing for Professional Data Engineer Journey - Português: Google Cloud
    • Eye tracking y el estudio de la percepción visual: Universitat Autònoma de Barcelona
    • Transformer Models and BERT Model - Italiano: Google Cloud

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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