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    • Market Research

    Market Research Courses Online

    Learn market research techniques for business strategy. Understand how to gather, analyze, and interpret market data for informed decision-making.

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    Explore the Market Research Course Catalog

    • Status: New
      New
      U

      Universidad de los Andes

      Creando proyectos XR y Metaversos

      Skills you'll gain: Prototyping, Usability Testing, UI/UX Research, Augmented and Virtual Reality (AR/VR), Virtual Reality, Augmented Reality, Development Environment, Unity Engine, Development Testing, GitHub

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free
      Free
      C

      Coursera Instructor Network

      Replit Essentials: Collaborate, Create, and Code Smarter

      Skills you'll gain: Collaborative Software, Version Control, Integrated Development Environments, Debugging, Application Deployment, Cloud Development, GitHub, Application Development, Continuous Deployment, File Management, Software Development Tools, Configuration Management, Cloud Storage

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Ищем популярные ключевые слова и хэштеги в Twitter

      Skills you'll gain: Keyword Research, Social Media Marketing, Social Media, Social Media Strategy, Regional Sales, Market Trend, Trend Analysis

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Cible démographie spécifique de l’utilisateur dans campagne de suivi

      Skills you'll gain: Social Media Campaigns, Social Media Marketing, Social Media, Target Audience, Campaign Management, Drive Engagement, Customer Engagement

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Suivre les actions des visiteurs du site Web à l'aide de Facebook Pixel

      Skills you'll gain: Marketing Strategies, Facebook, Web Analytics, Marketing Analytics, Social Media Marketing, Online Advertising, Business Marketing, Target Audience

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Créez une publicité ciblée avec facebook audience insights

      Skills you'll gain: Facebook, Digital Advertising, Content Performance Analysis, Target Audience, Social Media Marketing, Social Media, Advertising, Drive Engagement, Customer Engagement

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      S

      Starweaver

      Revolutionizing Finance: Mastering Blockchain Foundations

      Skills you'll gain: Blockchain, Ledgers (Accounting), FinTech, Payment Systems, Digital Assets, Financial Trading, Financial Market, Financial Services, Financial Systems, Transaction Processing, Emerging Technologies, Cryptography, Application Development, Computer Programming Tools

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      P

      Packt

      Statistics & Mathematics for Data Science & Data Analytics

      Skills you'll gain: Descriptive Statistics, Statistical Hypothesis Testing, Probability, Probability & Statistics, Statistics, Machine Learning Algorithms, Regression Analysis, Statistical Analysis, Data Analysis, Statistical Methods, Probability Distribution, Random Forest Algorithm, Statistical Inference, Predictive Analytics, Correlation Analysis, Sample Size Determination

      Intermediate · Course · 1 - 3 Months

    • M

      Microsoft

      Product Design and UX/UI Fundamentals

      Skills you'll gain: User Story, User Interface (UI) Design, User Experience Design, Design Thinking, Usability Testing, Mockups, Wireframing, User Centered Design, Figma (Design Software), User Flows, Prototyping, Artificial Intelligence, User Research

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      U

      University of Illinois Urbana-Champaign

      Investing and Building Wealth

      Skills you'll gain: Wealth Management, Portfolio Management, Investments, Securities (Finance), Financial Planning, Investment Management, Finance, Equities, Risk Management, Asset Management, Business Risk Management, Financial Market, Financial Modeling, Return On Investment, Risk Analysis

      Beginner · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Machine Learning in the Enterprise - 日本語版

      Skills you'll gain: Data Governance, MLOps (Machine Learning Operations), Data Management, Forecasting, Google Cloud Platform, Data Pipelines, Applied Machine Learning, Data Processing, Machine Learning, Artificial Neural Networks, Performance Tuning

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      V

      Vanderbilt University

      AI Agent Architecture in Java with Generative AI

      Skills you'll gain: Java, Agentic systems, OpenAI, Generative AI, Prompt Engineering, ChatGPT, Artificial Intelligence, Large Language Modeling, Secure Coding, Business Logic, Software Design Documents, Collaborative Software, Persona Development

      Intermediate · Course · 1 - 3 Months

    Market Research learners also search

    Business Analysis
    Market Structure
    Marketing Analytics
    Business Statistics
    Economic Policy
    Business English
    Economics
    Strategy
    1…295296297…302

    In summary, here are 10 of our most popular market research courses

    • Creando proyectos XR y Metaversos: Universidad de los Andes
    • Replit Essentials: Collaborate, Create, and Code Smarter: Coursera Instructor Network
    • Ищем популярные ключевые слова и хэштеги в Twitter: Coursera Project Network
    • Cible démographie spécifique de l’utilisateur dans campagne de suivi: Coursera Project Network
    • Suivre les actions des visiteurs du site Web à l'aide de Facebook Pixel: Coursera Project Network
    • Créez une publicité ciblée avec facebook audience insights: Coursera Project Network
    • Revolutionizing Finance: Mastering Blockchain Foundations: Starweaver
    • Statistics & Mathematics for Data Science & Data Analytics: Packt
    • Product Design and UX/UI Fundamentals: Microsoft
    • Investing and Building Wealth: University of Illinois Urbana-Champaign

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Market Research

    Market research is the gathering and analyzing of information about consumer behavior to help a company market its products or services. Market researchers use customer analytics such as past browsing and purchasing patterns to help predict future buying behaviors, thereby making it easier to lower business risks and maximize opportunities.

    Market research is important because this data analysis helps provide guidance to companies on which products to improve and which to discontinue, where and how much to spend on advertising, and what future product development goals and investments they should pursue. This field relies on both qualitative and quantitative research methods to gather customer and market data for interpretation.

    Qualitative research is gathered by reaching out to potential customers through focus groups, interviews, and questionnaires. With these qualitative methods, market researchers can delve into the thoughts and feelings people have towards a product or service. This information can be valuable in informing product design as well as creative marketing and branding strategies.

    In contrast, quantitative research analyzes statistical data to generate insights. With the advent of digital commerce and social media, there are vast new datasets available for researchers to parse to discern patterns of online behavior and purchasing decisions, as well as tools to conduct A/B testing of different marketing content and advertising strategies at scale.‎

    In today’s data-driven world, market research is more powerful than ever and used in virtually all industries. Market researchers with the analytical skills needed to conduct methodical research and interpret the resulting data, as well as the communication skills needed to present results to clients effectively, are thus in high demand.

    According to the Bureau of Labor Statistics, market research analysts make a median annual salary of $63,790 per year and typically have a bachelor’s degree to start, though higher salaries often come with a master’s degree. These jobs are expected to grow 20% between 2018 and 2028, which is much faster than the national average across the economy.‎

    Yes. As with other areas of business and marketing, Coursera offers a wide range of online courses and Specializations on topics related to market research, including business analytics, quantitative research, and more. These courses and Specializations are offered through top-ranked institutions like the University of California, Davis, the University of Pennsylvania, and Emory University, so you don’t have to sacrifice the quality of your education to learn online.

    Best of all, taking classes remotely lets you learn on a flexible schedule that can fit into your existing work or family life. And, because you’ll be taking the same courses as on-campus students at a significantly lower cost, you can rest assured that you’ll get a great return on this investment in your education.‎

    A background in business or marketing is always helpful for anyone who wants to learn about market research. This may help you better understand consumers and their choices as well as businesses and how they can improve their bottom line. Other work or educational experience that involved statistics, math, computer science, data analysis, psychology, other social sciences, communications, or business administration may also be helpful. Any experience you've had working with consumers, even if it was an entry-level sales or customer position, can also give you some insight into their behavior, which can be very beneficial when studying market research.‎

    Strong analytical skills and an interest in data are two traits you must have if you want to work in a field that uses market research. You'll also need good computer skills as you'll do the majority of your work online or using software such as Microsoft Office, WinCross, and Market Sight. You must be able to multitask and work under pressure, as you may have multiple projects going on at one time with fast-approaching deadlines. Those who work in market research are usually part of a team that involves other marketers, management, supervisors, clients, vendors, and even customers. For this reason, excellent communication skills and the ability to work with others are a must. You must enjoy collecting data and finding ways to organize it so that it makes sense to others, which means you must enjoy doing a little detective work and making presentations.‎

    Learning marketing research is ideal for anyone who has career goals that involve marketing or commerce. Adding the skill to your resume may help you find a career in either of those or a related field. If you want to start your own business, understanding market research can help you reach a wider audience that may be interested in whatever products or services you're selling.‎

    Online Market Research courses offer a convenient and flexible way to enhance your knowledge or learn new Market Research skills. Choose from a wide range of Market Research courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Market Research, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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